How can audience measurement specialists and data analysts work together to ensure video measurement is fit for purpose? In this asiCast our Research Director Richard Marks discusses this with Eija Moisala, Head of Smart Data and Audience Insights at the Finnish public broadcaster YLE. On the audience measurement side there… Read more

As the technologies transforming all communications have converged, we need to revise our understanding of viewing behaviours. In this asiCast, our Research Director Richard Marks discusses with Nigel Walley, CEO of the Decipher consultancy, the challenges we face as an industry to find the language to pick our way through… Read more

When our Research Director Richard Marks caught up with Zach Fuller, an analyst at MIDiA, he was curious to know what the hot topics currently concerning the music industry were. They all come down to streaming. There remain a lot of unanswered questions following the revenue switch from sales to… Read more

Interest in sport in general is not that high in Russia, but the excitement generated by the World Cup this summer transformed attitudes. Very many people who knew nothing about football became passionate fans. With all games broadcast live, most watched on TV but there were many who watched live… Read more

Just a few days ago an eagerly awaited document was available for download. On July 2nd the organisations responsible for media research in the Netherlands issued a request for proposals to be submitted for the design and execution of an entirely new media audience measurement. This integrated audience measurement contract… Read more

The second year of Kantar Media’s Dimension study continues to track the different perspectives of the online experience of industry leaders on the one hand and connected consumers on the other. In this asiCast Brian Jacobs of BJ&A talks to Anna Reeves, Chief Marketing Officer at Kantar Media, about the… Read more

In this asiCast Marie Stafford, Director of Consumer Intelligence, Trends and Insight at JWT, and Jeremy Pounder, Futures Director at Mindshare, talk to Brian Jacobs of BJ&A about the award-winning study they conducted across nine countries into the impact of the introduction of voice technology on consumer behaviour. How do… Read more

This asiCast is about blockchain. What does blockchain mean in terms of what it can do for us? Most of us have a sense that the technology holds a lot of promise, but many are unaware of the technical limitations that mean it is unlikely to realise its full potential… Read more

In this asiCast BJ&A’s Founder and CEO, Brian Jacobs, interviews Jon Wilkins, Chairman of the creative agency Karmarama. The interview was conducted before the recent WFA Global Marketer Week event in Tokyo at which Jon was speaking and which saw the launch of the advertiser trade association’s eight ‘Principles for… Read more

Mike Sainsbury, asi’s Chief Executive, interviews Richard Marks about his hopes and expectations for this year’s APAC asi conference. Richard is asi’s Research Director and will be chairing the Friday session on video measurement. Mike and Richard discuss how cross-platform measurement has three significant challenges. The ‘science’ of designing systems… Read more