<p>Eric Franchi and Joe Zappa talk about the the formula for generating more attention, where we are in the adtech hype cycle, the time Joe got denied a $650/month raise, and weeks where decades happen.</p>

Eric Franchi and Joe Zappa talk about the the formula for generating more attention, where we are in the adtech hype cycle, the time Joe got denied a $650/month raise, and weeks where decades happen.

Attention, Adtech Hype, and Getting Denied a Raise with Eric and Joe

Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.

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Attention, Adtech Hype, and Getting Denied a Raise with Eric and Joe

Attention, Adtech Hype, and Getting Denied a Raise with Eric and Joe

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