This asiCast brings together two industry bloggers, Brian Jacobs and Bob Hoffman, to discuss the implications and likely developments following the recently published report from the Association of National Advertisers (the ANA) in the U.S. The report was initiated because of the growing concern many advertisers had felt about the… Read more

In this asiCast we take a practical look at programmatic – and not only as it applies to so called ‘digital’ inventory. Programmatic also brings automation and data-driven decisions to the scheduling of linear TV campaigns. Pete Doe, Chief Research Officer at Clypd in the US, discusses with Brian Jacobs… Read more

Many would have been surprised to hear that Microsoft had made a move to acquire LinkedIn. asi’s Research Director, Richard Marks, decided to ask Martin Garner, Senior Vice-President of CCS Insight, for his take on the move. To listen to the interview, just press play below or click here to… Read more

In this asiCast our Research Director Richard Marks catches up with Dominique Vancraeynest, GfK’s Head of TV Audience Measurement, in which role he is responsible globally for the company’s TAM business and product development. The wide-ranging interview draws upon some key take-aways from our recent APAC Television Conference in Singapore… Read more

Roberto Suarez Candel is the Head of the Media Intelligence Service at the European Broadcasting Union and in this asiCast he discusses with our Media Technologies Director Graham Lovelace the changing role of Public Service Media. Whilst their importance in driving innovation is acknowledged, the role of public service media… Read more

Last month BARB published its annual Viewing Report, shortly after the launch of what is to be a quarterly TV Landscape Report. As Justin Sampson, the CEO of BARB, explains to asi‘s Research Director Richard Marks, there has been a proliferation of data sources seeking to provide insights into the… Read more

It seems scarcely a day passes before we hear of the launch of some new SVOD service. Content distribution across multiple devices is the name of the game. Comcast’s acquisition of Dreamworks Animation is just the latest example of consolidation in content creation and distribution in the media market. A… Read more

In this asiCast, Jennie Beck, Director of Media for TNS Global and Kantar Media, discusses with our Research Director, Richard Marks, different models for measuring media consumption in the digital age. In particular, they ask what are the best options to organise video and TV measurement? Individual media JICs defend… Read more

There have been a number of announcements and developments recently in the online video and Pay-TV markets. Amazon has announced it plans to split out Prime Video, the better to compete with Netflix. Netflix itself posted results that seemed pretty good, but these were largely driven by the very rapid… Read more

In this asiCast we explore some of the problems associated with television audience measurement that are often overlooked. The complex demands that now need to be met often involve many parties engaging in a collaborative approach. Measurement has become a team game that requires a great deal of project management.… Read more