asiCast

Audio and video being available to consumers anytime and anywhere presents enormous problems for those involved in audience measurement. For some years now it has been widely acknowledged that hybrid solutions are required for this evolving audio and video market. In this asiCast our Research Director, Richard Marks, talks to… Read more

Integrating both linear and broadcaster VOD data into the industry currency for both content and advertising has multiple benefits for stakeholders. In this preview to the presentation he will be making with Craig Johnson of Seven West Media at this year’s International Television & Video Conference in Nice, Ian Garland,… Read more

As streaming moves centre stage in the distribution of content, what insights can we get from around the world of the balance between streaming and broadcast, between on-demand and linear and between TV sets and other devices? Is the SVOD era phasing into one of hybrid models with ad-free and… Read more

The significance and influence of the Media Ratings Council (MRC) in the US is well-known, but it is increasingly receiving world-wide attention and interest following the launch of the cross-media initiative of the WFA and the projects undertaken by the ANA in the States and ISBA in the UK. George… Read more

Media spend is typically assessed in terms of audiences – the numbers reached, ratings bought and CPMs achieved serving as proxies for business success. Yet, although market modelling can often provide a more adequate assessment, it’s use is not as widespread as perhaps it should be. In this asiCast, Brian… Read more

A new cross-media measurement tender process has been published by NMO in the Netherlands as part of the Media Audience Measurement system that is being developed there. We have been tracking this significant initiative over the last few years both at our annual conference and in this podcast series as… Read more

Nielsen has been making significant efforts in recent years to source additional inputs that can allow the allocation of demographics to enhance ever more granular datasets. In this asiCast our Research Director Richard Marks talks to Nielsen’s Chief Data Officer, Mainak Mazumdar, about the relative roles played by traditional panels… Read more

Video currency measurement is at a critical point at the moment as those who have been listening to our recent podcasts on the highly unstable situation in the US will know. With a number of alternative solutions being put forward, we thought it would be helpful to have a chat… Read more

We all have multiple profiles across a range of services and many of us also share TVs, gaming consoles, tablets, PCs and other devices within our households. Meanwhile, millions also share access to streaming media and ecommerce accounts. Media companies and companies engaged in ecommerce have a wealth of data… Read more

We all have multiple profiles across a range of services and many of us also share TVs, gaming consoles, tablets, PCs and other devices within our households. Meanwhile, millions also share access to streaming media and ecommerce accounts. Media companies and companies engaged in ecommerce have a wealth of data… Read more