Attributed - A podcast by Dreamdata

On this special episode of Attributed, we're sharing a conversation featuring our very own CMO and co-founder, Steffen Hedebrandt, from his guest appearance on Cognism's podcast, Marketing Dilemmas, hosted by Liam Bartholomew. 

Steffen and Liam tackle a B2B marketing challenge: how to bridge the gap between awareness and sales readiness. They talk about where to focus your marketing efforts in the funnel and how to transform passive awareness into high-intent engagement. 

Follow Liam Bartholomew on LinkedIn: https://www.linkedin.com/in/liam-bartholomew-90004b83/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Follow Marketing Dilemmas Podcast here: https://podcasts.apple.com/dk/podcast/marketing-dilemmas/id1676590481

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Tired of the same old B2B outreach tactics? Want to break through the noise and accelerate your deals in a way that feels human and impactful?

Join us for a conversation with Laura Erdem from Dreamdata and gifting expert Kacie Jenkins, SVP of Marketing at Sendoso.

With her expertise in driving growth and building customer-centric strategies, Kacie will join Laura to reveal how B2B marketing and sales teams can strategically use gifting platforms to move beyond transactional interactions and truly connect with prospects and customers.

They'll cover how strategic gifting can help you:

- Open new doors with hard-to-reach prospects by creating memorable, personalized touchpoints.

- Re-engage stalled conversations and push opportunities forward with thoughtful gestures that demonstrate you understand their needs.

- Build stronger, more authentic relationships that drive loyalty, expansion, and ultimately, revenue – moving away from impersonal marketing.

If you're a B2B marketer who believes in the power of personalized engagement and is looking for actionable ways to boost pipeline and close deals faster in a non-transactional way, this is one event you won't want to miss.

Get ready to transform your B2B approach with the strategic power of gifting!

Follow Kacie Jenkins on LinkedIn: https://www.linkedin.com/in/kaciejenkins/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join us for a session with Canberk Beker, Founder at ROASted, and Laura Erdem, Sales Leader at Dreamdata. They’re tackling the big question of the moment: how can you use LinkedIn Ads actually to grow your B2B sales and pipeline?

Canberk explains why chasing direct conversions isn’t enough. He explains how smart LinkedIn Ads can directly help sales, how engagement metrics and modern tools can help you reach the right accounts with the right content, and why marketing is essential for sales success.

What you'll learn:

- How you can use LinkedIn Ads to support sales actively.

- How you can turn engagement data into sales opportunities.

- The role of marketing as a direct contributor to revenue generation.

Follow Canberk Beker on LinkedIn: https://www.linkedin.com/in/canberkbeker/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Most B2B website visitors aren't ready to talk to sales, but they might want to experience your product.

Tune into this practical session with Natalie Marcotullio, Head of Growth & Product Marketing at Navattic, where we'll uncover how to really make interactive demos work in B2B.

Drawing on key data and insights from the State of the Interactive Product Demo 2025 report, Natalie will share actionable strategies and best practices to help you maximize the impact of your interactive demos.

We will discuss:

- Proven use cases across the B2B buyer journey that are driving real results for companies today.

- Why ungated demos often outperform gated ones, with data showing higher engagement for ungated experiences.

- Strategies for leveraging demo centers and tailored demos to speak directly to different personas and use cases.

- Best practices for crafting engaging demos, including optimal length and content based on top-performing examples.

- Crucially, how to connect interactive demo engagement data to actual revenue outcomes, giving you the insights needed to prove ROI.

If you're a B2B marketing professional focused on driving pipeline, improving conversion rates, and enhancing the digital buyer experience, this session is for you.

Natalie's expertise from the front lines of B2B growth and her insights from Navattic's extensive data will provide you with tangible takeaways you can put into action right away.

Ready to make your interactive demos really work?

Follow Natalie Marcotullio on LinkedIn: https://www.linkedin.com/in/natalie-marcotullio/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this special PRODcast edition, we pull back the curtain on one of Dreamdata’s most impactful product updates yet: our own IP-to-company resolution engine.

Built in-house to solve the gaps left by traditional intent providers, this proprietary tech already delivers match rates of up to 80% and helps customers identify up to 15x more companies than before.

In this episode, we cover:

• Why we built our own IP resolution engine, and what makes it different
• How it works behind the scenes using public registries, WHOIS data, and our own analytics infrastructure
• What this means for attribution, pipeline visibility, and account-based activation
• How it enhances (not replaces) your existing intent data tech stack (6sense, Clearbit, etc.)

  
  

If you care about tracking anonymous traffic, improving attribution, and unlocking more revenue from your website, this PRODcast is for you.

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

The B2B marketing landscape is constantly evolving, and so is Account-Based Marketing. What were best practices last year might not be the most effective approaches in 2025.

Join this timely panel conversation diving into the state of ABM right now.

Moderated by Steffen Hedebrandt, CMO & Cofounder of Dreamdata, this is your chance to hear directly from B2B leaders about the strategies and tactics that are actually driving results in 2025, and just as importantly, what approaches are falling flat.

The panel features:

Katrine Rasmussen: Chief Marketing Officer at Pixelz Inc

Calvin Field: Head of Marketing (Interim) at hyperexponential

Tim Hughes: Demand Generation Lead at Cognism

Designed specifically for B2B marketers, this session will cut through the hype and provide actionable insights based on real-world experience from these practitioners. The discussion explores:

- Current, effective ABM strategies for identifying and engaging high-value accounts in 2025.

- Lessons learned from ABM initiatives – what didn't work and why.

- Practical tips for aligning sales and marketing in the current environment.

- Navigating the latest in ABM technology and data.

- Measuring tangible ABM success in today's B2B landscape.

If you're a B2B marketer looking for a no-nonsense look at what's driving ABM success (and what's not) in 2025, this live panel is a must-attend.

Follow Katrine Rasmussen on LinkedIn: https://www.linkedin.com/in/katrinerasmussen/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Follow Calvien Field on LinkedIn: https://www.linkedin.com/in/calvin-field/

Follow Tim Hughes on LinkedIn: https://www.linkedin.com/in/tim-hughes-0bb877110/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

"If a tree falls in the woods but no one sees it. Did the tree even fall?"

This infamous quote has never been more true for B2B Content.

It's not enough today to do great content. Content needs to be marketed. Content must be distributed to actually be of value.

That is why we are hosting a sharp talk with Ross Simmonds, CEO of Foundation. Ross is a B2B content marketing mastermind and the creator of the Content Growth Framework.

This session will cut straight to the core: DISTRIBUTION.

It is the power needed to get your B2B content in front of the right eyes.

Tune in to get concrete insights on:

- Putting the Content Growth Framework into action for your B2B goals.

- How to spread your content effectively across channels like LinkedIn, Reddit, and within relevant communities.

- Using AI and new technology to boost your distribution game.

- The essential link between strong distribution and getting good B2B results.

- Direct, usable strategies from a leader who builds growth for ambitious companies.

This is for B2B marketers who are serious about getting their content seen and making it count.

Follow Ross Simmonds on LinkedIn: https://www.linkedin.com/in/rosssimmonds/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In this episode of Attributed, host Lee Moskowitz (from the Lee2B podcast) sits down with Dreamdata's own Laura Erdem, a sales leader who has mastered the art of social selling. Having transitioned from Copenhagen to New York to spearhead Dreamdata's U.S. expansion, Laura shares her proven strategies for transforming LinkedIn into a powerful demand generation engine.

Discover how Laura leverages smart content, intentional engagement, and strategic timing to cultivate connections and convert them into valuable customers. This insightful conversation also delves into the nuances of building an authentic online presence, navigating "cringe" content, and the unique experience of scaling a business in NYC. 

Follow Lee Moskowitz on LinkedIn: https://www.linkedin.com/in/leemoskowitz/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Follow Lee2B Podcast here: https://podcasts.apple.com/us/podcast/lee2b/id1707919556

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Stop playing defense and start playing offense.

Join Dreamdata's CMO, Steffen Hedebrandt, for a session with positioning powerhouse and best-selling author April Dunford, known for “Obviously Awesome” and “The Sales Pitch”.

In this session, we’ll dive into April’s unique approach to B2B Positioning Jujitsu – a strategic twist on traditional positioning designed for competitive markets. It’s not just about standing out — it’s about smartly reframing your competitors in the minds of customers and using their perceived strengths to sharpen your own edge.

Discover how to:

- Master the core principles of Positioning Jujitsu to differentiate your offerings.

- Apply this distinct approach to navigate complex B2B buying journeys.

- Use data-driven insights to fine-tune your strategy and win deals.

- Counter competitor advantages by understanding dynamics like market leader vs. challenger, platform vs. best-of-breed, and price-based positioning.

- Avoid common pitfalls that undermine your efforts, even with good positioning.

Follow April Dunford on LinkedIn: https://www.linkedin.com/in/aprildunford/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join Ted McKenna, co-author of "The JOLT Effect," in a live interview hosted by Steffen Hedebrandt, CMO and Co-founder of Dreamdata, as they explore groundbreaking insights into overcoming B2B customer indecision.

Based on an unprecedented study of 2.5 million sales conversations, this session will reveal the critical role marketers play in addressing the "fear of failure" that stalls deals and how to turn "I need to think about it" into closed wins.

Key Learnings for B2B Marketers:

- The JOLT Effect: Leverage findings from 2.5 million sales conversations to decode B2B buyer behavior.

- The "Fear of Failure" Factor: Understand its crucial role in customer indecision and how to address it effectively in your marketing.

- Sales & Marketing Alignment: Strategies to seamlessly align marketing messages with sales conversations, backed by robust data.

- Enhanced Customer Journeys: Apply the JOLT effect to improve the marketing portion of the customer journey.

- Compelling Content Creation: Practical methods to craft content that alleviates customer anxieties and accelerates deal closure.

- Actionable Marketing Strategies: Translate "The JOLT Effect" into immediate, impactful marketing campaigns.

Unlock the secrets to moving buyers from "I need to think about it" to "Yes!" using proven strategies from "The JOLT Effect."

Don't miss this opportunity to gain a competitive edge in the B2B marketplace.

Follow Ted McKenna on LinkedIn: https://www.linkedin.com/in/ted-mckenna/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io