Audience Growth Podcast

On this weeks Episode Niki chats to Ayo Abbas, a built environment marketing consultant, working on strategy and content for architects, engineers and contractors. The discuss the best ways to sell to corporates along the way discussing marketing techniques which will work for any business or entrepreneurs looking to raise their profile.

For more on Ayo check www.abbasmarketing.com & www.instagram.com/ayoabbas

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

In today's episode Niki talks about getting organised with three simple tips on how to streamline your processes, team and calendar so you can stay in control.

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

Today’s episode is for anyone who has been thinking about starting a membership. Or maybe you’ve started a membership and want to grow it - maybe you’ve even started a membership in the past but not managed to get enough people to join - if that sounds familiar, it’s completely normal so don’t feel bad about it. BUT on today’s episode I’m going to share some of the experiences we’ve had (my husband and business partner John and I) starting memberships within our business and for other business owners.

The links I refer to during this episode are listed below:

The Beginner's Guide To Live Launching: https://nikihutchison.thrivecart.com/the-beginners-guide-to-live-launching/

Content Collective: https://nikihutchison.thrivecart.com/the-content-collective/

The Charge: www.nikihutchison.com/the-charge

Membervault: https://membervault.co/

Circle: https://circle.so/

Mighty Networks: https://www.mightynetworks.com/?via=niki (affiliate link)

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

On today’s episode I’m chatting to Laura Maginess, who is the brains and the energy behind Glasgow-based business and community Glasglow Girls Club - Laura basically puts the glow into Glasgow for thousands and thousands of women and is a huge supporter of women in business specifically via her business membership The Glow Club. I know this personally, having had my work championed by Laura and been invited to speak to her business club members many times, both online and in-person post-pandemic.

We discuss everything from how to engage members, to post approval on or off, to how to leverage a free group to build a business.⁣⁣

So if you're curious about what it takes to stay ahead in the Facebook group game or whether you should even growing a group these days then this episode is for you.

If you’ve never met Laura then go and look her up while you’re listening, her brand is eye catching and her content and community is great fun to be a part of.

www.glasglowgirlsclub.com

https://www.glasglowgirlsclub.com/members/account/membership-checkout/?level=2

www.instagram.com/glasglowgirlsclub

www.instagram.com/ggcbusiness

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

Perhaps you've decide you don't have time for TikTok? Or perhaps you're creating content on there, but it's looking rather similar to the content you're creating for other channels - or it's simply not attracting any attention?

In this episode with social media strategist Jessica Audsley, of We Have Agency (@we.have.agency on TikTok and Instagram) we discover why TikTok isn't just for Gen Z and how you can approach using it for your small business - including how to effectively repurpose your content on multiple platforms with better results.

Jess is based in Sweden where she is a Google Digital Expert as well as an agency owner who is passionate about demystifying social media for business owners. I hope you enjoy today's episode and do check in and let me know whether you'll be adding TikTok into your marketing mix, or if you've picked up tips to improve your results on this hugely evolving and growing channel.

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

Looking to join us at Adventures In Marketing in 2024? Super early bird tickets are available until Monday 13th February via www.adventuresinmarketing.uk

On today's episode Niki talks about the different ways that you can celebrate your business milestones whilst making them interesting and engaging for your audience.

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

On today's episode of the Audience Growth Podcast, Niki is sharing her experiences creating multiple revenue streams in both of her businesses.

Having multiple revenue streams is something that can and will save your business should something happen that wipes out sales in one area of your business ... hello global pandemic ... so it's important to think about what you can do to protect your business and ensure you have regular income coming into the business from a variety of sources. Niki is sharing some stories and examples from both of her businesses, her previous kids hip hop dance company and the marketing business that she and her husband John run today.

It's also your last chance to grab your Adventures In Marketing tickets on February 9th in Edinburgh, hit pause and go and check out www.adventuresinmarketing.uk where you’ll find the full line-up and event details.

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

On episode 54 of the Audience Growth Podcast, Niki is interviewing voice actor, podcast producer and host, speaker, mentor and presenter Ant McGinlay. They first met at a marketing event down south, then Niki heard him speak at a podcast event in Edinburgh and he will be speaking at Adventures In Marketing in Edinburgh on 9th February 2023.

If you haven’t heard about Adventures In Marketing, hit pause and go and check out www.adventuresinmarketing.uk where you’ll find the full line-up and event details. The ticket price goes up next week, so grab yours before that happens!

Ant has lots of interesting podcast facts, why you might want to start one, how to grow yours and how to get celebrity guests to agree to an interview.

Ant mainly hangs out on Twitter, you'll find him here: https://twitter.com/antmcginley

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

On today's Episode Niki is talking to deaf advocate Ahmed Khalifa, a digital marketing strategist and creator of https://hearmeoutcc.com/, a place where hearing people can learn how to connect and engage with deaf people better. Ahmed is on a quest to help make the world more deaf aware and to better help bridge the gap between the hearing and deaf worlds. They also cover all sorts of marketing strategy and discuss social media. Ahmed is also appearing at www.adventuresinmarketing.uk in Edinburgh on February 9th.

For more info on Ahmed check:

https://www.linkedin.com/in/iamahmedkhalifa,

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

On today's episode Niki is talking to writer, podcaster, artist and speaker Natalie Lue who is speaking at Adventures in Marketing in February. Natalie has written for her website Baggage Reclaim for 17 years, helping people pleasers, perfectionists and overthinkers to break the unhealthy patterns behind their habits so that they can have better relationships, better sense of self and better work experiences.

For more on Adventures in Marketing check www.adventuresinmarketing.uk

Find Natalie on https://www.baggagereclaim.co.uk/ and https://www.instagram.com/natlue/

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.