Creative Producer Rosie Mawer and  Ads Manager Steph Henderson are joined by Head of Ads, Tom Jacobs.  The group discusses:

The creative process when thinking of and making content.

The importance of planning and keeping content consistent.

The use of influencers, is it is worth it for your business?

Overcoming creative block.

Creating saveable and shareable content.

Web Developer, Craig Jones and Digital Designer Robert Hunt are joined by Distract MD, Peter Watson.  The group discusses and debates burnout in the tech industry as well as the benefits of a quick feedback loop with clients. The team also touch upon the benefits of crafting a bespoke website over ready-made platforms like Wix. The various aspects that make successful e-commerce platforms work and how to integrate them are also weighed up. 

Head of PR, Mike Shields and Digital PR Executive Andy Clowes are joined by Distract MD, Peter Watson to discuss and debate whether the press release is still relevant as a tool in every PR situation, questionable campaigns, thinking ahead creatively and the changing nature of PR as a service to clients.

Head of Ads, Tom Jacobs and PPC Manager Craig Smith are joined by Search Advertising Executive Sian Marron to discuss and debate:

AI: Can you rely on Artificial intelligence to build marketing campaigns?

Amazon: Is it best to have a branded website for e-commerce or sell with the retail giants?

Website UX: How important is the customer journey on your website?

Audience Building: What are the best methods of building your target audience at the moment?

PPC: How much do you need to know your audience before implementing PPC?

MD Peter Watson, Head of Ads, Tom Jacobs and Ads Manager Stephanie Henderson discuss and debate:

Data: Is your personal data being used by brands online? Is this a good or a bad thing? Does this mean an invasion of privacy or does it allow for more innovative marketing and tailored content?

Should you business be on social media?: With some larger brands stepping back on their digital presence, is now the time to be on social media as a business or brand?

AI: Are automatic and machine-learning platforms the future of digital advertising? Are they advanced enough yet? 

Welcome to Ask Distract. 

Tom Jacobs, Head of Ads and Mike Shields, Head of PR join together here to introduce three key concepts we feel should be at the forefront of people's minds this week.

This week we talk about:

Crisis Comms and being prepared - In the light of the past weekend's events in Kansas, how did a zoo show us how it was done when it comes to crisis comms?

Instagram Likes - Could a leaked test mean the end of 'likes' as currency and influence on Insta?

The ethics of repurposing - Can you reuse content indefinitely? Should a line be drawn?

Welcome to Ask Distract. 

Tom Jacobs, Head of Ads and Mike Shields, Head of PR join together here to introduce four key concepts we feel should be at the forefront of people's minds this week.

This week we talk about: