How can law firm partners get better at business development, given how important it’s become to their work? That’s the subject of “The Activator Advantage: What Today’s Rainmakers Do Differently,” published by the Harvard Business Review Press. Orrick chairman Mitch Zuklie described the book as “groundbreaking for our rising stars, helping them understand what our most successful partners do.”

Last month, I interviewed Dr. Matthew Dixon, the book’s lead author and a co-founder of DCM Insights, a growth consultancy for professional-services firms. Although not a lawyer by training (he holds a Ph.D in political economy), Dixon has spent countless hours with lawyers over the years, advising them and other providers of professional services on how to excel at business development.

To write “The Activator Advantage,” Dixon and his co-authors conducted what they called the “Rainmaker Genome Project.” They surveyed almost 3,000 individuals at more than 40 professional-services firms—with lawyers, at 39% of respondents, constituting the largest cohort in the study—to understand their approaches to business development.

Here's what they learned—along with practical advice for how to apply their research findings to your own efforts at business development.

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