AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

#1171 Pam Farley has come a long way since she was featured back in episode 1049 (in 2019!). Back then she found that her new content offering wasn't aligned well with what her audience truly wanted. Well, since then she's used email funnels and an experiment with three lead magnets to figure out what her audience really wants—she was surprised by the results! Now, she has some projects in the works around ebooks, courses . . . in fact, she had her best year ever in Q2! Today we dive into some ideas around product deals, where Pam is heading next, her content calendar and publishing cadence, how Covid affected her business, and more. Show notes and more at SmartPassiveIncome.com/ap1171

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#1170 Neil Benson runs a business called Customery: he's on a mission to help people learn the Scrum methodology of project management. He has a podcast and regular course sales, but the numbers have been about the same for the last 12 months. In short, the business has stalled a bit. Today I'm going to coach Neil through all things optimization. We'll talk through strategies for using his podcast to hint at the value his course can offer, creating bonus offers, and injecting scarcity to increase students and revenue. By the end of the show, you'll learn a ton about optimizing sales conversion points. Show notes and more at SmartPassiveIncome.com/ap1170

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#1169 Joey Chang is a beatboxer, looper, cellist, songwriter, singer, and performer. He's here with a critical question: what's the difference between himself and musicians who are making a ton of money online? How can he better monetize his online music business? We're going to dig in to identify Joey's niche and how to leverage it. I give him advice for taking advantage of current events and trends through "news-jacking" and using YouTube algorithms to bring his music front and center. We also get into courses a bit and I give him some tactical advice for working with a cohort of students to road-test his course. Whether you're a musician or not, there's a ton of great advice in here for anyone who wants to create engaging content or make money teaching their skills online. Show notes and more at SmartPassiveIncome.com/ap1169

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#1168 Martin's podcast is now making up 50 percent of his take-home money — the other 50 percent comes from his work as a paramedic. How can Martin take that next leap of faith towards going full-time with his business and podcast, Calming Anxiety? How can he further his brand, and should that include putting his name in the actual podcast name? I challenge Martin to find out what's holding him back and what his plan would be in a few different scenarios, plus offer him some tips for extending his show's reach through YouTube. Martin says he's got a few exciting things in the pipeline, including a brand-new app, so I can't wait to follow up with him again in the future! Show notes and more at SmartPassiveIncome.com/ap1168

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#1167 Today's guest is Kara Gott Warner — she was last on in episode 1087 where she had some questions about getting more engagement for her website and her podcast.

Well, a lot has happened in Kara's business since then: a life coaching certification, rebranding her podcast, making a shift in her coaching program and business offerings — she's here today to tell us all about it. We also talk about those new offerings and a lot related to mindset as well. This is a great catch-up with Kara so stick around! Show notes and more at SmartPassiveIncome.com/ap1167

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#1166 This is a one-of-a-kind episode of AskPat 2.0. For one thing, I'm interviewing a professional chocolate-maker. Yes really — her name is Arcelia Gallardo and she has a chocolate factory in Sao Paulo, Brazil. Not only does Arcelia have a unique business, but she also has a unique problem: how does she decide what content is written in English, Portuguese, or another language? Her customers are all over the world, so how can she make the ordering process seamless, no matter where someone's ordering from? Arcelia and I are going to brainstorm some solutions, so make sure you stick around. Show notes and more at SmartPassiveIncome.com/ap1166

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#1165 Today I'm thrilled to welcome Mark Savant to the show. Mark helps businesses and entrepreneurs create and repurpose digital content and grow their online presence. He wants to grow his revenue streams and convert all the DMs he's getting into agency-style clients, but he feels his messaging might be off.

To help Mark out, we're going to unpack his current messaging so we can nail it going forward. We also talk about reconfiguring his offerings to be able to serve customers at different price points and through different mediums (like an online course). Through this conversation, you'll learn a ton about messaging that you can apply back to your own journey. Let's do this thing! Show notes and more at SmartPassiveIncome.com/ap1165

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#1164 Peter's business is in the Australian healthcare tech niche — he's got a membership community and a podcast that publishes four times weekly. He also recently decided to go full-time with the venture . . . he's working so many hours and he's starting to burn out a little bit. Let's see if we can help him get closer to equilibrium.

Using my own experience and strategies with time management, I encourage Peter to create more discipline in his time blocking so that gaps in working time aren't always immediately filled with more working projects. We talk through a few mindset shifts I had to go through myself so that Peter can hopefully start approaching his work and life more holistically. Show notes and more at SmartPassiveIncome.com/ap1164

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#1163 Derek James has a unique business that helps business owners win government contracts, which can be a huge win if done correctly. He has created a ton of resources on this topic, but cashflow isn't quite where he wants it to be. Now he's working hard on his flagship course and he wants it to be a big hit. How can he tip the odds in his favor? Don't miss this one, because you'll hear me coach Derek through strategies for his course launch, from marketing and messaging to price points and more. Show notes and more at SmartPassiveIncome.com/ap1163

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#1162 Today we have Lesya Holzapfel from EatBeFitExplore.com — she was last on in episode 1088. In this episode you'll hear about Lesya's hybrid membership/course model, what's working for her, her foray into podcasting, where she's going next, and what advice she'd give herself, looking back at where she was in episode 1088. This is a super-inspiring episode with a fantastic mic drop moment from Lesya at the end. Don't miss it! Show notes and more at SmartPassiveIncome.com/ap1162

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