AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

#1249 This week on the show, we're back with another Where Are They Now? session. My guest, Chris Roy of Doobert.com, is doing amazing work connecting animal shelters with transportation for rescues, foster homes, and more. When we last spoke, we explored several options to help Chris generate funds for Doobert. He had his entire team listen in on our chat as a starting point for new ideas. We now get to learn about the exciting pay-it-forward model they landed on. Chris gives us an inside look at how Doobert leverages e-commerce and drop-shipping in a way that feels genuine to their mission. He's a tech guy, so he shares all about the software solutions working behind the scenes to make it all happen. We also get into what's next for Doobert and how they're able to use their know-how to expand globally. Listen in to learn more about how Chris has built an incredible business around his passion! Show notes and more at SmartPassiveIncome.com/ap1249.

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#1248 Many of you know I got laid off from my dream job in 2008 and started teaching architects how to pass the LEED exam as my first niche business. Luis Duque is now doing something very similar in the engineering space. He loves his job but also wants to share his knowledge and help others in his industry pass an exam. Luis hosts a podcast and shares resources and courses through his brand, Engineering Our Future. So, when you're not looking to build a massive audience, how do you engage people in your niche and find your superfans? With a full-time job and a family, what are the most efficient ways to grow a business? We discuss all that today. Luis and I explore paid advertising and other powerful avenues to help him reach targeted audiences. I also share some of the time-management tricks that help me stay productive. Listen in and enjoy! Show notes and more at SmartPassiveIncome.com/ap1248.

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#1247 What should you do when you don’t even know where to start in business? One thing you shouldn’t do is get so caught up with steps eight, nine, and ten that you lose focus of steps one, two, and three. Today, I’m chatting with Dr. Damaris Grossmann of Mindfully Integrative. She is a veteran who has overcome serious health issues and is now helping others do the same. But, with a lot of stuff going on, it’s easy to start worrying about the little things and forget the very real impact we have on people’s lives. In this coaching session, I help Dr. Damaris focus on the most effective strategies to grow her brand. We talk about why her small but targeted audience can be extremely powerful. I also share my tips for podcast guesting and book marketing to help her reach more people. Listen in on this chat for a strong dose of inspiration and motivation! Show notes and more at SmartPassiveIncome.com/ap1247.

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#1246 Getting to a point where there’s more demand for your services than you can handle is a dream come true, right? But what happens when you want to focus on building something bigger than yourself and have to turn down one-on-one clients to free up time? Today, I’m talking to Sybil Ackerman-Munson of Do Your Good. She works with philanthropists to help them figure out the most effective ways to donate money. We’re talking millions of dollars! But here’s the thing. Sybil’s expertise applies to donations of any size. She wants to take her business to the next level by creating resources for anybody looking to explore philanthropy. This means cutting back on client work and investing time into something that may or may pan out. In this coaching call, I share strategies that can enable her to halve her one-on-one work without losing any income. I also give her a new perspective on the risks she’s taking on. Often, these situations are not as frightening as we make them out to be in our heads! Show notes and more at SmartPassiveIncome.com/ap1246.

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#1245 I love sharing these Where Are They Now? episodes because the progress is often incredible. This session is no exception. Back in episode 1190, Gillian Tietz introduced us to her amazing podcast. Through Sober Powered, she helps people understand and overcome addiction. Her show is growing fast, but Gillian has her sights set on something even bigger. You’ll hear it from her, but she is building a legit empire. The Sober Powered Media Network brings podcasters in the addiction space together under one brand. The benefits in terms of marketing, monetization, and sponsor acquisition are unbelievable. We chat about all of that today. Of course, Gillian is under a lot of pressure. We also dive into how to manage the stress that comes with this level of responsibility and why transparency is key. This is an inspiring conversation for anybody looking to take their business to the next level! Show notes and more at SmartPassiveIncome.com/ap1245.

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The Business of Community Summit is a one-day virtual summit focused exclusively on the business thinking, decisions, and strategies needed to reach the economic potential of community for your business. You'll walk away with a clear roadmap for launching your own community this year! Visit SmartPassiveIncome.com/BCS to register for free.

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#1244 Something powerful happens when we connect with a targeted audience using the right language. Our products start flying off the proverbial shelf when we niche down and articulate specific problems and solutions. Case in point, Julie Browne coaches people through unexpected identity loss. If that doesn’t paint a picture, think about unpredictable events like divorce, job loss, or maybe a health situation. Many people are left questioning who they are after losing a big part of their lives. I know I was when I got laid off in 2008. So how should Julie think about marketing her broad expertise? In this episode, we talk about targeted audiences, finding the right messaging, book and podcast marketing, and we even touch on building communities. There are plenty of takeaways for you today if you're struggling to find clarity and focus in business. Show notes and more at SmartPassiveIncome.com/ap1244.

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#1243 Often we create excuses for ourselves to mask the fear that’s actually holding us back. Azreer Gill lives in Cambridge Bay, Canada. He’s within the Arctic Circle, and, as you can imagine, that comes with some challenges. But are these obstacles a legitimate reason not to start a business that could save lives? Like many people in his community, Azreer has struggled with addiction. He is now seven years sober and wants to help people by sharing his recovery story, but he needs a push to get started. We discuss why podcasting is the perfect medium for him and how he can use it to build a targeted audience. Azreer does stand-up, so he’s already a great storyteller. When we use our experiences and define a problem better than our listeners, it’s natural for them to come to us for solutions. This episode is a great reminder to look under the hood and understand the source of your limiting beliefs. Show notes and more at SmartPassiveIncome.com/ap1243.

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#1242 What happens when you experiment with different tactics in your business to see what works? Usually, a few strategies pan out, while most don’t. But what do you do when suddenly everything you throw at the wall starts to stick? How do you zero in on the path that grows your business without taking up all your time? Bill Henry is an elementary music teacher and founder of Mr. Henry's Music World. He also co-hosts The Music Podcast for Kids, and runs an incredible music education YouTube channel! Bill serves multiple audiences, has courses for sale, affiliate marketing requests coming in, and even some very interesting franchising opportunities. We hop in the DeLorean today to help Bill get some clarity about what the future could look like. Saying yes to one opportunity often means saying no to others, so we need to know where our time is best spent. Show notes and more at SmartPassiveIncome.com/ap1242.

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#1241 As you know, I’ve written several books over the years. The support from readers has been phenomenal, and I’m massively grateful for it. Of course, it’s still important to look back at my book launches and think about what I would do differently now. That’s exactly what my returning guest, Jadah Sellner, wants to know. Jadah is an entrepreneur, business mentor, and host of the Lead with Love podcast. She has already released a recipe book but is now in the final stages of copy-editing her first business book! In this chat, we discuss the best tactics to get as many readers as possible. Jadah has brought her audience along for the writing process, which is crucial. I advise her on podcast guesting to promote the book and steer her away from strategies that haven’t worked for me. This is a great jam on book launches, and we also get into CTAs, lead magnets, and leveraging stories from beta readers. Show notes and more at SmartPassiveIncome.com/ap1241.

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