Ask We Edit Show

Following on from the previous episode, today we hear about how to make a podcast trailer. You will find out about the ideal length, some content you should include to entice your audience and a tip on how you can take your trailer to the next level. 

Key Points From This Episode: 

• Why the recommended length for a podcast trailer is 30 – 60 seconds.
• What you should include in your trailer.
• If you can create a video for your trailer, you can use it even more widely. 

Links Mentioned: 

iTunes Spotify Stitcher 

Thanks for listening! Check us out on Twitter, Instagram @weeditpodcasts, or visit our blog at WeEditPodcasts.com/blog for everything podcast-related. 

If you have ever wondered whether your podcast needs a trailer, this show is for you. Today, we hear about what a podcast trailer is, along with some of the unique ways you can use this short and sweet sound byte. Tune in to hear it all! 

Key Points From This Episode: 

• Learn about what a podcast trailer is.
• The value of a podcast trailer and how it can pull listeners in. • Some of the exciting use cases for podcast trailers. 

Links Mentioned: 

iTunes Spotify Stitcher 

Thanks for listening! Check us out on Twitter, Instagram @weeditpodcasts, or visit our blog at WeEditPodcasts.com/blog for everything podcast-related. 

Following up from the previous episode, today we talk about whether you should ask your listeners to leave reviews. Like with anything, it is about finding a happy medium and ensuring you engage without spamming your audience. Tune in to hear it all! 

Key Points From This Episode: 

• You have to find the balance between spamming your audience and not asking them anything at all. 

• Calls to action should mostly happen at the end of the show to maintain flow. • Make a genuine request, turning it from a call to action to a call to support. 

Links Mentioned: 

iTunes Spotify Stitcher 

Thanks for listening! Check us out on Twitter, Instagram @weeditpodcasts, or visit our blog at WeEditPodcasts.com/blog for everything podcast-related. 

We know that for YouTubers and influencers, more views and likes lead to more traction and ultimately wider exposure. Is it the same for podcasts? In today’s episode, we unpack just how important ratings are for podcasts and why you might need to adjust your expectations. Tune in to hear it all. 

Key Points From This Episode: 

• Catchphrases YouTubers, influencers, and content creators often use to create audience engagement. 
• The number of podcasts out there makes it hard for new podcasts to gain exposure. 
• You are more likely to give a new podcast with good reviews a chance. 
• There is no proof that major platforms use ratings in their algorithms. 
• You need ratings and reviews to stand out from the crowd; they just might not get you the 
• exposure you hope for. 
• Links Mentioned: 
• iTunes Spotify Stitcher 
• Thanks for listening! Check us out on Twitter, Instagram @weeditpodcasts, or visit our blog at WeEditPodcasts.com/blog for everything podcast-related. 

When you are starting out on your podcasting journey, it is easy to feel motivated and inspired. However, as time goes on, you are likely going to run out of steam. In today’s episode, we hear about podfade and discuss some strategies you can use to ensure you don’t fall prey to it. Tune in to hear more! 

Key Points From This Episode: 

• The definition of podfade; fading consistency and motivation.
• Podfade hits a good number of podcasters.
• Some of the things you can do to protect yourself from podfade. 

Links Mentioned: 

iTunes Spotify Stitcher 

Thanks for listening! Check us out on Twitter, Instagram @weeditpodcasts, or visit our blog at WeEditPodcasts.com/blog for everything podcast-related. 

Merch sales are a great additional income stream, but is your podcast ready for it? In today’s episode, we hear about the factors that influence merch sales, and you will find out whether you are in the position to be selling products to your audience. Tune in today! 

Key Points From This Episode: 

• It is important to understand the financial aspects of podcasting to set the right goals. 
• Unlike YouTube content creators, podcasters are usually talking to a much smaller audience. 
• Merch sales are contingent on three factors: audience size, loyalty, and the story surrounding 
• the product. 
• The product has to be something your audience wants to buy. 
• Links Mentioned: 
• iTunes Spotify Stitcher 
• Thanks for listening! Check us out on Twitter, Instagram @weeditpodcasts, or visit our blog at WeEditPodcasts.com/blog for everything podcast-related. 

You have likely heard the term audiogram being mentioned in the podcasting space. But what is it, and how does it work? In today’s episode, we hear more about audiograms, how they are used, and why it is a good idea to add them to your marketing toolbox. Tune in to hear it all! 

Key Points From This Episode: 

• Having a video element for your podcast is beneficial for several reasons. • The definition of an audiogram and the function they serve.
• Why the best use of an audiogram is on social media.
• Platforms that help you generate audiograms from your podcast. 

Links Mentioned: 

Wavve 

Audiogram iTunes Spotify Stitcher 

Thanks for listening! Check us out on Twitter, Instagram @weeditpodcasts, or visit our blog at WeEditPodcasts.com/blog for everything podcast-related. 

When recording your podcast, you can either use single track or multi-track audio, and the choice you make depends on your situation. Single-track audio works best when recording a single audio source, but the moment you have more than one guest or perhaps conduct a remote interview, you should opt for multi-track if possible. Tune in and hear how this option can help you make a smoother-sounding product in situations when you need to record multiple audio sources! 

Key Points From This Episode: 

• The difference between, and uses of, single versus multi-track recording. 
• When there are multiple mics involved in a recording, multiple tracks should be used. 
• Using multiple tracks with multiple mics for multiple guests allows for a better mastering 
• process. 
• Multi-track recording is also helpful when it comes to doing remote interviews. 

Links Mentioned:

Thanks for listening! Check us out on Twitter, Instagram @weeditpodcasts, or visit our blog at WeEditPodcasts.com/blog for everything podcast-related. 

If you are a podcast host, one way to spice up the content you are creating is by engaging with your audience while recording your show. In today’s episode, we give you a few tips for different ways of doing this. We get into using audio chat rooms like Clubhouse, going live on Instagram or Facebook, using pre-recorded voice notes that listeners can send you online, and more. Tune in to hear some of the audience engagement options available for you to experiment with today! 

Key Points From This Episode: 

• Live audio-only chat rooms that allow for user engagement such as Clubhouse and more. 
• The ability that apps like Clubhouse, Twitter Spaces, and Fireside have for content 
• repurposing. 
• Other options for audience engagement like Instagram and Facebook Live. 
• The purpose of adding live engagement as far as producing great content. 
• Including audience engagement using polls on Twitter and Instagram. 
• An option for audience engagement in the form of recorded voice notes. 
• Sparking conversation with your audience using tweets. 

Links Mentioned: 

• Fireside rev.com Speakpipe 

Thanks for listening! Check us out on Twitter, Instagram @weeditpodcasts, or visit our blog at WeEditPodcasts.com/blog for everything podcast-related. 

In today’s episode of the Ask We Edit Show, we answer the question, “what are podcast show notes?” Simply put, show notes are the content of your podcast summarized in written form. Tuning in, you will hear about the difference between a show notes document and a transcript. You will also learn the main reasons why it is important to produce a show notes document along with your podcast! 

Key Points From This Episode: 

• Learn what show notes are: a written summary of your podcast!
• The difference between a show notes document and a transcript.
• Different functions of a show notes document: content accessibility, SEO, and links. 

Links Mentioned: 

Thanks for listening! Check us out on Twitter, Instagram @weeditpodcasts, or visit our blog at WeEditPodcasts.com/blog for everything podcast-related.