AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

#1230 Two things will change the game for you when you're scaling your business: relationships and stories. So how do you leverage them the right way? Today I talk to Caelan Huntress. He has a book coming out called Marketing Yourself, so we get to go into the nitty-gritty of expanding your reach. Caelan is planning a podcast tour for his upcoming book, which is really smart. But how should he message podcasters he’s not connected with yet? I get a lot of requests, so we dive deep into what works and what doesn’t. We talk about leveraging existing relationships, cold messaging podcasters the right way, using stories to have a massive impact, and some neat tricks you can use to get in front of more people. Podcast tours are a fantastic way to grow your business. Caelan asks all the right questions, so we come up with some great ideas and lots of actionable tips in this session. Show notes and more at SmartPassiveIncome.com/ap1230.

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#1229 Junaid Ahmed has been behind the camera for three decades, but after meticulously setting up his home studio and sitting in front of the camera for the first time the words just wouldn’t come out. He managed to solve his problem and is now busy helping others do the same. The thing is, as a father of three, time is limited. How does he scale up from one-on-one coaching and grow his business? Today we talk about the special mechanisms coaches can use to have more impact. We brainstorm some genius ideas to move his brand forward and free up the time he needs to spend with his family. Junaid admits he’s deep in the weeds and can’t see the whole picture. On this call, I help him zero in on a strategy that takes full advantage of the skills and strengths he’s developed. Show notes and more at smartpassiveincome.com/ap1229.

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#1228 Today we're speaking with Sally Sparks-Cousins, who has an amazing brand that helps entrepreneurs build, measure, and optimize their sales funnels. You can find her at Sparkle Class Academy or TheFreedomFunnelFormula.com. Our focus today is hiring, because Sally is both a visionary and an integrator. She has great ideas as a visionary. And as an integrator, she wants to plan and execute and get her hands dirty building things. There are a lot of things Sally wants to hold onto—but a lot of things she knows she'll get back if she hires the right person. So who does she hire, and how does she maximize her investment? Show notes and more at SmartPassiveIncome.com/ap1228.

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#1227 How do you create passive income as a coach who spends a lot of time teaching your clients directly? That's what we're talking about today with Maxine Shapiro, a coach who also has a customer experience podcast called Let's Talk About CEX. She's feeling like she can't branch out into passive income because the business revolves so much around her. We explore some things she might do to expand her brand and start generating passive income. Show notes and more at SmartPassiveIncome.com/ap1227.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#1226 Today we're speaking with Dave Donahue from GuitarACO.com. He's a guitar teacher with a private student base, as well as a YouTube channel. Dave just launched a new member community with his initial group of about 20 “alpha” members. I help him figure out how to structure his course to create the best experience for his students. We also discuss YouTube ads and other potential ad platforms that could help Dave get more members. We even talk a little branding. Show notes and more at SmartPassiveIncome.com/ap1226.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#1225 Today we're speaking with Tim Phillips from Sober and Happy. He's getting started on his journey with a business that helps people get sober and build the life they want. Tim has his foot in many different places, as far as content creation, social media, and building community. In this episode, we're going to narrow things down and figure out where Tim should—and shouldn't—be focusing his energy. He's drawn to blogging and podcasting. Should he focus on just these channels? Show notes and more at SmartPassiveIncome.com/ap1225.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#1224 Today, we're speaking with Toni Weiss, a screenwriter from Germany. Tony has an idea to help other screenwriters with his own online course—but he's got a limited amount of time because he has to direct and produce a new movie of his own. He's almost done filming and editing his screenwriting course, but what kind of a course should it be—fully prerecorded, or with some live training? Should he use a cohort-based course model? How should he price it and market it? He doesn't have really have an audience for it yet, so how should he build one? Show notes and more at SmartPassiveIncome.com/ap1224.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#1223 Today I'm excited to chat with Matt Woicik from ml2solutions.com and digitalmarketingextreme.com. Pre-pandemic, Matt connected with a lot of local businesses in person through places like his local Chamber of Commerce. But once in-person connections shut down—and many businesses starting struggling just to keep their doors open—Matt found his leads starting to evaporate. I help him brainstorm creative ways to generate more leads for his business and get in front of new audiences. Show notes and more at SmartPassiveIncome.com/ap1223.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#1222 Today we're speaking with Phil Hayes-St Clair of philhsc.com. He's a girl dad, serial entrepreneur, and educator. He owns a talent for relationship building. He's been so successful at making connections that he's had a lot of people asking him how he does it. So, he created a course with the help of our Heroic Online Courses course, and he's already got a beta group of students learning from him. But how should he scale it without taking away from the other important things in his life? We talk about a few strategies he could try, as well some he shouldn't. Show notes and more at SmartPassiveIncome.com/ap1222.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#1221 Greg Langston from CollegeFlightPlan.com is today's guest. His business helps teens (and their parents) understand their values, purpose, and superpowers so they can make good decisions about their education and career. This is stuff I wish existed when I was in high school, and I'm sure many other parents have understood just how powerful this kind of support can be, especially if it can save them tens if not hundreds of thousands of dollars. So what does Greg need help with? Well, he has two target audiences—students and parents—and he needs to know if he's on the right track with how he's marketing to both of them. Show notes and more at SmartPassiveIncome.com/ap1221.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.