At Home Startup

Self-discipline and passion are the hallmarks of any successful entrepreneur, and Erin Oprea definitely embodies these qualities. With her strong commitment and drive to succeed, Erin has made a name for herself as a highly sought-after fitness trainer helping numerous celebrities, including the legendary Carrie Underwood, achieve their fitness goals and transform their bodies.

Erin's journey to success is an inspiring one. She has always had a love for physical fitness and eventually chose to serve in the marine corps for nine years. After leaving the marines, she worked tirelessly to make her way back to the fitness industry. Through her hard work, determination, and zeal for life, Erin has built an incredible career as an entrepreneur, living the life she always dreamed of.

In this episode, we talk about…..

• Erin’s journey from the marines to the fitness industry.
• The power of self-discipline.
• Growing her business.
• Training celebrity clients.
• Social media and handling criticism. 
• Inside look at her book, fitness app, and clothing line.
• Her secrets to leaning down and making those abs pop!

Connect with Erin!

Website: https://erinoprea.com/ 

Instagram: https://www.instagram.com/erinoprea/?hl=en 

Facebook: https://www.facebook.com/ErinOprea/ 

Shop Erin’s Products!

Pretty Muscles App

EO Basics Clothing Line

The 4x4 Diet

Affiliates & Resources
Control Variables FREE PDF: https://brookeraybould.com/course-control-variables 

A Mom's Guide to Disney World: https://brookeraybould.com/disneyworld 
Code: DISNEYDISCOUNT
In this abbreviated + FREE Disney World Guide, you'll discover the underground playbook to help you plan the happiest vacation to the most magical place on earth. Written by moms for moms!

IG: https://www.instagram.com/brookeraybould/?hl=en
Shop my faves: https://www.shopltk.com/explore/brookeraybould
A Mom's Guide to Disney World: https://bit.ly/3svrykl

Nothing intimidates me more than accounting and taxes. But we all know they’re not really optional, especially for a business owner. If you’re anything like me, you want to do a thorough job come tax season and save a buck whenever possible. But DIYing your taxes can feel so overwhelming! I had some serious questions, and I suspected you might as well, so I’ve brought on Khalil Dabaja to enlighten us.

Khalil is the founder of CommonWealth, an advisory firm dedicated to serving entrepreneurs by offering concierge accounting and tax services exclusive to business owners across the USA. I discovered him on Instagram and was blown away by the valuable information he is sharing, so I know you’ll find our conversation incredibly helpful!

In this episode, we talk about…..

• The history of CommonWealth and his career in accounting.
• The difference between tax preparation and having a tax strategy.
• Easy steps for beginning entrepreneurs. 
• My questions about tax deductions relating to the influencer industry.
• Creative ways to reinvest your money back into your business.
• How to pay yourself as a business owner.

Connect with Khalil!

Website: https://www.thecwealth.com/ 

Instagram: https://www.instagram.com/khalilidabaja/ 

Facebook: https://www.facebook.com/TheCommonWealthGroup 

Affiliates & Resources
Control Variables FREE PDF: https://brookeraybould.com/course-control-variables 

A Mom's Guide to Disney World: https://brookeraybould.com/disneyworld 
Code: DISNEYDISCOUNT
In this abbreviated + FREE Disney World Guide, you'll discover the underground playbook to help you plan the happiest vacation to the most magical place on earth. Written by moms for moms!

IG: https://www.instagram.com/brookeraybould/?hl=en
Shop my faves: https://www.shopltk.com/explore/brookeraybould
A Mom's Guide to Disney World: https://bit.ly/3svrykl

Lori Bush is a beauty industry expert and former CEO of Rodan + Fields where she took the company from its founding stages to becoming a billionaire dollar business. Throughout her career, Lori has always had the entrepreneurial mindset of finding a problem and working to create a solution. So when breast cancer led her to Dr. Ritu Chopra, and they discovered a gap in the skincare industry, the answer was to develop Solvasa Integrative Beauty. 

In our discussion, Lori shares more about her career, the creation of Solvasa, and the many pieces of advice she’s picked up along her journey. You’ll love hearing how she’s moved through her career to finding success, but in a way that’s naturally evolved with the rest of her life. Our conversation is jampacked with encouragement for entrepreneurs at any stage, so I hope you find wisdom in her story!

In this episode, we talk about…..

• Lori’s breast cancer journey and creating Solvasa Integrative Beauty.
• Holistic habits that have impacted her healing journey.
• Meditation and habit stacking.
• Mindfulness tips for the mom who is low on time.
• How she’s found entrepreneurial success.
• Her thoughts on network marketing.

Learn more about Solvasa Beauty!

Website: https://solvasabeauty.com/ 

Instagram: https://www.instagram.com/solvasabeauty/ 

Products Mentioned

• 360° Radiance
• Golden Moment Turmeric Elixir
• Crystal Energy Wand
• DeStressance® Serum

Affiliates & Resources

Control Variables FREE PDF: https://brookeraybould.com/course-control-variables 

A Mom's Guide to Disney World: https://brookeraybould.com/disneyworld 
Code: DISNEYDISCOUNT
In this abbreviated + FREE Disney World Guide, you'll discover the underground playbook to help you plan the happiest vacation to the most magical place on earth. Written by moms for moms!

IG: https://www.instagram.com/brookeraybould/?hl=en
Shop my faves: https://www.shopltk.com/explore/brookeraybould
A Mom's Guide to Disney World: https://bit.ly/3svrykl

Today I’m going to talk about something that’s been on my mind lately as a mom. I shared on social media the other day about how to know whether or not to have more kids. The feedback I received was so helpful for me as I approach this question and I wanted to share some of those responses with you! 

Remember that my opinion and even others’ opinions are just that - opinions. And they may not be what’s best for your situation. But as I break this down more about where I am at personally, I hope it helps you think through your own thoughts and feel empowered to make the best decision for you and your family! 

In this episode, I talk about…..

• Where I’m at with the question “do we add more kids or not?”
• Feedback from followers about this topic.
• How our family has chosen to add more children in the past.
• Dualing interests, mom guilt, and logistics of adding more kids.
• Other factors and questions to consider.

Affiliates & Resources
Control Variables FREE PDF: https://brookeraybould.com/course-control-variables 

A Mom's Guide to Disney World: https://brookeraybould.com/disneyworld 
Code: DISNEYDISCOUNT
In this abbreviated + FREE Disney World Guide, you'll discover the underground playbook to help you plan the happiest vacation to the most magical place on earth. Written by moms for moms!

IG: https://www.instagram.com/brookeraybould/?hl=en
Shop my faves: https://www.shopltk.com/explore/brookeraybould
A Mom's Guide to Disney World: https://bit.ly/3svrykl

In a recent social media post, I experienced some pushback regarding toxic positivity. This concept kind of got the wheels in my head turning and I was directed toward Justin Prince, an author, motivational speaker, and entrepreneur who spoke about so much I truly related to. 

I immediately knew that he would bring amazing value and wisdom to other stay-at-home moms, so he is joining the conversation to discuss the topic of holding yourself accountable for your own life.

Justin came from a divorced home as a child without much promise, then went on to eventually create the life he always wanted and built four multi-million dollar businesses. He is passionate about helping others to seize opportunities, build better habits, and create a better future version of themselves today.

In this episode, we talk about…..

• What led Justin on his entrepreneurship journey.
• The 5x5 rule for priorities.
•  Finding confidence in the face of self-doubt.
• Toxic positivity.
• Practices for finding the future version of yourself.
• Saying “no” to the victim mentality.
• Making money online.

Connect with Justin!

Website: https://iamjustinprince.com/ 

Instagram: https://www.instagram.com/iamjustinprince/ 

Affiliates & Resources

A Mom's Guide to Disney World: https://brookeraybould.com/disneyworld 
Code: DISNEYDISCOUNT
In this abbreviated + FREE Disney World Guide, you'll discover the underground playbook to help you plan the happiest vacation to the most magical place on earth. Written by moms for moms!

IG: https://www.instagram.com/brookeraybould/?hl=en
Shop my faves: https://www.shopltk.com/explore/brookeraybould
A Mom's Guide to Disney World: https://bit.ly/3svrykl

Kristina Braly is a mom of two, a board-certified anesthesiologist and a digital content creator for 13+ years. She is also the CEO of Cloud9 Scrubs, a modern luxury performance brand, and the founder of AEMBR, a newly launched candle and home fragrance brand with products selling out in 90 seconds!

But being a multi-passionate individual, like Kristina, is no walk in the park, especially for moms. It’s easy to feel pulled in so many directions, and if we’re not careful, it’s likely that burnout will follow close behind. 

In our conversation, Kristina and I chat about what it means to be a multi-passionate entrepreneur, how to invest in the things that light you on fire, and specifically how to do that as a mom without succumbing to burnout and overwhelm. 

In this episode, we talk about…..

• Having ADHD as a multi-passionate entrepreneur. 
• How to balance multiple endeavors with regular life.
• Creating your own solutions.
• The importance of outsourcing.
• Burnout in motherhood.
• Brand first or product first?

Connect with Kristina!

Website: https://aembr.co/ 

Instagram | TikTok | Facebook | Youtube

Affiliates & Resources

A Mom's Guide to Disney World: https://brookeraybould.com/disneyworld 
Code: DISNEYDISCOUNT
In this abbreviated + FREE Disney World Guide, you'll discover the underground playbook to help you plan the happiest vacation to the most magical place on earth. Written by moms for moms!

IG: https://www.instagram.com/brookeraybould/?hl=en
Shop my faves: https://www.shopltk.com/explore/brookeraybould
A Mom's Guide to Disney World: https://bit.ly/3svrykl

Something I’ve been interested in recently is digital products because they’re such a great way for stay-at-home parents to make a passive income. Well my guests, Sue and Manny Irven, are considered the experts in getting digital products into the marketplace through Amazon Kindle Direct Publishing (KDP). They’re here to tell you all about how to get started and help you sell!

In July 2020, Sue and Manny had both gotten laid off when they decided to start their online business. Through trial and error, they realized that Amazon KDP was the best and easiest way to make a passive income online. Now they’re making up to $17K a month by self-publishing digital products, specializing in 'low-content books' like journals and notebooks.

In this episode, we talk about…..

• Getting started with Amazon KDP.
• Choosing which products to sell.
• The creative design process.
• High-content books vs low-content books.
• Using SEO in your marketing strategy.
• Profit margins for selling through Amazon KDP.

Connect with Sue and Manny!

Website: https://sueirven.com/ 

IG: https://www.instagram.com/amazonkdpqueen/ 

Tiktok: https://www.tiktok.com/@kdpwithsue 

Learn how to get started on Amazon KDP with the Amazon KDP Complete Program!

Affiliates & Resources

Canva: http://partner.canva.com/AoOERK   

A Mom's Guide to Disney World: https://brookeraybould.com/disneyworld 
Code: DISNEYDISCOUNT
In this abbreviated + FREE Disney World Guide, you'll discover the underground playbook to help you plan the happiest vacation to the most magical place on earth. Written by moms for moms!

IG: https://www.instagram.com/brookeraybould/?hl=en
Shop my faves: https://www.shopltk.com/explore/brookeraybould
A Mom's Guide to Disney World: https://bit.ly/3svrykl

My guest, Hannah Simpson, is a 19-yr old entrepreneur who turned a fun Thanksgiving break craft in 2016 into a fully-fledged business! Coco’s Beads and Co began as a way to sell bracelets to friends and family, but it unexpectedly gained serious popularity, forcing Hannah to evolve and automate in order to keep up with the demand.

Join our conversation as we dive into what it means to be a young entrepreneur, what it’s like running a business while still in college, and the importance of looking forward to the future to achieve your goals.

In this episode, we talk about…..

• The origin of Coco’s Beads and Co.
• Expanding online into influencer marketing.
• Using Shopify and LTK to sell.
• Looking to the future while owning a business.
• Holding space for creativity in motherhood.
• What’s next for Hannah.

Connect with Hannah!

Website: https://cocosbeadsandco.com/ 

Follow her on Instagram | Facebook | Tiktok | Pinterest 

Affiliates & Resources

A Mom's Guide to Disney World: https://brookeraybould.com/disneyworld 
Code: DISNEYDISCOUNT
In this abbreviated + FREE Disney World Guide, you'll discover the underground playbook to help you plan the happiest vacation to the most magical place on earth. Written by moms for moms!

IG: https://www.instagram.com/brookeraybould/?hl=en
Shop my faves: https://www.shopltk.com/explore/brookeraybould
A Mom's Guide to Disney World: https://bit.ly/3svrykl

It can be difficult to break into an existing industry, especially when you’re doing it differently! My guest is someone who decided to pursue what she loved, but with her own creative and “disruptive” spin. She wasn’t interested in choosing between her passion and her family, so she took that path that had it all! 

Kelly Stumpe is the founder and creator of The Car Mom, where she uses her extensive knowledge and resources from her career in the automotive industry to empower first-time car buyers, women, and families to make the most informed decision while car shopping.

In our conversation, Kelly shares all about how she grew The Car Mom after leaving her job in sales, the mission that fuels her, and exactly how she was able to pull it off while also being present as a mom. We also spend some extra time engaging in a bit of car talk, so if you’re interested in hearing from the expert, keep listening!

In this episode, we talk about…..

• Creating The Car Mom.
• Pursuing your passion while growing a family.
• Finding a rhythm on social media platforms. 
• Being an industry “disrupter”.
• Car Talk: the best cars for multiple-kid families.
• Electric Vehicles - yay or nay?

Connect with Kelly!

Website: https://www.thecarmomofficial.com/ 

IG: https://www.instagram.com/the_car_mom/ 

Youtube: https://www.youtube.com/thecarmom 

Podcast: The Carpool with Kelly and Lizz

Affiliates & Resources

Kelly’s Blog: Why I Chose the Ford Expedition Over the Chevy Tahoe for 3 Kids Under 4

A Mom's Guide to Disney World: https://brookeraybould.com/disneyworld 
Code: DISNEYDISCOUNT
In this abbreviated + FREE Disney World Guide, you'll discover the underground playbook to help you plan the happiest vacation to the most magical place on earth. Written by moms for moms!

IG: https://www.instagram.com/brookeraybould/?hl=en
Shop my faves: https://www.shopltk.com/explore/brookeraybould
A Mom's Guide to Disney World: https://bit.ly/3svrykl

I’m anxious to share my thoughts on a reel I recently posted that was met with some controversy about why I don’t relate to women who complain about motherhood. Which got me thinking about how relatable content isn’t always good for us!

As moms, we often find ourselves mindlessly scrolling through social media or filling our minds with videos that don’t really challenge us to grow as human beings. In the name of relatability, moms take to the internet to commiserate about the real challenges and hardships they’re facing, but without any constructive goal in mind. The result? A severe increase in mental depression, anxiety, and unhealthy habits, which are not helping us in motherhood. 

In this episode, I talk about…..

• A time in my life when I realized I had given in to negativity.
• Why media can be so toxic.
• The dangers of relatable content.
• The Media Pyramid.
• Toxic positivity and unrelenting negativity.
• My solutions for being more intentional with what I put out into the world.

Affiliates & Resources

Mentioned Instagram Reel: Why I Don’t Relate to Women Who Regularly Complain About Motherhood On the Internet

Article by Faris “You Are The Media You Eat”

Article by Larson “Why Do We Obsess Over What’s ‘Relatable’?”

Listen to the Control Variables Episode!

Control Variables FREE PDF: https://brookeraybould.com/course-control-variables 

A Mom's Guide to Disney World: https://brookeraybould.com/disneyworld 
Code: DISNEYDISCOUNT
In this abbreviated + FREE Disney World Guide, you'll discover the underground playbook to help you plan the happiest vacation to the most magical place on earth. Written by moms for moms!

IG: https://www.instagram.com/brookeraybould/?hl=en
Shop my faves: https://www.shopltk.com/explore/brookeraybould
A Mom's Guide to Disney World: https://bit.ly/3svrykl