<p>Eric Franchi and Joe Zappa talk about the the formula for generating more attention, where we are in the adtech hype cycle, the time Joe got denied a $650/month raise, and weeks where decades happen.</p>

Eric Franchi and Joe Zappa talk about the the formula for generating more attention, where we are in the adtech hype cycle, the time Joe got denied a $650/month raise, and weeks where decades happen.

Attention, Adtech Hype, and Getting Denied a Raise with Eric and Joe

Open Market is a podcast about building companies in the advertising space. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa will dive deep into the stories of successful companies and growth strategies to help listeners understand how to replicate that success. For example, how did Eric build Undertone to a $180M exit? How would you reverse-engineer a $10M adtech exit? Why do you need a chief audience officer? Entrepreneurs, execs, and GTM professionals in advertising should walk away from each week’s episode with new ideas on how to build their companies.

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Attention, Adtech Hype, and Getting Denied a Raise with Eric and Joe

Attention, Adtech Hype, and Getting Denied a Raise with Eric and Joe

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