Wondering how many follow-ups you should send after an initial email outreach? What about the timeframe in which to do so? 

🎧 Listen to our latest podcast episode where Dave Charest, director of small business success at Constant Contact, shares his insights on email follow-ups and provides a suggested timeline. 

Key Takeaways: 

• Multiple follow-ups after initial email outreach are crucial as one email is often insufficient due to recipients' busy lives.
• Factors affecting follow-up email effectiveness include existing relationships, size of the ask, and urgency of the action.
• Suggested timeline for follow-ups: announcement three weeks before deadline; reminder two weeks before deadline; last chance on/before deadline.
• Timing and urgency are important to spur people to action.
• Schedule at least three email touches to increase chances of a response.

Resources:

Why you need to send more email than you think

Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode. 

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