asiCast

Over the last few years the service provided by BARB has been through a number of significant developments to deliver independent, objective and transparent measurement of the range of broadcast and streaming services being viewed today. In this interview Justin Sampson, CEO of BARB, outlines to our Research Director, Richard… Read more

Radioplayer has recently celebrated its 10th anniversary so it seems like a good time to take a look at the journey it has been on in this time. In this asiCast Matt Deegan, Director of Folder Media, talks to Mike Hill, Radioplayer’s founder and Managing Director. Radioplayer is a radio… Read more

There has been enormous interest in recent years in the development of podcasts, and Podcast Day 24 on June 7th looks to provide a wide range of insights into what has been happening around the world. Starting in Australia before moving to Europe and finally the US, the event has… Read more

The way in which TV airtime is traded has remained pretty much the same for many years even though we know that viewing habits have altered dramatically. A recent report TV Advertising – Evolving the Model conducted by Enders Analysis suggested that this needed to change to ensure ‘it remains… Read more

There is no doubt that the research industry has been transformed over the last few decades by rapid developments in technology. Where market research was once characterised by interviewers with clipboards asking people questions, it has now been transformed into an industry driven by modern tech and the internet. It’s… Read more

What are the challenges facing advertisers as they look to emerge from the pandemic? John Broome, CEO of the Australian Association of National Advertisers (AANA) talks with Ian Garland, Managing Director of the analysis and data management consultancy in Australia, Milton Data. Most of John’s members are now in post-crisis… Read more

It’s been a long time coming, but the TMAM decision has finally been made and agreed and we now know what the combined measurement system in the Netherlands is going to look like. We’re very grateful to Johan Smit, Director of Platform Media Adviesbureaus (PMA), who has been driving this… Read more

It has been widely accepted over the last few years that consumers feel advertising is a nuisance. It insists upon an unpleasant and increasingly intrusive presence in their lives and is something to be avoided if possible. Online advertising has contributed to this enormously, with the interruptions to people’s browsing… Read more

Although Netflix has been burdened with huge debt, Guy Bisson, a Director of Ampere Analysis, predicted some while ago that eventually an inflexion point would be reached when revenue would exceed expenditure. In this asiCast, our Research Director Richard Marks explores with Guy the significance of this landmark and the… Read more

Recent research conducted by Craft has cast some light onto the size and characteristics of the emerging esport audience. Our Research Director, Richard Marks, spoke with the agency’s Founder, Konrad Collao, about the insights that were gathered. Whilst esports is of interest to Craft as a cultural phenomenon, its growth… Read more