April 14, 2022

Astrea the Coven Cultivator on Building Community for an NFT Project. Exploring Crypto Coven Community | Will, Lee, & Andrew Learn Web3 #69

43 minutes

Astrea is Crypto Coven’s Coven Cultivator (Community Manager). We discuss how Astrea helped cultivate such a strong community unlike any other NFT project.

A big theme we’ve heard from all of our Web3 guests is that community is the key to success. Crypto Coven, one of the top NFT collections, has a community that I believe is unparalleled in the space. This episode is hopefully the beginning of a series of episodes where we learn about different aspects of what makes the Crypto Coven community so strong.

Learn more about Astrea and CryptoCoven:

Astrea’s Twitter: @astrea_eth
Crypto Coven Twitter: @crypto_coven
Crypto Coven Website: https://www.cryptocoven.xyz
Xuannu: Inking a Smart Contract

Episode notes and links:

How Astrea got involved with Crypto Coven
What is a full moon ceremony?
What did the early days look like when cultivating the community
What type of “cultivator” experience Astrea had and how she translated it to Crypto Coven
Reasons why humans gather together and form in communities
- Looking to connect with others
- Coming together over shared interests
- Share values with another
Event planning: whether IRL or Digital - it’s about creating a container
How high growth and an influx of people spurred the quick set up of community guidelines
Had to create a set of community guidelines: backbone to enforce rules of engagement
How do some of the rules differ?
- Lore not floor - Don’t tolerate people coming to a discord to sell
How Astrea has worked with hard conversations
Pact Keepers: Discord moderators
How Astrea manages her own mental health
Community Managers of Crypto Coven:
- Pact keepers: Setting the container
- Librarians - building out Web3 educational resources and brewing new ideas around panels
Lessons from enforcing the CryptoCoven guidelines
What is community?
How to build community
- Guidelines
- People to teach and nudge and guide - the guidelines
- Provide art for inspiration
- Cultivating a space for support and idea sharing
- Cultivating enabling people to be exuberant and themselves
Thinking more about:
- How culture is what begets community
- Culture often centers around really great art
- The witches have charmed us all into gathering here in a community
- How society has historically had very rigid standards for what makes great art
- Book by School of Life: What is culture for?
  - Art redeems us
  - How we find companionship
  - How we genuinely engage in it
Tangible action of how to build a strong community:
- Keeping an ear to the ground on what kind of events to put on
- Big picture thinking
- Adapting the inspiration to the medium to make it feel meaningful to attendees
- Throwing events to create experiences so witches feel heard, seen, and can learn from each other.
Who gets to throw the events and how do they happen?
How to be a community curator:
1. Set guidelines and provide inspiration
2. Nudge and teach people to adhere to culture
3. Help people navigate and learn from the community
4. See the community, listen to the community, notice what they need, provide inspiration, encourage people to be themselves and help
5. Recognize who has expertise, connect people to gaps, help these folks share their expertise, patch their holes to they will be successful helping the community.
Why has CryptoCoven been so successful?
Some of Astrea’s favorite community moments
What the process was like to get a custom witch?
Have you seen any unhealthy signals that you now monitor?
Astrea likes to “Underpromise and over-deliver”
Astrea is thinking about “Converging the physical and digital spaces”

If you liked this episode, you can find more episodes at wld.show!

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By Will Chang, Lee Chang, Andrew Hsu

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