Peter is joined by Head of Ads, Tom Jacobs, who discusses how now is the time for marketers to get to know TikTok, as the platform begins the introduce paid ads into its offering. 

The pair also discusses the balance between PR and digital advertising and how to get it right, the waning effectiveness of Twitter and why Instagram Stories is a winning platform at the moment.

In another debate, the pair also consider the implications of the recent Netflix documentary on Cambridge Analytica, 'The Great Hack' as well as the increase in digital advertising spend from The Conservative Party following Prime Minister Boris Johnson's ascendancy and what this means.

Peter is joined by Digital Designer Robert Hunt, who discusses how websites need to be created, maintained and developed, even after launch. 

The pair discuss: The reasons behind the use and the vast choices available when it comes to Content Management Systems, how to scale a website in a viable and affordable way, problem solving through testing UX and much more.

Peter is joined by PPC Manager Craig Smith, who talks about the myriad options you need to bring together to make a digital strategy work?

The pair discuss: How do you follow the customer journey to make an impact? Is voice going to have an impact soon? What lessons can you learn from huge successes like Amazon and Shopify? 

Peter is joined by Social Advertising Manager, Steph Henderson, who talks through the challenges those involved in social media advertising are experiencing at the moment and what the best tactics are for the future. 

The pair discuss: Where should you be directing your spend? Should you be testing brand campaigns or ROAS strategies? How important is researching and utilising data for campaigns? 

Peter is joined by Digital PR Executive Andy Clowes to talk through using data as a PR tool, getting journalists' attention and what's new within public relations.

Peter is joined by Video Producer, Sam Spencer to talk about the impact that personal branding is having in 2019 and key trends related to videography, influencers and those seeking to make an impact via all marketing channels involving the use of video.

Distract's Social Advertising Manager Steph is joined by Creative Producer Rosie and Search Advertising Executive, Sian to discuss the effectiveness of YouTube videos, how to grab people's attention with limited timeframes, making best use of the platform's bumper videos and how to chart your success with analytics. 

The group also looks at competition for ad space on social media, advertising expectations of users and the rise of SMEs using personal profiles rather than business pages to reap more engagement.

Head of PR, Mike Shields, Digital PR Executive Andy Clowes and Head of Ads, Tom Jacobs talk about this year's packed Glastonbury Festival's PR content, from an appearance by David Attenborough and Lewis Capaldi's t-shirt statement, to Emily Eavis managing her public profile in the media. 

There can be no doubt that this year's festival has been one to remember for many PR reasons as well as the music.

Head of Ads, Tom Jacobs is joined by PPC Manager Craig Smith and Search Advertising Executive Sian Marron.  The group discusses:

Misconceptions the general public has with regards to Google Adwords

The time commitment that campaigns require day to day 

Complexities of getting conversions in a tough marketplace by using multiple skills (SEO, website optimisation)

They also touch upon single keyword ad groups, which way to scale a campaign and the user journey.

Head of PR Mike Shields is joined by Digital Account Executive Andy Clowes and Video Producer, Sam Spencer.  The group discusses:

Whether awards are worth entering and which levels of competition there are out there to consider, the advantages of running a podcast unique to your business goals and the recently reported continuing decline in print circulation of national and local newspapers.