asiCast

A few weeks ago Karen Nelson-Field of Amplified Intelligence was in London to launch her book The Attention Economy and Brian Jacobs, Founder and CEO of BJ&A, interviewed her for us. In a post of his regular blog, Brian also wrote about a number of developments involving attention as a… Read more

As we all try to adjust to the impact COVID-19 is making on our working lives, we thought we would have a chat to Bob Hoffman to cheer us up in these gloomy times. In this asiCast, Brian Jacobs talks to the Ad Contrarian about how the current pandemic is… Read more

Earlier this month we reported on the new contract for UK Online Measurement (UKOM) that has been awarded to Ipsos. We suggested at the time that this could play a significant role in any moves towards development of cross-media measurement – not least because a single-source multi-device panel will provide… Read more

In this asiCast Brian Jacobs of BJ&A talks to Lindsey Clay, CEO of Thinkbox, about its work as the marketing body for commercial television in the UK and the origins and role of the Global TV Group she was instrumental in putting together and of which she is President. The… Read more

As the centenary edition of our occasional series of podcasts approached, we decided an appropriate way to celebrate was to provide listeners with an insight into the early days of asi. To that end our Research Director Richard Marks interviewed Mike Sainsbury, the founder of the company, to ask about… Read more

In this asiCast we invited Paul Kennedy, RAJAR’s Research Director, to talk with Stacey Goers, Senior Product Manager, Podcasts at NPR (National Public Radio) in the States. Paul discusses with Stacey RAD, (Remote Audio Data) the ground-breaking solution for podcast measurement she has been closely involved in developing over the… Read more

In this asiCast interview our Research Director, Richard Marks, talks with Jane Clarke,  Managing Director of CIMM (the Coalition for Innovative Media Management) in the US. Television attribution is a relatively new data science discipline that started in digital media measurement with Multi-Touch Attribution (MTA) – but TV hasn’t always… Read more

Shortly after the announcement that the BBC and ITV were planning to launch their SVOD product Britbox, Richard Marks spoke with Nigel Walley, CEO of Decipher, about the project. It offers the best of British television (from the BBC and ITV) and the interview outlines the history behind the project.… Read more

At the heart of publishing is the curation of information and whether the industry survives depends upon the type and quality of the information provided and the extent to which people will continue to be prepared to pay for it. In this interview Colin Morrison, publisher of the highly regarded… Read more

Many publishers regard Facebook and other social media as essential for extending their reach to audiences around the world. These news aggregating services are increasingly popular to consumers as a source. However, this extended reach comes at a cost to publishers as content is credited to the platform and attribution… Read more