asiCast

There have been a number of announcements and developments recently in the online video and Pay-TV markets. Amazon has announced it plans to split out Prime Video, the better to compete with Netflix. Netflix itself posted results that seemed pretty good, but these were largely driven by the very rapid… Read more

In this asiCast we explore some of the problems associated with television audience measurement that are often overlooked. The complex demands that now need to be met often involve many parties engaging in a collaborative approach. Measurement has become a team game that requires a great deal of project management.… Read more

Some two years ago GfK started to track SVOD in the US and the UK in some detail. This initiative led to a number of companies suggesting that a broader based study – even though the data would be less granular – would be welcomed. As a consequence the company… Read more

Romil Ramgarhia is the Chief Business Officer of BARC India and has overseen the introduction of its All India TV viewership data, starting with urban centres and progressing to rural areas – never before measured despite being responsible for close to 50% of the viewership universe. In this discussion with… Read more

The transformation in the way people are consuming media is presenting huge challenges to the media research community. In relation to TV and video consumption, many markets are demonstrating that real progress is being made towards establishing a reliable measure across all platforms. However the complexity involved means such progress… Read more

As we reported a few days ago, from the first of January SKO in the Netherlands has been providing daily ratings for programme content viewed online – the first organisation anywhere offering such a service. For this asiCast we asked Bas de Vos, SKO’s Chief Executive, to explain to Richard… Read more

At the start of the new year, this asiCast looks back at what proved to be an eventful year for the media agency business. Whilst not engaging in any forecasts for the year ahead, Brian Jacobs in this interview with Mike Sainsbury outlines some hopes he has for the way… Read more

In this first asiCast of 2016, Brian Jacobs, Managing Director of BJ&A, interviews Rupert Staines, Managing Director EMEA, of RadiumOne. They continue the discussion started at last year’s European Television Conference in Venice where the need for the adtech industry to engage more directly with the conventional TV industry was… Read more

Now we’re in December many in the media industry start wondering where we’ll be towards the end of 2016. In this asiCast our Media Technologies Director Graham Lovelace invites Paolo Pescatore, Director of Operator Strategy, Applications and Content at CCS Insight, to share some of the forms he sees taking… Read more

In this asiCast, Richard Marks catches up with Lisa Eaton, Senior VP Member Engagement at Numeris, and Jeff Wender, Senior VP Digital at Nielsen, and asks them what their key take-aways were from this year’s conferences in Venice. This year, for them, there was a real sense that the issues… Read more