asiCast

In this asiCast, we’ve been talking to Radio Futurologist James Cridland about the industry’s direction of travel. In an interview with Richard Marks, James explains how radio is perceived around the world – the U.S. being seen as very much the outlier, with an industry contracting and in decline, whilst… Read more

Improvements in voice-based technology promise to have a major influence on the way we interact with our radios and TVs – and most other household objects it would seem. Smart speakers such as Amazon’s Echo or Google’s Home are blazing a trail and for some this is welcomed as a… Read more

Recently published in the US and due for publication elsewhere very soon, Badmen: How advertising went from a minor annoyance to a major menace is Bob Hoffman’s latest critique of online advertising. You can listen to Brian Jacobs’ interview with Bob about the issues raised in the book in this… Read more

When Fiona Blades established MESH Experience some ten years ago, most tracking studies focused on TV advertising. She recognised that there weren’t any that measured all encounters people had with brands – whether paid, owned or earned. Without measuring these it would clearly be difficult to make sound marketing decisions.… Read more

Just a couple of weeks ahead of the 2017 APAC Television & Video Conference in Singapore, asi’s Research Director Richard Marks highlights in this asiCast the most significant issues currently confronting the industry. As he remarks, many of these are common to all media. One of the most pressing problems… Read more

In this asiCast, Julie Petersen the CEO of Man Media discusses with Richard Marks the challenges facing the TV market across the APAC region. Julie will be chairing the second session of this year’s APAC Television & Video Conference which looks at the developments affecting the advertising market. When she… Read more

Looking forward to this year’s APAC Television & Video Conference, we interview the Chairman of the first session – David Webb of Turner Broadcasting. David is Head of Research and Planning for Turner across the APAC region and he is also Joint Chair of CASBAA’s Research Committee. He talks with… Read more

In this 50th asiCast, Brian Jacobs interviews Tom Denford, co-founder and Chief Strategy Officer of the independent media consultancy ID Comms, on the significance of the speech to the A.N.A. by Mark Pritchard of P&G a few weeks ago. Tom wrote a piece on the subject entitled ‘The week that… Read more

Over the last few years delegates to our International Television & Video conference have been tracking various initiatives from around the world seeking to produce a reliable measure of video consumption on- and off-line. Last November in Budapest the conference heard of the plans Denmark had to launch the first… Read more

In this asiCast our Research Director Richard Marks interviews Julien Rosanvallon, Director of the Television Department at Médiamétrie and Laurent Battais, Médiamétrie’s Chief Executive. Richard discusses with them the recent launch of their 4 screen service, using panel data and streaming census data to provide a detailed cross-platform performance profile… Read more