The audio of the final panel debate at the 2016 asi International Television & Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 2, just press play below or click here. You can listen via our Soundcloud page We are… Read more

The audio of the final panel debate at the 2016 asi International Television & Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 1, just press play below or click here. You can listen via our Soundcloud page We are… Read more

This asiCast features an interview with Tom Webster, Vice-President of Edison Research in the US. Richard Marks discusses with Tom some of the trends emerging from Edison’s Share of Ear study which tracks how much time consumers spend with various forms of audio. Noting the sizeable demographic differences in behaviour… Read more

In this asiCast, advertising effectiveness research consultant Peter Field discusses with BJ&A’s Brian Jacobs how data gathered over the last four years is enabling us to take a look at how digital or online advertising has started to impact outputs. Whilst not entirely attributable to online advertising, this period coincides… Read more

Just a few weeks ahead of this year’s International Television & Video Conference in Budapest we thought it would be interesting to catch up with Toni Petra, EVP of Watch at Nielsen. Toni is returning to audience measurement having been working for the last few years in Nielsen’s retail measurement… Read more

Four years ago, Robert Farazin set up TV Beat to provide live TV ratings in real time. In this asiCast he speaks with Richard Marks about the many applications the service has for broadcasters and advertisers. Set top box data remains the main source but, as Robert explains, increasingly data… Read more

Guy Bisson, Research Director at Ampere Analysis, discusses with our Research Director Richard Marks some of the fundamental shifts taking place in the way people are engaging with television. Linear TV remains important and the vast majority of viewing will continue in that way. But the rise of OTT and… Read more

Whilst there is a great deal of interest in electronic measurement of radio audiences, the industry in the main is still driven by traditional methods based on diaries and recall. Some argue the accuracy and granularity of electronic measurement is far superior and that this is appreciated by the research… Read more

Why are advertisers and their agencies misallocating substantial amounts of advertising spending based on questionable data? This question was raised recently by Tess Alps, Chair of Thinkbox, the marketing trade body for commercial TV in the UK. Her article can be read here and in this asiCast with our Research… Read more

We recently interviewed Richard Asquith, Global CEO, Audience Intelligence at Kantar Media, and in this asiCast discussion with Richard Marks you can hear his views on how the audience measurement industry has progressed in the four years he has been in that role. The interview also covers the recently formed… Read more