Attributed - A podcast by Dreamdata

Let's be honest, there’s a lot of confusion surrounding brand awareness in B2B marketing.

If you're tired of the confusion, this one's for you.

Join Liam Moroney, CEO of Storybook, and our own Steffen Hedebrandt for a straight-talking session to finally set the record straight. They'll cut through the jargon to show you how a strong brand does more than just get your name out there.

This is your chance to stop "reverse-engineering" results and start building a brand that leads your category and wins over buyers long before they're ready to purchase.

You'll walk away knowing:

- The truth about what brand awareness is (and what it isn't).

- How to build a powerful case for a brand's direct impact on sales and growth.

- The danger of ignoring brand health in favor of easy-to-track metrics.

- Practical ways to measure what often feels immeasurable.

- The exact arguments you need to win investment for long-term brand plays.

- How to finally bridge the gap between your brand and performance marketing efforts.

Follow Liam Moroney on LinkedIn: https://www.linkedin.com/in/liammoroney/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

How do you get positioning right for the stage your startup is at?

Positioning is one of the most powerful—and misunderstood—growth levers for B2B startups. Get it right and you'll create a clear path to market traction, faster sales cycles, and investor confidence. Get it wrong, and you’ll struggle with long sales cycles, confused prospects, and messaging that fails to land.

In this conversation, we'll be sitting down with Robert Kaminski, positioning expert and co-founder of FletchPMM, to break down:

- Why most founders resist making clear positioning decisions—and how to fix it

- How to evolve your positioning as your startup moves from Seed to Series B+

- How to avoid the "vision trap"—where early traction fools you into bad positioning

- When and how to reposition as you scale and expand your market

- Why strong positioning can make or break your sales and GTM execution

Whether you're an early-stage founder trying to find your market fit or a scaling B2B startup refining your message, this session is packed with practical insights you can apply immediately.

Follow Robert Kaminski on LinkedIn: https://www.linkedin.com/in/heyrobk/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join us for a session with Megan Bowen, CEO of Refine Labs, as she breaks down the “Brand. Demand. Expand.” framework, a proven approach to scaling B2B revenue in today’s market.

Discover how leading companies are shifting away from outdated lead-gen tactics and embracing strategies that align with how buyers actually buy.

You’ll learn:

- Why traditional lead-gen is broken and what’s replacing it

- How successful B2B teams are creating real demand (not just capturing it)

- How brand and demand work together to drive pipeline efficiency

- What does “expand” mean in the context of the growth stage and enterprise orgs

- Real examples of what’s working right now from Refine Labs clients

FollowMegan Bowen on LinkedIn: https://www.linkedin.com/in/meganwhitebowen/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

We are joined by Alice de Courcy, CMO of Cognism, as she shares how using OKRs (Objectives and Key Results) can transform your marketing strategy.

As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, and achieve measurable results.

Discover how to:

- Set impactful, results-focused OKRs

- Align marketing OKRs with sales and product teams

- Overcome common OKR challenges in marketing

Follow Alice de Courcy on LinkedIn: https://www.linkedin.com/in/alice-de-courcy-5205516a/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

While creating compelling content is important, it's equally vital to ensure that it reaches your intended audience effectively.

Join us as we dive into the world of content distribution and discover how to amplify the impact of your content marketing efforts. In this episode, we're thrilled to have Ross Simmonds, CEO of Foundation Marketing, as our guest expert. Ross will share his wealth of knowledge on content distribution strategies that can supercharge your marketing efforts.

Learn about the key components of a successful content distribution plan and gain insights tailored to your business. Ross will also unveil the Content Distribution Checklist, featuring proven techniques that drive tangible results. Tune in to take your content marketing game to the next level!

Follow Ross Simmonds on LinkedIn: https://www.linkedin.com/in/rosssimmonds/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Metrics are the guardrails for marketing teams. They help marketing teams stay on the right track and get to their objective.

The challenge, however, lies in discerning which metrics are the most relevant to your business and enable you to grow as efficiently as possible.

Bill Macaitis Marketing Advisor and a former CMO and CRO of industry giants like Slack, Zendesk, and Salesforce, will share strategies and best practices for harnessing the power of marketing metrics.

Key topics of discussion will include:

- Measuring marketing ROI

- Tracking KPIs that matter

- Metrics for cross-functional collaboration

- And much more

Follow Bill Macaitis on LinkedIn: https://www.linkedin.com/in/bmacaitis/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Marketing, art or science?

Renowned marketing scientist and best-selling author Byron Sharp joined us for this episode of Attributed to examine the “Scientific Laws of Marketing”.

Byron will explore the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are key to effective marketing.

Professor Byron will share insights from his influential book “How Brands Grow: What Marketers Don't Know.” as well as draw on his evidence-based research into all things marketing.

Follow Byron Sharp on LinkedIn: https://www.linkedin.com/in/professorbyronsharp/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

A big topic out here: LinkedIn presence for business growth.

There are some basic tactics that you should be thinking about when planning your company's growth through LinkedIn social presence through your employees.

Richard is the person we look up to for best practices on LinkedIn.

This Session is going to be packed with information you’ll want to write down!

Some of the topics we’ll cover:

- Algorithm Insights

- How to create a winning content strategy?: Discover essential elements for crafting engaging and valuable content.

- How to convert LinkedIn engagement to business?

There are just a few people out there who can call themselves LinkedIn Social Selling Gurus. Richard is one of them even though he does not say it out loud.

Follow Richard van der Blom on LinkedIn: https://www.linkedin.com/in/richardvanderblom/

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Ever felt like your attribution models were lying to you? 

In this episode of Attributed, originally a webinar hosted by Brendan Hufford, Founder at Growth Sprints, we dive deep into the often-misleading world of B2B marketing attribution. 

Brendan is joined by Steffen Hedebrandt, CMO and Co-founder at Dreamdata, to unpack the real story behind Sendoso's marketing success. 

You'll discover:

• Why traditional dashboards almost led them to cut their best-performing channel
• The "invisible" channels driving record revenue
• How clean data and a fresh perspective changed Sendoso’s entire GTM strategy

If you're tired of chasing "credit" and want to truly understand your pipeline, this episode is a must-listen.

Follow Brendan Hufford  on LinkedIn: https://www.linkedin.com/in/brendanhufford/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Tune into this special episode of Attributed, taken from The Founder-Led Marketing Show with host Finn Thormeier, featuring our very own Steffen Hedebrandt, co-founder and CMO of Dreamdata.

Steffen unpacks the secrets behind Dreamdata's consistent and impactful employee advocacy strategy on LinkedIn. 

Discover how they transformed 300,000 impressions into a repeatable, operationalized social selling system without making it "corporate”. 

You’ll learn about what it really takes to scale LinkedIn content into an always-on revenue channel. This is a must-listen for anyone looking to build a strong employee advocacy program.

Follow Finn Thormeier on LinkedIn: https://www.linkedin.com/in/finnthormeier/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Follow The Founder-Led Marketing Show Podcast here: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io