Attributed - A podcast by Dreamdata

In a market where cost-cutting is the norm, marketers are being asked to do more with less.

But what if you could achieve an 89% increase in your marketing ROI without a single additional dollar of ad spend?

Join us for a session with Dev Basu, CEO of Powered by Search, where he’ll explain the 3x10 Framework - a proven system for producing outsized returns by making small, strategic gains.

What you'll learn:

- The practical, low-cost strategies to boost your demo volume, increase your average contract value (ACV), and lower your cost per acquisition (CPA).

- How a 10% improvement in demos, ACV, and CPA can lead to an 89% increase in ROI.

- The success of B2B SaaS clients who grew significantly with low investment.

- Real-world examples from B2B SaaS companies that drove growth using the 3x10 Framework.

Whether you're a marketing leader, a growth marketer, or an entrepreneur, this live will equip you with the practical knowledge to deliver eye-popping results even in a down market.

Follow Dev Basu on LinkedIn: https://www.linkedin.com/in/devbasu/

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Let's be real: B2B content can feel like a hamster wheel. You create, you publish, you hope for the best... and crickets.

But what if you could learn what it takes to turn content into customers?

We're hosting a session with Devin Reed, the content mastermind behind the growth at billion-dollar companies like Gong and Clari. He’s ready to share the blueprint he used to build their content engines.

This session is focused on the strategic content framework required to connect your efforts to business results.

Here’s a peek at what Devin will cover:

- Why creating less content can actually get you more results.

- How to build content that scales your brand, instead of just feeding the SEO machine.

- The exact principles Devin used to scale content at hyper-growth companies.

- Actionable advice for SaaS founders and marketers.

Follow Devin Reed on LinkedIn: https://www.linkedin.com/in/devinreed/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

The modern marketing team has moved far beyond simple campaign execution. In this essential episode, we sit down with Audrey Harze, CMO at Marketing Ops Community, to explore the evolving, critical role of Marketing Operations (Ops) and its profound impact on driving sustainable business results.

With over 15 years dedicated to building high-impact MarTech ecosystems, Audrey introduces her powerful framework: "Operational Intelligence." This mindset is the essential connector that bridges disparate technology, complex data streams, and tangible C-suite outcomes.

In this episode, you will discover:

• The Paradigm Shift: Why Marketing Operations has historically been undervalued, and how top-performing businesses are now placing it at the heart of their growth strategy.
• Decoding Operational Intelligence: A practical breakdown of how this mindset helps teams unify tech stacks and data to deliver measurable, predictable business results.
• C-Suite Communication: Smart, strategic ways to frame and articulate the immense value of Ops, ensuring key decision-makers fully understand and invest in its potential.

Follow Audrey Harze on LinkedIn: https://www.linkedin.com/in/aharze/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Are you tired of the "brand versus performance" debate? We are too.

Some marketers claim brand is all that matters, while others argue that performance marketing is the only thing that drives results. But what if the most successful B2B companies have mastered both?

Join us for a conversation with Brandon Rhoten, CMO at GroundTruth, as we talk about the need for an effective full-funnel marketing strategy. GroundTruth sees thousands of media plans a month, giving Brandon a unique perspective on what actually works.

In this session, you'll learn:

- Why the most sustainable companies don't choose between brand and performance, but instead make them work together.

- The strategies for getting attention and differentiating your brand.

- How to effectively convert that attention into sales.

This conversation will challenge conventional thinking and give you tips you can use to build a more resilient marketing engine.

Follow Brandon Rhoten on LinkedIn: https://www.linkedin.com/in/brandonrhoten/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Are you tired of generic signals and missed opportunities? We’re hosting a customer panel where we’ll show you exactly how to identify and act on the behaviours that truly drive pipeline and revenue.

Join our host, Steffen Hedebrandt(CMO & Co-founder @ Dreamdata) and three B2B marketing leaders & top Dreamdata customers.

They’ll be sharing their first-hand experience on how to incorporate Dreamdata Signals into your go-to-market strategy.

Speakers:

Austin Sandmeyer 🔥🎁 , Director of Growth & GTM Engineering Strategy at Sendoso

Tony Kelly, Principal Marketer at Octopus Deploy

Mathilde Dechansiaud, Lead Manager Demand Generation at Oyster

What you’ll learn in this session:

- Activate Signals with precise audiences: Discover how to create highly targeted ad campaigns by syncing high-value buying signals to all major ad platforms.

- Never miss a signal to activate a ready buyer: Hear how our panelists use Dreamdata notifications to push intent data to their sales teams, ensuring they strike while the iron is hot.

- Customize your engagement score: Understand how to tailor your engagement score and use AI-identified Signals to pinpoint the exact behaviors that correlate with pipeline and revenue for your business.

Don’t leave accounts on your doorstep. Activate them now with Signals!

Follow Mathilde Dechansiaud on LinkedIn: https://www.linkedin.com/in/mathilde-d-03410145/

Follow Tony Kelly on LinkedIn: https://www.linkedin.com/in/kellytony/

Follow Austin Sandmeyer on LinkedIn: https://www.linkedin.com/in/austinsandmeyer/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Feeling like the old B2B marketing rules no longer apply?

You're not alone. The buyer's journey is evolving fast, and social media is at the heart of it.

Tune in for a chat with Irina Novoselsky, CEO of Hootsuite, a leading voice in SaaS and digital strategy, alongside Laura Erdem, Sales Leader at Dreamdata. Irina will dive into how Gen Z's expectations are reshaping B2B and share practical strategies to help you build genuine trust and boost your visibility where it counts.

What You'll Learn:

- Understand how Gen Z is changing the B2B buying journey.

- Strategies to build trust and credibility in a social-first environment.

- Actionable tactics to increase your brand's visibility on social channels.

- How to leverage social listening for B2B insights.

- Tips for creating engaging content that resonates with modern buyers.

Follow Irina Novoselsky on LinkedIn: https://www.linkedin.com/in/irina-novoselsky/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Let's be honest, it's getting harder to be heard, so how can B2B marketers connect with buyers anymore?

If you're asking yourself this question, come hang out with us for session featuring the one and only 💥 Katie Martell. Katie is an "unapologetic marketing truth-teller" who isn't afraid to say what we're all thinking.

We'll be getting real about the trust crisis in B2B marketing and how AI is shaking things up. Katie will share her advice on how to build real relationships and earn credibility when your audience is more skeptical than ever.

Here’s what we’ll get into:

- Why is earning trust so hard right now (and how is AI helping or hurting)?

- How can you use AI for good without sounding like a robot?

- What simple, actionable steps can you take to become a trusted voice?

- How do you move beyond "content" and create real connections?

- What does the future of marketing look like when human connection is the ultimate advantage?

Follow Katie Martell on LinkedIn: https://www.linkedin.com/in/katiemartell/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Forget the best practices. Here are 11 real-world truths about scaling adtech today.

Join us for a session with Philip Mahler 🔥 Mahler, CMO at Eskimi, as he condenses three years of hard work in adtech into one practical session. Philip will share triumphs and tribulations, and challenge the conventional wisdom of today; from the surprising power of WhatsApp in closing deals, to the deeply important role of creative in building credibility in low-trust markets.

What You'll Learn:

- Why Local Insights Often Trump Global Benchmarks in Adtech.

- How creative is a core distribution strategy, not just an afterthought.

- The surprising power of simplicity in scaling faster than sophistication.

- Why apathy, not competitors, is often your biggest hurdle in the market.

Whether you're an adtech veteran or just starting, this session promises actionable takeaways and a candid look at what it truly takes to succeed in this fast-paced industry. 

Follow Philip Mahler on LinkedIn: https://www.linkedin.com/in/philipmahler/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join us for a conversation with Monica Dinu, VP Growth & Marketing at Alasco.

In just one year, Monica spearheaded a monumental shift in Alasco's go-to-market strategy, transforming their go-to-market strategy from an outbound approach to predominantly inbound. The result? 70% of Alasco's closed-won revenue now comes from inbound channels.

You'll gain firsthand knowledge of:

- How Alasco meticulously transitioned its go-to-market strategy from SDR-led to a highly effective inbound engine.

- Insights into their journey of adding a sophisticated Enterprise layer on top of their inbound success.

- How Alasco effectively serves two distinct ICPs in real estate: construction developers and asset managers.

- A deep dive into how Alasco rebuilt its ABM operations, including enrichment, signals, and campaigns, highlighting the pivotal role Dreamdata played.

Follow Monica Dinu on LinkedIn: https://www.linkedin.com/in/monicadinu/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join us for another episode of Attributed. We’ll be talking about the ever-evolving role that B2B creators play in driving revenue.

LinkedIn was not built for creators in the first place, but now a lot of people have a voice on this platform that people enjoy listening to!

During this conversation, we will meet with David Walsh, co-founder of Limelight and a prominent LinkedIn Insights & Analytics Leader, who will share his perspective on how B2B creators are shaping the future of thought leadership and how they’re directly contributing to revenue. He'll break down why an authentic, multi-touch strategy is a powerful tool for building trust.

But that's not all! David will be bringing a special guest from a leading B2B organization, Justin Levy, Director of Content & Social Media at ZoomInfo, to share real-world examples of how they are successfully integrating creators into their marketing playbook.

Follow David Walsh on LinkedIn: https://www.linkedin.com/in/dw1232/

Follow Justin Levy on LinkedIn: https://www.linkedin.com/in/justinlevy/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io