AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

#1211 Today, we're speaking with Jodi Gregory from SeekInfo.com. Jodi helps people with advanced research strategies—way more than just a simple Google search. She's been doing this for twenty years now. And recently, she's had an inclination to teach people how to do what she's been doing through a cohort-based course. But she's feeling stuck with how to get the course up and running—and especially how to find students for it. I help Jodi nail down just who this specialized course may be for, and how she can position it. Jodi's also a member of our latest Heroic Online Courses Bootcamp, and I talk a little in this episode about how the bootcamp gives you the tools and support you need to create a course students will rave about. Show notes and more at SmartPassiveIncome.com/ap1211.

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#1210 Today I'm talking with a self-proclaimed introverted entrepreneur, Mark Wilson, who has a company called Sales for Introverts. Yes, he helps introverts become better salespeople. I think it's an awesome niche, and not just because I'm an introvert myself. I know the mindset struggles of making sales and growing a business when you don't feel naturally extroverted. Mark has overcome his own introvert sales struggles and put what he's learned into an online course—and now he wants to do a better job selling it. We dig into whether he should focus his efforts on just one approach because of his limited time. We also unpack whether Mark should be selling his course to consumers or other businesses. Show notes and more at SmartPassiveIncome.com/ap1210.

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#1209 Today we're speaking with Dan Bennett, known as The Antipreneur. He helps entrepreneurs make better videos, tell better stories, and build better businesses. Dan has a lot of experience on YouTube and building audiences. He does a great job connecting with people in person, and he needs some help bridging the online and IRL worlds. We talk YouTube and storytelling, quizzes and lead magnets, the awesomeness that is SPI Pro, and even live podcasts. There are a lot of golden nuggets you'll pick up in today's episode, little things that can change the game for your audience-building and community-building efforts. Show notes and more at SmartPassiveIncome.com/ap1209.

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#1208 Today, we're talking with Trixi from SewASoftie.com, a not-for-profit charitable opportunity that helps kids learn how to sew. Sew A Softie has been growing tremendously. Trixie's challenge now is figuring out what to do next and how she can grow her brand awareness and reach even more people. The catch is that Sew A Softie is a one-person show, so Trixie is limited in terms of how much time she can devote to new projects. One key opportunity might be to find others in the arts and crafts space she can partner with. Show notes and more at SmartPassiveIncome.com/ap1208.

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#1207 Today we're speaking with Chris Tiley from Never Too Old to Lift. He's a physiotherapist (physical therapist, in US terms) who works mostly with older folks who want to move and feel better. Chris's approach to helping people feel better and get stronger is through strength training—hence the name of his business. But as we talk about today, strength training may be what people need to feel better. So how do we guide people from what they want to what they need? That's what we tackle today. We also discuss how Chris can balance creating and launching an online course with the time demands of his physical practice, as well as being a father and a husband. Show notes and more at SmartPassiveIncome.com/ap1207.

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#1206 Today we're talking with Kim, who runs GentlyBeing.com and the YouTube channel of the same name. She creates these really cool spiritual, meditative videos that relate to the season we're in, like the winter solstice, the full moon, and other times of year. She has over a thousand subscribers, and she's in the middle of trying to understand how she can scale up and do even better. We go through a few different ideas for Kim's YouTube strategy, including using playlists smartly, and how she can start monetizing her channel. Kim also doesn't want to be in front of the camera too much, and she's worried this will hold back her channel's growth. So we talk through how she can create a successful channel without actually being in the videos. Show notes and more at SmartPassiveIncome.com/ap1206.

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#1205 Today we're talking to Jim from Spanish and Go, who joined us in episode 1,151. Jim and his wife and business partner, May, run a business that connects English speakers who want to travel to Spanish-speaking countries with people in those countries, to help them learn the language and culture. Unfortunately, Spanish and Go was incredibly affected by the pandemic in a not-so-great way. Jim and May had to cancel several Spanish immersion retreats they'd lined up right before the pandemic began and refund everyone who had signed up. Their YouTube ad revenue was slashed in half. And they had just started a podcast with a membership component to create some extra income. We talk about some of the things Jim and May did first in the wake of this shock. And we'll talk about the moves they've made since and where they are now. I think you'll find this one helpful if your business has been struggling lately, from the effects of the pandemic or otherwise. Show notes and more at SmartPassiveIncome.com/ap1205.

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Today, we have another person who's been on the show before, back in episode 1116: Jake Lang from TheEntrepreneurRideAlong.com and author of StepOneBook.com. At the time of that first conversation with Jake, he was focusing on so many different business ideas. So I suggested he narrow things down a little bit. He took my advice, and seems to be hitting his stride. I love the new direction he's taking and how he's both getting time back and putting more dollars in his pocket as a result. Show notes and more at SmartPassiveIncome.com/ap1204.

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#1203 Happy New Year, and welcome to episode 1,203 of AskPat 2.0! We have another "Where are they new?" episode today. Sam Gavis-Hughson has been an AskPat 2.0 guest not once, but twice before. His company, Byte-by-Byte.com, helps people get their dream jobs as software engineers. The way Sam's business has progressed since we first talked to him has been really incredible, going from a single $37 course to a nearly $4,000 program. What does Sam's business look like now? How did he pull that off? That's what we'll unpack today. This episode could be a great one if you're considering how you might take something you started with and turn it into a high-ticket item that serves fewer people, but does so more deeply and makes you more money.

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#1202 I'm excited to bring back Steve Collins of TeachHoops.com, who joined us in episode 1013. His target audience is other basketball coaches at all levels, and when we last spoke, he was building his membership site. Well, Steve has made some even bigger strides since then. He's building out his YouTube channel. And get this—he has not one, not two, not three, but four podcasts. Yes, four. How does he manage production for four separate shows? That's one of the things we talk about today. And his plans for the future are incredible and inspiring. Show notes and more at SmartPassiveIncome.com/ap1202.

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