Audience Growth Podcast

On today's episode Niki talks to ActiveCampaign trainer Kay Peacey about all things email marketing and why it needs to be part of your marketing mix.

Kay will be delivering a session at Adventures In Marketing in Edinburgh in February and if you act fast, there are some Tier 2 tickets available, still at an early bird price, at www.adventuresinmarketing.uk

You can also find out more about Kay at www.slickbusiness.co and if you're interested in using ActiveCampaign (which comes highly recommended by both Kay and me!) then please use my affiliate link to sign up here.

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

On today's episode Niki talks to Business Coach Viv Guy about how to successfully market your business without using social media - the dream, right?!

You can find out more about Viv at www.vivguy.com and listen to her podcast, Marketing Without Social Media, in all the usual places. Viv also has a quiz where you can identify your marketing superpower, you'll find that at https://vivguy.com/superpower

Viv will be delivering a session at Adventures In Marketing in Edinburgh in February and if you act fast, there are some Tier 2 tickets available, still at an early bird price, at www.adventuresinmarketing.uk

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

On today’s episode I’m delighted to welcome Laurie Macpherson. Laurie is a Career Wing Woman, helping smart women over 40 to get jobs they love. As she’s grown her business, LinkedIn has become a huge part of it and Laurie has become a LI expert in her own right. Also joining me is Abi Sea who is co-hosting Adventures In Marketing on 9th February in Edinburgh with me.

Early bird tickets for Adventures In Marketing are available now so grab yours quick if you haven’t already and Abi & I will see you there!

www.adventuresinmarketing.uk

Looking for some LinkedIn inspo? Follow Richard VanDerBlom, Lea Turner, Lewis Kemp and Samantha Harman. 

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

On today’s episode I’m delighted to welcome Abi Sea to the podcast. Abi is a client of mine, a fabulous friend too and together we’re hosting an event called Adventures In Marketing in Edinburgh on 9th February 2023. Abi is also known as The Launch Lifeline and helps entrepreneurs … yep, you guessed it, launch … but she helps you do it with ease, feeling fully supported by her biz bestie approach.

We're talking you through how we chose the speakers for our event, Adventures In Marketing as well as sharing some things other event organisers might be looking for when considering booking you to speak so this episode will help you whether you want to find out more about our event, or get booked to speak yourself.

Super-early bird tickets for Adventures In Marketing are available until Monday 19th December so grab yours quick if you haven’t already and Abi & I will see you there!

www.adventuresinmarketing.uk

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

On today's episode Niki talks to Kitty Newman who has had an icredible year with her agency Trapeze Media posting and incread in turnover of 250% of the growth hacks that have been working for her.

Check out more information on Niki's upcoming event here: www.adventuresinmarketing.uk

For more info on Kitty's agency Trapeze check: https://www.trapezemedia.co.uk/

If you want to hear more from Kitty check out Episode 029 - Explode your ad strategy on Instagram, TikTok & beyond with Kitty Newman

And if you would like to check out Andrew & Pete's Episode that Niki mentioned in today's podcast look for Audince Growth Podcast episode 012

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I teach you how to grow your audience, a community of people interested in what you do and how to turn them from browsers into buyers, from followers into customers. I also invite very special guests to join me so that you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

Episode 46

On today's episode of the Audience Growth Podcast I'm diving into how you could create (and promote) an event that will help you grow your audience and your business.

I also share details of how I've used events to grow both of my businesses AND a brand new event for small business owners and entrepreneurs that I'm hosting with some awesome business friends and guests in Edinburgh in February 2023.

Adventures in Marketing is a full-day event that will show you the fun, adventurous and exciting side of marketing your business. Tier 1 Early Bird tickets are currently available at www.adventuresinmarketing.uk - will you join us on this epic adventure?

I've recently become an Adobe Express Ambassador and in this episode share why I'm such a fan and how using Adobe tools has changed my business for the better - and could change yours too!

Find out more and sign up at www.adobe.com/express

You will also find my interview with Co-Founder of ContentCal (now part of the Adobe family of companies), Andy Lambert, on Episode 9 of the Audience Growth Podcast https://audience-growth-podcast.captivate.fm/episode/episode-009-in-conversation-with-andy-lambert-contentcal

Loved the podcast? Here's what to do next:

Thank you for listening! It's great to have you here. If you're enjoying my weekly shows, make sure you subscribe on your favourite podcast platform so that you never miss an episode.

Please also share this episode with your friends and leave a review as that makes a huge difference and makes all of the effort that goes into the podcast, worthwhile.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my free Facebook community, the Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

On today's episode Niki talks about how to focus your marketing in December if your business at this time of year doesn't revolve around Christmas sales.

Want to get your marketing streamlined for 2023? Niki has one place left for her 'Your Marketing Strategy Done In a Day' in December. For more info please check: https://www.enjoymarketing.agency/your-marketing-strategy-done-in-a-day

On this episode Niki also discusses Biscuit Tin. Find out more about them here: https://biscuittin.co.uk/

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

Kylie Lang aka 'The Quiz Queen' is a Quiz Strategist who loves to create, design, and build quiz lead magnets and quiz funnels to help her clients bring in leads by the bucketload without lifting a finger.

A storyteller at heart, Kylie believes that behind every fabulous entrepreneur is an equally fabulous story that, when told well, helps you make an extraordinary connection with your audience.

And that’s where Kylie believes quizzes are so powerful … they do all that and more on autopilot.

Listen to today's episode to hear how you can apply this powerful tool inside your business.

Follow Kylie on Instagram: https://www.instagram.com/kyliecarlson.co

Take Kylie's quiz here: https://www.kylielang.com/quiz/

Grab your ATOMICON 2023 ticket here and Kylie & I will see you there!: https://atomic.site/atomicon/?aap=271

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of entrepreneurial women. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

On today's episode I talk about some of her favourite ways that you can quickly more money in your business.

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

This week Niki takes us through five of the essential tools that she uses within her business to help her save time everyday.

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

• Website: www.nikihutchison.com
• Facebook: https://www.facebook.com/nikihutchisonltd/
• Facebook Group: https://www.facebook.com/groups/audiencegrowthcollective
• Instagram: https://www.instagram.com/nikihutchison/
• LinkedIn:  https://www.linkedin.com/in/nikihutchison/

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.