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Yesterday I was kicking it on the beach when I saw a revelation in business philosophy!
There may be no greater challenge for early stage entrepreneurs than lead generation. Make it a little easier for yourself and put up some nets.
This may go down as the greatest lesson you could possibly learn in the entire 365 day journey of this podcast.
I'm starting to see this 75-Hard challenge gain some popularity. It is a fairly appealing concept but I'd like to share a layer to it that you may not have noticed.
I've seen a lot of businesses race to sell their business or a piece of it and I think that's a fool's errand.
Most fitness entrepreneurs build their business randomly. If there is anything that shouldn't be random it is your structure and your pricing. Don't spend 100 grand trying to learn this like I did. Just listen to this.
Please listen to this if you're a fitness entrepreneur. If this doesn't change the way you think about business, you should stop being an entrepreneur.
It's INSANELY easy to get overwhelmed by all of the little things that go into a business but at its core, it's just problem solving. Marketing, at its core, is just proving to people that you can solve the problem. I think there is a whole heck of a lot of value in keeping it that simple and never losing site of what you're really doing.
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