Wondering how to better market new in-person events/classes? In this episode, Dave Charest, director of small business success at Constant Contact, shares how understanding your audience, utilizing integrations, creating a clear progression path, building urgency, and leveraging different platforms can help you reach and engage your target market more effectively. 

Listen in to hear how to: 

• Understand your buying audience and segment lists by age groups for targeted marketing.
• Use integrations between management software and marketing tools for more efficient marketing.
• Create a clear progression path for customers and get feedback from VIP customers.
• Build urgency with registration deadlines and focus on one call-to-action per email.
• Leverage different platforms like Facebook events to extend your reach.

Resources:

Achieve your marketing goals with Constant Contact integrations

Create and manage tags with Constant Contact

Create a segment of contacts in Constant Contact by choosing specific criteria

Create a ​​Constant Contact Survey Page

DaySmart Recreation Constant Contact Integration

Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode. 

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