Ask We Edit Show

Here at the Ask We Edit Podcast, we believe that audio-only is the main reason behind the growth of the podcast medium. At the same time, video podcasts have been growing steadily and many high-level podcasters are incorporating this avenue into their array of content. A great way to enjoy the best of both worlds is to use the power of video to further boost your reach and appeal to new audiences that might be more suited to YouTube. Video clips and teasers on streaming sites and social networks can also enable you to grow your audience, so tune in today to learn more!

Key Points From This Episode:

• Podcasters have experienced great success on YouTube using video episodes.  
• There has been wider adoption of this format and type of content recently. 
• We recommend using video as a complementary form of content.
• Audio-only is the format that has made podcasts spike in popularity in recent years. 
• Video can allow access to new audiences, so should not be ignored. 
• Videos on social platforms can further enhance your reach and marketing.
• The challenges and work that goes into producing video content.

Links Mentioned:

Joe Rogan

Thanks for listening! Check us out on Twitter, Instagram @weeditpodcasts, or visit our blog at WeEditPodcasts.com/blog for everything podcast-related.

There are two broad categories for ad spots in podcasting: baked-in and dynamic. Baked-in advertising refers to adverts that are part of the original audio, and are either included in the conversation or are just part of the audio file. Dynamic ad insertion refers to ads that are added in during editing and the benefit of this lies in the flexibility it affords podcasters. If your contract is up with certain advertisers, you can simply replace their ad with a new one without having to record anything again. Tune in to hear more!

Key Points From This Episode:

• The two options that you can choose from with regards to podcast ads; dynamic and baked-in.
• The power of dynamic ads and the benefits of greater flexibility.
• Using dynamic ad insertion has become very simple with software such as PodBean and Megaphone.

Links Mentioned:

Megaphone

PodBean

Thanks for listening! Check us out on Twitter, Instagram @weeditpodcasts, or visit our blog at WeEditPodcasts.com/blog for everything podcast-related.

We have addressed the topic of remote interviews on this podcast before and today we want to zero in on the option of using Skype for your conversations. There are a few simple ways that you can make recordings for an episode using Skype, and the first of these is to use the Skype software itself to record. This method is straightforward but does result in a single-track file which can be troublesome in the editing process. Integrating other apps, such as Ecamm Call Recorder, can help you get around this issue, and there are many comparable software options to cater specifically to your needs. Tune in to find out more!

Key Points From This Episode:

• There are a number of remote recording options for podcasting.
• When using Skype, there is the option to record the conversation using the app itself. 
• The app will create a simple and accessible video file for you to use. 
• To convert the MP4 into an audio-only file format you will need to use conversion software.
• The file that Skype creates will be single-track, which can give you trouble during editing.
• You may want to utilize other plug-ins or apps that allow multi-track recording.  

Links Mentioned:

Skype

Ecamm Call Recorder

Thanks for listening! Check us out on Twitter, Instagram @weeditpodcasts, or visit our blog at WeEditPodcasts.com/blog for everything podcast-related.

When looking into building relationships with advertisers for your podcast, or for a podcast to advertise through, the concept of CPM is a vital one. CPM stands for 'cost per mille' and in this context it signals how much it costs to advertise per one thousand impressions or listens. To make this process a bit simpler, many podcast advertising marketplaces can walk you through this and are well worth checking out! 

Key Points From This Episode:

• In the podcast world, CPM stands for 'cost per mille' and denotes one thousand plays. 
• Podcasting has a very high CPM rate among comparable mediums such as TV and radio.
• These statistics are most often applied to ad spots on a podcast.
• There are many podcast advertising marketplaces that make this process very simple. 

Links Mentioned:

Entrepreneurs on Fire

AdvertiseCast 

Acast

Thanks for listening! Check us out on Twitter, Instagram @weeditpodcasts, or visit our blog at WeEditPodcasts.com/blog for everything podcast-related.

Patreon can be a very helpful tool to incorporate into your business as an online content creator. From small gadgets and pieces of merchandise to high-level events and exclusive content, you can easily turn audience loyalty into income and increased connection. Tune in to hear some simple examples of what you can offer your biggest fans!

Key Points From This Episode:

• The usefulness and options offered by Patreon for content creators. 
• Merch, accessories, events, content, and more!
• Branching out from audio, to video and blog content. 

Links Mentioned:

Patreon

Discord

Thanks for listening! Check us out on Twitter, Instagram @weeditpodcasts, or visit our blog at WeEditPodcasts.com/blog for everything podcast-related.

Podcasts are a great medium because of their high levels of accessibility, but they are often under-utilized in terms of their ability to drive traffic to people or brands’ websites. In today’s episode, you will hear more about the benefits of having a dedicated website for your show and the importance of providing something valuable for your listener. For this and more, tune in today!

Key Points From This Episode:

• The motivation behind your podcast influences whether or not you have a website. 
• When having a website for your podcast is not a good idea. 
• Podcasts are a good way to drive traffic to a website, but you have to add value to your listeners. 
• Why a website makes sense even if you are not selling anything.

Links Mentioned:

iTunes

Spotify

Stitcher

Thanks for listening! Check us out on Twitter, Instagram @weeditpodcasts, or visit our blog at WeEditPodcasts.com/blog for everything podcast-related.

A mid-range microphone will probably serve all of your podcasting needs. But there are some seriously expensive mics out there, and while you may never have to use them, it is still interesting to learn more about them. Tune in today to find out about some of the priciest mics out there!

Key Points From This Episode:

• Microphone needs are context-dependent, but a mid-range mic will likely serve you well.
• Instances where a more expensive mic is warranted.
• The most expensive microphones in the world and some of their unique features.

Links Mentioned:

Shure MV7 USB Podcast Microphone

Shure SM7B Cardioid Dynamic Microphone

Sony C-800G Large-Diaphragm Condenser

Telefunken ELA M 251E

Telefunken U47

TELEFUNKEN Elektroakustik U47 Tube Microphone

Thanks for listening! Check us out on Twitter, Instagram @weeditpodcasts, or visit our blog at WeEditPodcasts.com/blog for everything podcast-related.

Do you find that after a long day of podcasting your voice is hoarse? If so, you might need to strengthen your vocal cords. In today’s episode, you will hear about why strong vocal cords are important and find out ways to get those muscles stronger. Tune in to discover more!

Key Points From This Episode:

• Your vocal cords are muscles, which, like any muscle, can be strengthened.
• Some of the benefits of having stronger vocal cords.
• Long hours of podcasting can put strain on your vocal cords.
• Hear our top tips on strengthening your vocal cords.

Links Mentioned:

iTunes

Spotify

Stitcher

Thanks for listening! Check us out on Twitter, Instagram @weeditpodcasts, or visit our blog at WeEditPodcasts.com/blog for everything podcast-related.

Voice cracks are not only for teenagers going through puberty; they can happen to us all. In today’s episode, we learn about some of the major causes of voice cracks and you’ll hear what you can do to move past this pesky problem. Tune in to find out more! 

Key Points From This Episode:

• Voice cracks can happen to anyone at any time!
• Why tightened vocal cords cause voice cracks.
• Some factors, aside from puberty, that contribute to your voice cracking.

Links Mentioned:

iTunes

Spotify

Stitcher

Thanks for listening! Check us out on Twitter, Instagram @weeditpodcasts, or visit our blog at WeEditPodcasts.com/blog for everything podcast-related.

Ads are a great revenue-generating opportunity. However, if not approached correctly, they can affect the listener experience negatively. In today’s episode, we explore some of the factors to consider when including ads in your podcast. It is all about balance, timing, and adding value to your audience, so be sure to tune in today to learn more!

Key Points From This Episode:

• Too many ads spoil the listener experience, but too few means you miss out on revenue opportunities. 
• Ads should be relevant and add value to the audience of your show. 
• The number of ads you should include depends on the length of the episode. 
• Ads should be spaced in a way that preserves the flow of the show. 
• The placement of ads is also something important to consider.

Links Mentioned:

iTunes

Spotify

Stitcher

Thanks for listening! Check us out on Twitter, Instagram @weeditpodcasts, or visit our blog at WeEditPodcasts.com/blog for everything podcast-related.