Jeff Walker is a New York Times best-selling author and coach. His programs have helped tens of thousands of online entrepreneurs launch their products and find incredible success.

In this episode, we discuss:

• The power of debriefing after a launch and how to do it effectively.
• Why every success, big or small, is a big win.
• Why you’re scared to ask for the sale and what to do about it?
• Using free value to lead people to buying your services.
• The importance of potential clients being willing to invest in themselves.
• How to avoid being attached to a sale and why it’s important.
• When you’re really in the game and when you’re not.

“It is a game, and you're not in the game unless you have an offer out there, and you've made that offer.”
– Jeff Walker

Jeff Walker is an online entrepreneur and author best known for Launch – a #1 New York Times Bestseller – and the Product Launch Formula course. Jeff Walker started publishing in 1996 after quitting his corporate job. His activity online commenced with a free email newsletter about the stock market.

For some time, Walker offered advice for free, but he realized that such an approach wasn’t sustainable in the long term. Eventually, he decided to sell his advice to those interested. Following his initial success, Walker started sharing what he had learned about launching new products and businesses with incredible results.

To date, he's taught thousands of students (who operate in hundreds of niches) how to launch their businesses from scratch, and they've generated more than $1 billion in sales (and that number grows every day).

Currently, Jeff lives in Durango, Colorado. He maintains a growing team and regularly puts on live events that gather over a thousand attendees from around the world.

Resources or websites mentioned in this episode:

1. Mirasee
2. Coaches Console
3. Jeff’s website
4. Jeff’s LinkedIn

Credits:

• Guest: Jeff Walker
• Host: Melinda Cohan
• Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Scripted and assembled  by: Michi Lantz 
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

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• Music and SFX credits:

•Track Title: Clouds

Artist Name(s): Acreage

Writer Name: Marshall Usinger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

•Track Title: Coastline Dream

Artist Name(s): Wild Sky

Writer Name: Adam Simons

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

•Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

•Track Title: Stars & Trees

Artist Name(s): Outside The Sky

Writer Name: Dustin Ransom

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Get in the Game (Jeff Walker)  Coming soon.

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