Audience

Stuart and Matt are back with some of the most impactful headlines in the podcasting space. Listen for a breakdown of how some of the big players in the space might impact your podcast. If you want us to cover a 

https://finance.yahoo.com/news/facebook-pulls-plug-podcast-business-184557380.html

https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q1-2022

https://www.edisonresearch.com/comedy-is-top-podcast-genre-in-u-s/

https://podnews.net/press-release/podcasting-opportunities-nielsen-s-advertising-marketers

https://rephonic.com/blog/are-podcasts-getting-worse

Ijeoma Ekeocha was over her job. A series of microaggressions and just blatant racism convinced Ijeoma, a talented Pharmacist and medical researcher, that she should quit. So she created a podcast hoping she could transition into doing that full time. She launched the podcast “Brownskin Stories” and things seemed to be going well. 

But then something happened. Podcast coach Nikaila Matthews convinced her to find even more of a niche. That’s when “Black Women Pharmacists” was created. Rather than quitting her Job, Ijeoma rediscovered her love for pharmacy and has created a community of dedicated followers, passive income and helps other black women navigate a complicated industry.  

Resources:

Listen to Black Women Pharmacists

Read Ijeoma’s GoodRX Article 

goodrx.com/hcp/pharmacists/how-racism-manifests-in-pharmacy

Connect With Ijeoma on LinkedIn 

A Better Way to Monetize Your Podcast

On this episode of the Audience podcast, we’re diving into the archives to show you an older but important episode of the 3 Clips Podcast called, “Making a Living in Podcasting.” This episode was hosted by the 3 Clips original host, Jay Acunzo with business partners Kinsey Grant and Josh Kaplan as guests. 

3 Clips is a show that focuses on the craft of podcasting. It showcases specific podcasts in each episode and breaks down their processes, three clips at a time. 

In this episode, Jay talks with Kinsey and Grant about what it takes to turn your podcasting passion into a successful career. Instead of dissecting their podcast and the process they use to create the show, Jay talks with them about their passion and career and how they’ve melded those things together. 

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. Interested in private podcasting? Check out Castos’ private podcasting service at https://academy.castos.com/private/. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

Resources/Links:

Castos Integrations: https://castos.com/integrations/stripe/

3-Clips, “Making a Living in Podcasting”: https://3clipspodcast.com/making-a-living-in-podcasting-ft-kinsey-grant-and-josh-kaplan-of-thinking-is-cool/ 

Castos Academy: https://academy.castos.com/ 

Castos, private podcast: https://academy.castos.com/private/

Castos, website: Castos.com/

Castos, YouTube: https://www.youtube.com/castos  

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

“No one ever says that we should stop publishing books.” is the thought that popped into Stuart’s head while he visited a bookstore in today’s episode. 

After returning, he and Matt chat about finding a niche for your podcast. With over 4 million podcasts published at podcastindex.org and 2 million+ in Apple’s directory, you might feel discouraged to make it in this medium. Don’t fret! Learn how you can niche down and persist through the launch phase of your podcast through he advice shared today. 

Learn more about subscription podcasting: https://castos.com/private-podcasting-solutions/

Erik Jones’ newsletter https://www.hurtyourbrain.com/

What does a producer actually do anyway? Well, it varies from one project to the next but the best podcasts often utilize the services of a producer or multiple producers. So for this episode, Stuart chats with Alex Lewis, an audio producer and musician.

Alex has been a radio and audio producer for more than a decade and has worked with NPR, the BBC and  founded his own company, Rowhome Productions based in Philadelphia. For his work, Alex has received a National Edward R. Murrow Award and was nominated for a Peabody award as well.

Links

Rowhome Productions:  rowhome.fm

How’s Work?:  gimletmedia.com/shows/hows-work

Kanaval:  xpnkanaval.org 

WATCH:  Castos Subscription Based Podcasts 

Are you curious about subscription podcasting? Do you know what a private podcast is? Are you scared about jumping into private podcasting?

On this episode of the Audience podcast, Jonathan Jones and Matt do a little experiment with subscription podcasting. Jonathan is going to build a subscription podcast (at Castos) in public, with Matt. Today they go through the initial brainstorming process as Jonathan submits his membership and audiobook ideas for his private podcast. 

Jonathan also talks about the process he went through when publishing both of his books, and he shares the story behind his latest book, Get Paid with Podcasting.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

Resources/Links:

Your Podcast Mentor Show: https://www.yourpodcastmentorshow.com/ 

Breaking a podcast funk w/ Jonathan Jones: https://castos.com/podcast/breaking-a-podcast-funk-w-jonathan-jones/ 

Get Paid with Podcasting: A Blueprint For Speakers & Coaches On How to Start, Manage and Monetize Their Message Through Products and Services by Jonathan Jones: https://jonathanjonesspeaks.com/products [Type “30OFF” after you click purchase, for 30% off]

JonathanSpeaks, Twitter: https://twitter.com/JonathanJSpeaks 

JonathanSpeaks, Instagram: https://www.instagram.com/jonathanjonesspeaks/ 

JonathanSpeaks, YouTube: https://www.youtube.com/channel/UCt4_jEC4--5s9gwxNsqEjrg 

Castos Academy: https://academy.castos.com/ 

Castos, private podcast: https://academy.castos.com/private/ 

Castos, website: Castos.com/

Castos, YouTube: https://www.youtube.com/castos  

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

Joe Casabona joins the Audience podcast today to talk about his journey as a podcast creator. Joe produces a mix of podcasts in the web, WordPress and podcasting space.

Matt and Joe cover some of the ways you can monetize a public podcast. Including digital products, courses, memberships, ads and more. Joe has found balance in offering sponsorship spots on public podcasts, but also uses Castos private podcasts for his membership offerings.

Creating a successful podcast requires a multi-channel approach. A solid website, a thoughtful podcast approach, and multiple ways of monetizing is a must.

If you enjoyed today's episode, please share it on social media!

On this episode of the Audience podcast, Matt and Stuart talk about what it takes (behind the scenes) to make a great podcast, with examples from the 3 Clips podcast. They talk about best practices and their processes when it comes to booking guests, pre-interviews, monetization, and editing. Not only do they touch on a few newbie mistakes (and how to avoid them), they also talk about how to make your podcast better. Whether you’re a newbie or a veteran, everyone will find something to take away from today’s conversation.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

Resources/Links:

3 Clips Podcast: https://3clipspodcast.com/

SavvyCal: https://savvycal.com/

Calendly: https://calendly.com/ 

“Creating an audio experience w/ Eric Nuzum”: https://audience.castos.com/episodes/creating-an-audio-experience-w-eric-nuzum 

Castos Survey: Castos.com/survey

Castos Academy: https://academy.castos.com/ 

Castos, private podcast: https://academy.castos.com/private/ 

Castos, website: Castos.com/

Castos, YouTube: https://www.youtube.com/castos  

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

Today I'm hoping you can share in the improvement of the Audience podcast by taking part in our survey. Head there now at https://castos.com/survey

As you might know, Season 2 of our other podcast 3 Clips has come to close. That means Stuart will be joining us more regularly on Audience.

We have some new concepts cooking for you, which I think you'll really enjoy. By visiting castos.com/survey you can help us understand what types of content you'd like us to produce. And hey, if that's not enough, you can always email us [email protected] and tell us what you'd like to hear.

But wait, there's something in it for you as a podcaster!

You've heard me say that feedback is important for your podcast and why not use a survey to do that? Even more so, how about using a free survey from a company that specializes in customer research?

The survey I've put together is from a free survey framework provided by Edison Research. You can download their survey for free to use for your own podcast. Use all of the questions they provide or select the few that you think is most impactful for your podcast.

I'll put the link in the show notes so you can grab it, too.

That's what I did. I took some of their questions and added a few that are specific to Castos. Like, how do you plan on monetizing your podcast, if at all? By the way, if you'd like to learn more about selling your own subscription podcasts here at Castos, let's chat. Email [email protected] to book a time with me.

Okay I think that's enough call to actions for now. Please take the survey at Castos.com/survey that's castos.com/survey to help improve this show.

Technology is only good if it solves a problem. In the case of podcasting it definitely does solve problems. It’s basically broken down all major barriers to access when it comes to creating and distributing your audio.

But creating a good podcast is so much more than simply choosing the right microphones, the best software and distributing an RSS Feed. To make a good podcast, you need to create an audio experience, ideally an experience that is unique to your show. 

Eric Nuzum is an expert in doing that. At NPR he helped bring to life shows like the TED Radio Hour and has worked on bringing shows like ‘Fresh Air’ and ‘Wait Wait Don’t Tell Me!’ into podcasting. He was also vital in the creation of the critically acclaimed podcast,  Invisibilia. Eric is the founder of Magnificent Noise, a podcast, audio and creative consulting company. 

Links

Magnificent Noise :  maginifcintnoise.com 

The Ted Radio Hour:  npr.org/podcasts/ted-radio-hour

Invisibilia:  npr.org/podcasts/invisibilia

Where Should We Begin with Esther Perel:  whereshouldwebegin.eshterperel.com 

Connect with Eric on LinkedIn:  linkedin.com/ericnuzum

Connect Stripe to Your Private Podcast 

Castos offers integrative tools to create revenue for your private podcast. View our blog and Matt’s YouTube Video