asiCast

How can broadcasters best demonstrate the impact, value and positive contribution they make to society? Public service broadcasters are always being challenged about their funding and we have recently seen a referendum on the subject held in Switzerland, persistent pressure placed on the BBC in the UK and, ahead of… Read more

The efforts being made around the world to develop cross-media measurement tend to focus on cross-platform video measurement as a first step. The work being undertaken in Canada is no exception and in this asiCast our Research Director, Richard Marks, speaks to Neil McEneaney, President and CEO of Numeris, about… Read more

It is clear to everyone that there is currently a great deal of turbulence in the TV market in the US.  In the context of the ongoing NBC tender process for audience measurement providers, our Research Director Richard Marks discusses with the co-founder and CEO of TVision, Yan Liu, the… Read more

Nielsen recently announced a move from average ad break ratings to actual spot ratings. In this interview with Kimberly Gilberti, SVP Product Manager at Nielsen, our Research Director, Richard Marks, asks how broadcast TV ratings are calculated in the US currently and what exactly does this change involve? Many countries,… Read more

Having been one of the companies selected by the Association of National Advertisers (ANA) to conduct a trial to meet the WFA’s North Star ambitions in the US, Comscore’s Chief Research Officer, Michael Vinson, talks to asi’s Research Director, Richard Marks, about the trial. What does it involve and what… Read more

The media measurement community in the US has been in a certain amount of turmoil in recent weeks. In this asiCast our Research Director, Richard Marks, asks Jane Clarke, Managing Director of the Coalition for Innovative Media Measurement (CIMM), to explain some of the reasons for this. CIMM has been… Read more

One of the most significant things since Liberty Media took over the running of the Formula 1 franchise is the extent to which research has been central to the innovations they have introduced to the sport. At the time Liberty became involved there was little or no research being undertaken… Read more

Shortly after the announcement that Ipsos had been appointed to measure digital audiences in Australia, Ian Garland, Managing Director of Milton Data, interviewed Gai Le Roy, CEO of the IAB Australia. Will the new service operate like a JIC, where the IAB owns the service and markets the data, or… Read more

A significant development has been announced in the UK, with commercial TV broadcasters collaborating to develop Sky’s CFlight as an industry-wide campaign evaluation tool, providing advertisers consistent, accurate measurement across all platforms and all types of viewing. There has already been a great deal of interest from broadcasters in many… Read more

There has been a great deal of interest in levels of attention paid to advertising in recent months. Much of the session devoted to advertising at our annual International Television & Video Conference last November was devoted to it when the question was raised as to whether, beyond exposure, it… Read more