asiCast

A few weeks ago TAM Ireland and the IAPI (the Institute of Advertising Practitioners in Ireland) launched an initiative that seeks to evaluate the contribution advertising makes to company profitability. They based their approach on the methods developed and applied by the Institute of Practitioners of Advertising (IPA) in the… Read more

BARB’s Chief Executive Justin Sampson once described the process of introducing major changes to a currency as ‘changing the wheels on a car when it is still moving’. In this interview he talks with asi’s Richard Marks about the recent release of the first broadcaster census level data, the objectives… Read more

In his second interview with those who attended the IBC convention in Amsterdam, Graham Lovelace talks to Paolo Pescatore, a Director of CCS Insight, where he focusses on mobile communications and the internet. Why has it taken so long for the telcos to establish a strong footing in the TV… Read more

Having taken to the stage at the recent Advertising Week event in New York, Bob Hoffman (the AdContrarian) shares some of his thoughts on the state of the advertising business with Brian Jacobs in this latest asiCast. He considers the industry to be in a very confused state, seemingly unsure… Read more

Just the other day, Mark Barber of the Radio Centre launched the Strike a Chord research, which sets out to help advertisers consider more actively music as a brand communication tool. The wider significance of the research is to establish in the industry’s mind the importance of the audio market.… Read more

In this second asiCast, Graham Lovelace our Media Technologies Director interviews Nigel Walley, CEO of Decipher. Nigel has been at the heart of emerging media technologies for the last 20 years and in this interview he outlines to Graham his main takeaways from the recent IBC show in Amsterdam. How… Read more

Today we launch the asiCast, an audio series of interviews and chats exploring key developments in broadcast and online media, as well as media research and advertising. Usually no more than 10 minutes long, over the next few weeks we’ll be featuring a number of people who will be joining us… Read more