Earlier this year, PepsiCo received World’s Most Ethical Companies honors for an astonishing 18th time in a row—something only a handful of other companies have achieved. The secret of Pepsi’s success here is no secret at all, though. As Craig Pedersen, Director, Global Compliance & Ethics Program, PepsiCo, explains, it comes from a substantial and sustained campaign with support from across the enterprise at all levels, all feeding into a robust culture that puts ethics and integrity first.