In this asiCast Jane Clarke, CEO and Managing Director of the Coalition for Innovative Media Measurement (CIMM) in the US, discusses with our Research Director Richard Marks some of the hot topics that are front of mind with CIMM members. This includes reference to the recent Nielsen reporting of Netflix… Read more

The first part of this extended interview with Steve Wilcox, the Managing Director of RSMB, had concentrated on the range of skill sets needed to be drawn upon to make any sense of the volume of data now available to us. In this second part our Research Director, Richard Marks,… Read more

In this asiCast we put two highly-respected members of our audience research community together in the same room to discuss the challenges the industry faces. Our Research Director Richard Marks speaks with Steve Wilcox, managing Director of RSMB, about the growing popularity of the term ‘data science’ and asks whether… Read more

This asiCast discusses how television is likely to develop in the near future. Graham Lovelace, asi’s Media Technologies Director, discusses the prospects with Nigel Walley, CEO of Antenna Group. The progression from a simple ‘receive only’ TV set to what Nigel refers to as the television in the ‘connected and… Read more

Matt Green, Global Lead for Digital and Media at the World Federation of Advertisers (WFA), describes the organisation as one that provides insights to its membership across a range of global marketing topics. In this asiCast interview with Brian Jacobs, Matt discusses some of the most pressing issues currently. From… Read more

Can levels of attentiveness to advertising serve as a reliable proxy for its effectiveness? This would seem to be a possibility worth exploring further, following the study recently completed by Karen Nelson-Field in Australia. Karen is the founder of The Centre for Amplified Intelligence and Professor of Media Innovation at… Read more

This asiCast is about on-demand media – specifically streaming audio. Although most of Triton Digital’s business activity is in the US, the company is doing business in 40 different countries and its business is streaming audio. It offers a range of services – mostly to online audio publishers – from… Read more

Until now, content recognition for video has mostly been based upon audio matching, audio encoding and return path data (RPD) for broadcast TV. For online content, the reliance has been on tagging. What are the strengths and weaknesses of these approaches and what are the challenges they face in the… Read more

In this asiCast, we’ve been talking to Radio Futurologist James Cridland about the industry’s direction of travel. In an interview with Richard Marks, James explains how radio is perceived around the world – the U.S. being seen as very much the outlier, with an industry contracting and in decline, whilst… Read more

Improvements in voice-based technology promise to have a major influence on the way we interact with our radios and TVs – and most other household objects it would seem. Smart speakers such as Amazon’s Echo or Google’s Home are blazing a trail and for some this is welcomed as a… Read more