AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

#1220 Julie DeLucca-Collins of GoConfidentlyCoaching.com started her coaching business during the pandemic, when she lost her job. She realized she wanted to support others in stopping the overwhelm, getting focused, and building their business. Julie and I talk about how she's working with her clients now, and some of the issues that are coming up for her. She has multiple offerings, but some of the newer things she wants to offer don't seem to fit quite right—at least not on the surface. Show notes and more at SmartPassiveIncome.com/ap1220.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#1219 Michelle Mozes of MichelleMozes.com helps people with their branding, and business is going well. A big part of her success is that she's kept herself at the center of her brand, which lets her stand out from her competitors. Michelle has managed to 4X her revenue, but she's also feeling the urge to do more… she's just not sure exactly how, or as you'll learn today, why. She thinks she should create her own online course, but she's not convinced it's the right move, and she's feeling stuck. Through our conversation, Michelle has a small epiphany that helps her get perspective on what to do next. Show notes and more at SmartPassiveIncome.com/ap1219.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#1218 Ling Yah Wong is the host of So This Is My Why, a cool podcast that draws some amazing guests. And she wants to know, how can she best leverage these big names? She wants to do it the right way, by using these big names to help grow her audience and create a win-win for everyone. So, how can we “name drop” in a way that feels authentic and not slimy? Doing things authentically and ethically is exactly what we want, especially as we're growing—because that's often where people fall off. Show notes and more at SmartPassiveIncome.com/ap1218.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#1217 Today we're talking with Michelle Waters, who has two businesses, reThink ELA and reThink Your Lifestyle. She's a former teacher who is noticing a big shift happening in the teaching world, with many teachers thinking about moving on and creating something new, either on the side or full-time. She's created reThink Your Lifestyle to help teachers figure out what kind of business they should start based on what they love the most about teaching. Meanwhile, with reThink ELA, she creates lesson plans for English teachers who want to better connect with their students. She's trying to balance these two brands and not sure how to best manage them both. Show notes and more at SmartPassiveIncome.com/ap1217.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#1216 Today we're talking with Karthik Vijayakumar of DesignYourThinking.com. Karthik is a member of SPI Pro, and through his participation in the community has found a new direction for his business that he's really excited about: sales page copywriting. But he's having a dilemma around leaning in to who he is—especially because he gets a lot of inspiration from myself and from Team SPI. He's struggling with how to balance being inspired and motivated by somebody, but not wanting to step on their toes or make it appear like he's blatantly copying them. We talk about the difference between emulating vs. copying others, and we dig into the strategy and psychology of pricing your services. Show notes and more at SmartPassiveIncome.com/ap1216.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#1215 Today I'm talking to Matt of SkylandersCharacterList.com, who's in an interesting niche—and an interesting predicament. (You may also remember Matt from episode 10 of The Community Experience!) He started a business in a very focused niche: selling collectibles for Skylanders, a toys-to-life action-adventure video game series that's no longer being made. It's been going well, but Matt is worried that his market might dry up. Matt started one inch wide and one mile deep. So should he go wider, or deeper? That's what we discuss today. Show notes and more at SmartPassiveIncome.com/ap1215.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#1214 This might be one of the most useful episodes of this podcast you've heard in a long time. Michelle Krieg does a lot of work in the yoga space, and she's had a long journey to get to where she's at, with a lifestyle that she loves for the most part. But she's still feeling held back. Through our conversation, Michelle realizes she needs to let go of some of the thought patterns she's been operating with recently. She realizes she needs to let go of her regret that she's not using the degree she worked for as a yoga teacher. And she also needs to let go of the hustle-and-grind mindset that got her where she is, but isn't serving her anymore. Show notes and more at SmartPassiveIncome.com/ap1214.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#1213 Today we're speaking with Alexandra Mannerings of Merakinos, a data services and analytic education company devoted to helping nonprofits and mission-driven organizations amplify their impacts through data. Alexandra is trying to transform the way nonprofits use data and analytics to be more successful with their chosen mission. Her services cost a lot, but she doesn't want to exclude organizations that can't afford the services of a data analyst. I help Alexandra brainstorm how she can validate the unique “consortium” model she has in mind for making analytics more accessible to the nonprofit world. She leaves with some interesting questions, ideas, and experiments to run. Show notes and more at SmartPassiveIncome.com/ap1213.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#1212 Today we're speaking with Ashton and DC, a wife-and-husband combo with a real estate business called REI Remodel. They're creating educational materials for would-be real estate investors, and they also want to build a "club" or community for these folks. As you know, at SPI we're all about the power of community, and I talk with DC and Ashton about the iterative process they can use to know exactly how to build that community. We discuss how they can find and talk to their target audience, to learn about their desires and pain points and how they talk about them, and go from there. Show notes and more at SmartPassiveIncome.com/ap1212.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.