In this asiCast Richard Marks, asi’s Research Director talks to Liesbeth Nekkers, Research Director TV and Radio Audience Measurement at GfK, and Mariana Irazoqui, Research Director of SKO. The discussion gives a brief account of the efforts being made in the Netherlands to ‘future -proof’ TV audience measurement in an… Read more

Jim MacLeod, President and CEO of Numeris talks to asi‘s Research Director Richard Marks about the benefits of PPM for both radio and television in the Canadian market and about the controversies surrounding Voltair. Voltair is a technology that claims to ensure a station is properly encoded – put simply,… Read more

Paul Kennedy, Research Director of RAJAR interviews Alison Winter, Head of Audiences, Radio at the BBC and starts by asking why the BBC publishes podcasts. Although it started as an exploration of new technology which would be a benefit for the whole industry (very much a BBC tradition), it has… Read more

Last year at the asi European Television Conference in Madrid Hannu Verkasalo, CEO of Verto Analytics, provided delegates with an account of the launch of the company’s syndicated measurement services in the US. Since then quite a lot has been happening with the company in developing its cross-media measurement offer… Read more

Early adopters of electronic radio audience measurement, Norway is now about to become the first country in the world to switch off analogue broadcasting and is moving toward full digitalisation of radio. In this asicast Kristian Tolonen, NRK’s Research Director, asks the broadcaster’s Senior Media Researcher, Tor Eide, how the… Read more

A few months ago we asked Louise Cook of the econometrics firm Holmes and Cook to conduct some research amongst advertisers, ad agencies and other market modelling agencies into the priorities that were being set to assess media evaluation in the current multi-channel marketplace. Do clients feel they are getting… Read more

Richard Marks, asi’s Research Director, talks to Bas de Vos, CEO of the SKO in the Netherlands, of the progress they have been making with their Videodata Integration Project. They also discuss the extent to which SKO benefits from collaboration with other JICs and industry bodies in other markets where… Read more

In this asiCast Brian Jacobs talks to Pete Doe, Chief Research Officer at clypd. For a number of years Pete worked with Nielsen and now is working with a company that seeks to explore processes which enable existing datasets to be more easily accessed and then applied to improve TV… Read more

A few weeks ago TAM Ireland and the IAPI (the Institute of Advertising Practitioners in Ireland) launched an initiative that seeks to evaluate the contribution advertising makes to company profitability. They based their approach on the methods developed and applied by the Institute of Practitioners of Advertising (IPA) in the… Read more

BARB’s Chief Executive Justin Sampson once described the process of introducing major changes to a currency as ‘changing the wheels on a car when it is still moving’. In this interview he talks with asi’s Richard Marks about the recent release of the first broadcaster census level data, the objectives… Read more