Audience

Audience

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Audience episodes

  • The Editor's View with Stephanie Fuccio

    On this episode of the Audience podcast, Matt chats with Stephanie Fuccio, a multi-passionate creative who produces podcasts for herself and other creatives. She also writes about podcasts, and podcasting, and runs the Global Podcast Editors community. 

    Today, Stephanie and Matt talk about their editing process, why Stephanie leans into newsletters, how to gain confidence on a big platform like podcasting, and the best way to talk with (and not at) your audience. Listen in to get some insight into Stephanie’s process and what she’s learned through her journey into podcasting.

    If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

    Today you’ll learn about:

    • Stephanie’s journey into podcasting
    • How the community helps Stephanie grow as a creative
    • What it means to ‘learn as you earn’
    • How to gain confidence as a podcaster
    • Building a website for your podcast
    • Promotion and growing your show
    • Matt and Stephanie’s editing process
    • Guest and host etiquette
    • Podcast monetization
    • Stephanie’s horror stories from editing other podcasts
    •  

      Resources/Links:

      Stephanie Fuccio: https://www.stephfuccio.com 

      Castos Academy: https://academy.castos.com/ 

      Castos, private podcast: https://academy.castos.com/privatepodcast/ 

      Castos, website: https://castos.com/ 

      Castos, YouTube: https://www.youtube.com/castos  

      Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

       

      33 min
    • Discussing September Headlines

      Matt and Stuart catch up with some headlines from the audio space

       

      If you have quesitons that you want answered on an episode, you can send a quesiton in audio or written form to [email protected]

       

      We're also working on a story about the use of stock media in podcasting. Do you use stock media for your projects? Do you make stock media for others to use? As a listener can you tell the difference between podcasts that use stock media versus those that have custom art? We want to hear from you. Reach out to Stuart at [email protected]

      Links

      Tom Webster talks about the future of podcasting. Ads are not the devil.

      https://www.sixpixels.com/articles/archives/tom-webster-on-the-future-of-podcasting-this-weeks-six-pixels-of-separation-podcast/

       

      Podcast companies are buying millions of listens through auto-playing episodes populated in free mobile games.

      https://www.bloomberg.com/news/articles/2022-09-27/inside-podcasters-explosive-audience-growth

       

      Alby helps you earn Bitcoin/Sats as a podcaster. They are integrating the value4value methodolgy/tech into a dashboard for boostagrams. Engagement/metrics

      https://blog.getalby.com/saturn/

       

      Spotify Now Offers Audiobooks

      https://newsroom.spotify.com/

       

      What James Earl Jones and AI could mean for the future of audio

      https://www.vanityfair.com/hollywood/2022/09/darth-vaders-voice-emanated-from-war-torn-ukraine

       

      Podcasting can have real world impact. Adnan Syed has his murder conviction overturned

      https://www.npr.org/2022/09/19/1123926818/murder-conviction-is-overturned-for-adnan-syed-of-serial-podcast

       

      36 min
    • Re-Air: Creating an Audio Experience with Eric Nuzum

      **Do you use stock media for your creative projects? Are you a creator who makes stock media for others to use? As a listener can you tell the difference between stock media and something that has been commissioned? We want to hear from you! Reach out directly to Stuart: [email protected] 

      We’re going back to our archives and listening to an episode from March of 2022. It features Eric Nuzum from Magnificent Noise. 

      Technology is only good if it solves a problem. In the case of podcasting, it definitely does solve problems. It’s basically broken down all major barriers to access when it comes to creating and distributing your audio.

      But creating a good podcast is so much more than simply choosing the right microphones, the best software, and distributing an RSS Feed. To make a good podcast, you need to create an audio experience, ideally, an experience that is unique to your show. 

      Eric Nuzum is an expert in doing that. At NPR he helped bring to life shows like the TED Radio Hour and has worked on bringing shows like ‘Fresh Air’ and ‘Wait Wait Don’t Tell Me!’ into podcasting. He was also vital in the creation of the critically acclaimed podcast,  Invisibilia. Eric is the founder of Magnificent Noise, a podcast, audio, and creative consulting company. 

       

      Links

       

      Magnificent Noise:  maginifcintnoise.com 

      The Ted Radio Hour:  npr.org/podcasts/ted-radio-hour

      Invisibilia:  npr.org/podcasts/invisibilia

      Where Should We Begin with Esther Perel:  whereshouldwebegin.eshterperel.com 

      Connect with Eric on LinkedIn:  linkedin.com/ericnuzum

       

      Connect Stripe to Your Private Podcast: Castos and Stripe Integration

       

      Castos offers integrative tools to create revenue for your private podcast. View our blog and Matt’s YouTube Video

       

       

       

      20 min
    • Owning and Earning a Platform with Sangeeta Pillai

      Introduction:

      On this episode of the Audience podcast, Stuart is talking with Sangeeta Pillai from the award-winning Masala Podcast about what it is like to create a podcast that talks about taboo content. Sangeeta has important messages to share about diversity, feminism, and inclusion. She shares those messages today, as well as her experience winning multiple British Podcast Awards. Sangeeta talks about her journey into podcasting, what it is like to be backed by Spotify, and how podcasting should change.

      If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

      Today you’ll learn about:

      • What is the Masala Podcast and who is Sangeeta Pillai?
      • Creating a podcast to inspire change
      • Exploring a taboo subject in a constructive, positive way
      • Bringing women of color into feminist conversations
      • The organic evolution of the formatting of a podcast
      • The importance of season breaks
      • Promotion, marketing, and keeping creative control
      • The experience of winning a British Podcast Award
      • Supporting creators of color and from different backgrounds
      • Resources/Links:

        Masala Podcast: https://www.soulsutras.co.uk/top-feminist-podcast-masalapodcast-mediakit/

        Castos Academy: https://academy.castos.com/ 

        Castos, private podcast: https://academy.castos.com/privatepodcast/ 

        Castos, website: https://castos.com/ 

        Castos, YouTube: https://www.youtube.com/castos  

        Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

        28 min
      • Writing for Audio with Megan Bagala

        Introduction:

        On this episode of the Audience podcast, Stuart talks with Megan Bagala about what it means to write for audio. Megan is a podcast producer, songwriter, musician, writer, actor, and renaissance woman. In addition to doing a bit of everything, she is also an expert in the topic of writing for audio, whether it be a musical, narrative, or chat show. She shares tips and advice from her experiences in order to help new podcasters, as well as veteran podcasters, look at their copy in a different light. 

         

        Megan is currently working as the Senior Producer on Melon's House Party at Wondery. She is a proud participant of the 2021 Ready to Learn Podcast Accelerator from PBS KIDS, PRX, and the CPB. Her work can be heard on podcasts from Marvel Entertainment, Gimlet Media, America's Test Kitchen, and more. She's currently developing a middle-grade fiction series about music theory, and a YA fiction series about the ramifications of climate change.  

        If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

        Today you’ll learn about:

        • Megan’s journey from her MFA in musical theater to podcasting
        • Transferable skills in writing for audio
        • What it means to write for the ear and not the eye
        • You don’t always know the full story until after you’ve recorded it
        • Tips for setting up your work and trusting your listener
        • How Megan switches hats so smoothly
        •  

          Resources/Links:

          Megan Bagala: https://www.meganbagala.com/

          Castos Academy: https://academy.castos.com/ 

          Castos, private podcast: https://academy.castos.com/privatepodcast/ 

          Castos, website: https://castos.com/ 

          Castos, YouTube: https://www.youtube.com/castos  

          Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

           

          33 min
        • 3 Clips Re-Air: Nice Try with Avery Trufelman

          On this episode, we dive back into our archives and an old episode of 3 Clips. This episode aired on January 17, 2022, and was hosted by Evo Terra. It was edited and produced by Stuart Barefoot

           

          For connoisseurs of podcasts, Avery Trufelman shouldn’t need much of an introduction. She’s worked on popular shows like 99% Invisible and its successful spinoff, Articles of Interest. More recently she teamed up with Vox and Curbed to create Nice Try!

          In season one of this investigative series, Avery explored failed attempts at creating Utopias. For season two titled Interior, she turned her attention to the home. Each episode dissects the history and the stories of household appliances and the role they play in our attempt to turn our homes into our own little fiefdoms. 

          She joined Evo to discuss the making of Season 2 Episode 1 titled The Doorbell. Sow how does someone make an entire episode about a doorbell? Well, with breadth comes depth.

          LEARN MORE ABOUT CASTOS

          3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit http://castos.com 

          Inside the Episode

          Listen to full episodes of Nice Try! at podcasts.voxmedia.com 

          Learn more about Avery’s work at her website averytrufelman.com 

          This episode was produced by Stuart Barefoot @smallleaguestu 

          Music was provided by Tyler Litwin 

          About the Host 

          Evo Terra has the dubious honor of releasing the 40th podcast… ever. Other notable podcasting elements from his past include authoring Podcasting For Dummies and Expert Podcasting Practices for Dummies, launching and running one of the first large podcast networks, building a successful strategic podcast consultancy, and is a celebrated keynote speaker on stages around the world. He’s also done a bunch of really, really weird stuff that Google still shows.

          39 min
        • Centralized vs. Decentralized: The Space Between

          On this episode of the Audience podcast, Matt and Stuart share their discussions with Juleyka Lantigua, Sam Sethi, and Skye Pillsbury about centralized and decentralized monetization and podcasting. Take a peek into these fun and informative conversations as they delve into the definitions of indie podcasting, what kind of conversation you should have with advertisers, and the best possible route for different podcasters.

          Should we welcome corporate overlords into our podcasts? Should we stay as indie podcasts? What are your goals as a podcaster? Are you looking for an easy path to monetization or are you looking for something else?

          If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

          Today you’ll learn about:

          • What it means to have centralized vs a decentralized podcast
          • Downloads and advertising 
          • Clear expectations and communication with advertisers
          • Interactivity for listeners: looking for the interesting conversation
          • Which platform is going to give us the best technology for listener reach, advertising, and monetization
          • What does it mean to have a “small” podcast or to be a “small” creator? Who is considered an indie creator?
          • Resources/Links:

            Juleyka Lantigua Twitter: https://twitter.com/JuleykaLantigua

            Sam Sethi Twitter: https://twitter.com/samsethi?lang=en

            Skye Pillsbury Twitter: https://twitter.com/SkyePillsbury?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

            Castos Academy: https://academy.castos.com/ 

            Castos, private podcast: https://academy.castos.com/privatepodcast/ 

            Castos, website: https://castos.com/ 

            Castos, YouTube: https://www.youtube.com/castos  

            Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

             

            41 min
          • Centralized vs Decentralized: Value 4 Value

            In this episode of Audience, you’ll hear Part II of our “Centralized vs. Decentralized” series.  Matt and Stuart are joined by “The Podfather” himself, Adam Curry.  Adam stops by to talk about protecting podcasting, and all those involved with creating podcast content. In addition to his many successes in podcasting, Adam is the Founder of PodcastIndex.Org, whose mission is to preserve, protect, and extend the open, independent podcasting ecosystem. 

             

            Adam and Matt also discuss the “value 4 value” construct that allows payment to be distributed easily from listener/consumer to independent creators, including compensating smaller participants in the podcasting sphere such as the app designers.  Adam also touches on topics like the network of small independent podcasting production companies that currently exist (like Castos.com) which form a perfectly distributed and decentralized network that protects content creators from being de-platformed completely.  

             

            Thanks to Skye Pillsbury from The Squeeze podcast for the opening of this episode. You’ll hear more from Skye next time, as a guest for Part III, the final installment of our series, and she’ll be joined by guests Sam Sethi from Podland and Juleyka Lantigua from LWC Studios. 

             

            Resources:

             

            Adam Curry Twitter

             

            No Agenda Podcast

             

            Podcasting 2.0 Podcast w Adam & Dave

             

            PodcastIndex.org

             

            The Squeeze Podcast Newsletter w Skye Pillsbury

             

            Juleyka Lantigua LinkedIn

             

            Julkeyka Lantigua on Twitter

             

            Podland Podcast

             

            Matt Medeiros LinkedIn

             

            Stuart Barefoot LinkedIn

             

            Audience Podcast

            44 min
          • Centralized vs Decentralized: The Case for Discoverability

            As podcasters (and creators in general) look for ways to generate more interest in their work, the method of distribtuion is sometimes being debated. So Matt and Stuart set out to ask podcasters of all stripes how they feel about centralized and decentralized distribution. 

             

            In part one Matt talks to Tanner Campbell who advocates for a more centralized system. He tells Matt this could help solve for discoverability and could streamline monetezation tools for podcasters.

             

            Thanks to Juleyka Lantigua for our openeing. Stay tuned for more of her in part three of this series. 

            Links

            Tanner on Twitter

            Juleyka Lantigua on Twitter

            tannerhelps.com 

            castos.com 

            39 min
          • Realism in Audio Fiction

            Some of the best, most diverse, and talented audio creators alive make their living creating audio fiction. Shows like Welcome to Nightvale, Limetown, and Alice isn’t Dead, just to name a few, weave complex story arcs, colorful characters, and of course, great production value for listeners. We’re all lucky these shows exist. 

            Northwoods Baseball Sleep Radio is firmly in the realm of audio fiction. But unlike most audio fiction, there are no supernatural elements, heroes, villains, or any traditional story arc. In this podcast series, each episode is presented as a full-length minor league baseball broadcast. The teams, the players, the sponsors, all of it is made up. The catch? There is none. It’s just nine innings of fictional baseball.

            Created by a podcaster known only as Mr. King, Sleep Baseball is a work of fiction that feels very much like it’s a real broadcast. And if that seems boring, it’s the point. This “boring” show is resonating with listeners. Fans of the show support it through Patreon and merch sales. It’s even been written up in The New Yorker. 

            In this episode, Stuart and “Mr. King” chat about the inspiration for making the show, the process of producing fake baseball broadcasts, and how listener support makes a project of this size financially viable.

             

            Links

            Full Episodes and Merch:  sleepbaseball.com

            A piece on Sleep Baseball in the New Yorker:  newyorker.com/culture/rabbit-holes/the-rapture-of-listening-to-a-fake-baseball-game

            Connect your Podcast to Stripe with Castos:  castos.com/integrations/stripe/

            ***Between the time of this recording and the publishing date, legendary baseball broadcaster Vin Scully passed away. Read more HERE 



            27 min

          About Audience

          From the publisher's feed

          Each episode of Audience goes behind the scenes of all kinds of podcasts to uncover the creative process that powers audio creators.