Audience

Audience

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Audience episodes

  • 30 Days to launch a podcast

    Are you up for a challenge? How about launching a podcast in 30 days? Today, Matt talks about what it would take to launch a podcast in a month. With the New Year around the corner, many of you (or your friends) might be thinking about launching a podcast in 2022. What would that take?

    Would you be able to launch a podcast in 30 days? From conception to publication? Matt turned to Twitter to ask what you would do. Today he covers his favorite tips from @heyemilykennedy, @indiedropin, @tfyhpodcast, @everywheretrip, @espreedevora, @NextOnStageOne, @iamjeremyenns.

    If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

    Today you’ll learn about:

    • Prioritizing tasks for a 30-day launch
    • Don’t undervalue practice 
    • The importance of getting ahead
    • Identifying your target market
    • Finding good topics
    • The lists and outlines you’ll need
    • Focus on what you need, rather than the superfluous stuff
    • Find your purpose, your system, and your workflow
    • Resources/Links:

      Previous episode with Gary Arndt: https://castos.com/podcast/gary-arndt-on-winning-with-short-form-podcasts-tiktok/ 

      Previous episode with Espree Devora: https://castos.com/podcast/the-energy-to-create-your-art-with-espree-devora/ 

      SavvyCal: https://savvycal.com/ 

      Audacity: https://www.audacityteam.org/ 

      Garageband: https://garagebandonpc.com/ 

      Descript: https://www.descript.com/ 

      Castos Academy: https://academy.castos.com/ 

      Castos, private podcast: https://academy.castos.com/private/ 

      Castos, website: Castos.com/

      Castos, YouTube: https://www.youtube.com/castos  

      Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw

      8 min
    • There's 92 Podcast Marketing Tips After This

      On this episode of the Audience podcast, Matt talks about his latest Twitter challenge and how it led to Lauren Passell, the Founder of Tink Media, Podcast the Newsletter and Editor at Hark Audio. Matt talks about Lauren’s top eight tweets (according to Matt) and Lauren joins the podcast for a few extra tips as well. This short episode is packed full of helpful advice for new podcasters, as well as some reminders and words of wisdom for veteran podcasters. So get out a pen and paper, you’re going to want to take notes.

      If you’re looking to start a podcast or if you’re looking for a better podcast hosting experience, why not try Castos? Use our Castos Coupon Code when you sign up for a new account: AUDIENCE20. Whatever it is you want to podcast about, we’ll help you get your podcast out into the world.

      If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

      Today you’ll learn about:

      • Matt’s Eight Favorite Tips/Tweets:
        • Tip 1: Specificity
        • Tip 2: Switching content
        • Tip 3: Pitch emails
        • Tip 4: Working with another show
        • Tip 5: Silver bullets
        • Tip 6: Show notes
        • Tip 7: Media kits
        • Tip 8: Marketing
        • Lauren’s Favorite Tips
          • Building a community/network
          • More on marketing
          • Resources/Links:

            Lauren Passell’s Twitter: https://twitter.com/laurenpassell 

            Podcast the Newsletter: https://podcastthenewsletter.substack.com/ 

            Tink Media: https://tinkmedia.co/ 

            Podcast Marketing Magic Newsletter: https://podcastmarketingmagic.substack.com/ 

            Matt Medeiros’ Twitter: https://twitter.com/mattmedeiros 

            Castos Academy: https://academy.castos.com/ 

            Castos, private podcast: https://academy.castos.com/private/ 

            Castos, website: Castos.com/

            Castos, YouTube: https://www.youtube.com/castos  

            Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw

            12 min
          • Simplify Your Sound Design, Without Sacrificing on Quality

            To state the obvious, Podcasting is an audio medium so how it sounds is crucial. But sometimes sound design can be a lengthy and expensive process, which is fine when you have the budget and personnel to create custom music and score each episode. But for independent creators and small organizations who might not have the time or budget to do that, there’s a way to spruce up your podcast without sacrificing on quality.



            Links:

             

            Q-Rock on LinkedIn

            https://www.linkedin.com/in/quinton-johnson-9a5646195/

             

            SoundCloud

            https://soundcloud.com/quinton-johnson

             

            Twitter: @ iamqrock

            IG:  @ iamqrock

             

            Storyblocks

            https://www.storyblocks.com/audio/search?media-type=music&portal_artist_ids=Hsx8DES0Jvkcpaqoyq

            17 min
          • I listened to 3 hours of Tim Ferris so you wouldn't have to

            On this episode of the Audience podcast, Matt talks about a 3-hour episode of Tim Ferriss’ podcast, where he and guest Chris Hutchins talk about how Tim grew The Tim Ferriss Show into what it is today. The episode is a powerful one but pretty long, so Matt highlights some of the most important bullet points for you. Using clips and commentary, Matt dives into the ten biggest lessons from that episode.

            You might have heard of Tim Ferriss from his bestselling book, The 4-Hour Workweek. You might have heard his name when Fast Company listed him as the “Most Innovative Business People'' or when he was listed as one of Fortune’s “40 Under 40.” At his heart, he is an early-stage tech investor (some examples being Uber, Facebook, Shopify, Duoling, Alibaba and over fifty more), an author, and the host of The Tim Ferriss Show, which was the first interview-style business podcast to get over 100 million downloads. He knows his stuff.

            If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

            Today you’ll learn about:

            • Podcasting is not dead
            • A full-body check-in
            • Mics, hardware, and software
            • Data isn’t all that important
            • Be a guest, start a newsletter
            • There is no magic bullet
            • Asking for a home run and giving a transcript to your guest
            • You learn a lot about yourself
            • Resources/Links:

              Tim Ferriss’ episode: https://tim.blog/2021/10/14/how-i-built-the-tim-ferriss-show-podcast/ 

              Castos Academy: https://academy.castos.com/ 

              Castos, private podcast: https://academy.castos.com/private/

              Castos, website: Castos.com/

              Castos, YouTube: https://www.youtube.com/castos  

              Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

              13 min
            • When to use a "Trailer Episode" and when to use an "Episode 0"

              On this episode of the Audience podcast, Matt and Stuart talk about the differences and the importance of having a trailer episode or an “Episode 0.” Are they different things? The short answer is yes. The long answer involves the reasoning for using one or the other, as well as the length and content of this initial episode. Depending on the format of your podcast, you may benefit from either having an Episode 0 or a trailer. 

              Listen in to get tips on how to make both of them well, suggestions on which to use depending on the content of your podcast, and why they are so beneficial. Remember the beauty and the challenge of podcasts: There are no rules but there should be an episode 0.

              If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

              Today you’ll learn about:

              • Episode 0 definition and examples
              • The hows and whys of an Episode 0 or a “Rally Cry” episode
              • Trailer definition and examples
              • Why you need one or the other for your podcast
              • How Episode 0s helps podcasts as well as podcasters
              • “The Voices of Scranton” and “The Watercooler”
              • The number of episodes or minutes you need in order to make a trailer
              • Can you skip having either of these types of episodes?
              • Less is more when it comes to intros
              • Stuart’s favorite Trailer and Episode 0
              • Resources/Links:

                Castos Academy: https://academy.castos.com/ 

                Castos, private podcast: https://academy.castos.com/private/ 

                Castos, website: Castos.com/

                Castos, YouTube: https://www.youtube.com/castos  

                Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

                26 min
              • Gary Arndt on winning with short form podcasts + TikTok

                What is a travel photographer to do when the entire world shuts down? Turn to podcasting and TikTok, of course. Gary Arndt was owning the space of travel photography until the global pandemic put an end to his plans. Now he’s taking on the podcasting world with his podcast, The Everything Everywhere Daily Podcast.

                But Gary did not let that break him. Gary has been a content creator for many years and today he shares some of his expertise about how to create podcasts people love. He gives his advice on how to get your first thousand downloads, how he utilizes TikTok, and the benefits of having a short-form podcast.

                If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

                Today you’ll learn about:

                • Gary’s journey from the pique of his travel business, to rock bottom, and back again 
                • The idea and launch of Gary’s history podcast
                • Is a social media presence good enough to have a successful podcast?
                • How Gary utilizes TikTok and Instagram
                • The correlation between TikTok views and podcast downloads
                • Content that keeps being produced and what people care about every day
                • How to get your first thousand downloads
                • The next steps in monetization after ads
                • The difficulty and benefits of short-form podcasting 
                • Resources/Links:

                  Everything Everywhere: https://everything-everywhere.com/ 

                  Castos Academy: https://academy.castos.com/ 

                  Castos, private podcast: https://academy.castos.com/private/ 

                  Castos, website: Castos.com/

                  Castos, YouTube: https://www.youtube.com/castos  

                  Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

                  34 min
                • Data Doesn't Have to Be Scary w/ Alexandra Mannerings

                  Podcasting can be a really great medium for breaking down long-held ideas about a certain topic. 

                  On this episode, Sam is joined by Alexandra Mannerings of the Heart, Soul, and Data podcast to learn about how she is using her show as a platform to start conversation with organizations and individuals who may have been adverse to all things data in the past while opening new opportunities for her business.

                  If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

                  Today you’ll learn about:
                  • Why analytics and data scares everyone and how Alexandra has made it accessible 
                  • How do you use analytics to make the world a better place
                  • Nonprofits and their relationships with data
                  • Data doesn’t have to be evil or scary; you can use data to make your life easier
                  • How you can use data to support your mission
                  • Data being personal rather than process
                  • What are value driven analytics and why they are important
                  • The two-way street of having a guest on your podcast
                  • Alexandra’s podcasting process
                  • The longer term vision of the Heart, Soul, and Data
                  • What data Alexandra uses when making goals for her podcast
                  • Resources/Links:

                    Alexandra’s company, Merakinos: https://merakinos.com/ 

                    Heart, Soul, and Data podcast: https://heartsouldata.com/ 

                    Merch store for the podcast: https://heart-soul-data.myspreadshop.com/ 

                    Castos Academy: https://academy.castos.com/ 

                    Castos, private podcast: https://academy.castos.com/private/ 

                    Castos, website: Castos.com/

                    Castos, YouTube: https://www.youtube.com/castos  

                    Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

                    37 min
                  • Automations Engine and ConvertKit Integration

                    Castos’ private podcast automation makes it easier to make changes to subscriptions, engage with your audience, and make sure your content is secure. Today, Craig and Matt talk about Castos’ newest integrations and what it will mean for podcasters interested in private podcasting. The team is ecstatic about the ConvertKit integration which will allow podcasters to do wonderful things with their private podcasts. 

                    The crew at Castos has been working hard to deliver some of the most requested integrations and features to help podcasters succeed. Craig talks about a few of those things including the newest integrations like ConvertKit, added security, and the endless possibilities for your podcast.

                    If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

                    Today you’ll learn about:

                    • ConvertKit integration for private subscription
                    • Coming soon: Stripe, Podia, and Teachable
                    • The new branding and website at Castos
                    • Using private podcasting in conjunction with something else
                    • Working natively with the tools you always use
                    • Tools that are better than Patreon
                    • The security of your private RSS feed
                    • Turning ebooks into (exclusive) audiobooks
                    • The ability to engage with your listeners
                    • Resources/Links:

                      Give feedback on what integration you want to see next: https://feedback.castos.com/ 

                      Castos Academy: https://academy.castos.com/ 

                      Castos, private podcast: https://academy.castos.com/private/ 

                      Castos, website: Castos.com/

                      Castos, YouTube: https://www.youtube.com/castos  

                      Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw

                      20 min
                    • Let's put on a show

                      Why do I want to start a podcast? What should my podcast be about? What do I want to get out of podcasting? These are the questions we’re talking about today on Audience. 

                      Peter Link, CEO of Watchfire Music, joins us today, to talk about how to put on a good show. Peter goes over his process from concept to post-production, and how he uses his experience as a composer and lyricist when he produces his podcast, Scattershot Symphony. He also talks about how podcasting has helped him and why he loves it so much. 

                      If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

                      Today you’ll learn about:

                      • Why it is all about the story
                      • Using your favorite podcasts as inspiration
                      • How to bring your unique spin to a podcast
                      • The importance and power of a title
                      • How to repurpose your material for use in a podcast
                      • The curation of a concept for an episode
                      • Writing for the ear and performing a narration
                      • Resources/Links:

                        Watchfire Music: https://watchfiremusic.com/

                        Scattershot Symphony, the Music of Peter Link: https://watchfiremusic.com/podcast 

                        Castos Academy: https://academy.castos.com/ 

                        Castos, private podcast: https://academy.castos.com/private/ 

                        Castos, website: Castos.com/

                        Castos, YouTube: https://www.youtube.com/castos  

                        Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

                        20 min
                      • Craft Beer & Conversation: The Perfect Recipe for A Podcast w/ Joseph Bennecke

                        Today on the Audience podcast, Sam Chlebowski brings you the latest episode of the Castos Creator’s Spotlight series. In this series, Sam talks with content creators (just like you) about where they came from, where they’re going, and also their tips, tricks, and advice for new podcasters. 

                        In this episode Sam is joined by Joseph Bennecke from the Brews with the Homies podcast. In this episode, Sam and Joseph focus on building communities around podcasts and around beer. Joseph talks about how passion and friendship has fueled their podcast and how they are amassing a community around that passion. He gives tips on how to get started, how to build your audience, not to mention, a few tips on glassware as well.

                        If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

                        Today you’ll learn about:

                        • How Joseph and Brews with the Homies got started 
                        • The community around beer
                          • Drinking it fresh versus collecting your favorites
                          • How glassware and environment impact beer
                          • Jumping in and getting started with your podcast
                            • What should the format be?
                            • Enjoying the process
                            • Growth of the podcast and building the community
                              • Open lines of communication
                              • Utilizing giveaways 
                              • Marketing techniques
                              • Natural conversations versus scripted content
                              • Joseph’s recording process
                              • Resources/Links:

                                Brews with the Homies Podcast: https://brews-with-the-homies.castos.com/ 

                                Brews with the Homies Instagram: https://www.instagram.com/brewswth/ 

                                Castos Academy: https://academy.castos.com/ 

                                Castos, private podcast: https://academy.castos.com/private/ 

                                Castos, website: Castos.com/

                                Castos, YouTube: https://www.youtube.com/castos  

                                Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

                                36 min

                              About Audience

                              From the publisher's feed

                              Each episode of Audience goes behind the scenes of all kinds of podcasts to uncover the creative process that powers audio creators.