Audience

Stuart and Matt are back to discuss their top podcast industry news stories for the month of July. 

Acast continues to make the news from spamming podcast host customers like us at Castos, to purchasing Podchaser, the "only social media site for podcasters." 

Subscription podcasts are making a splash with Marc Maron jumping into the game of selling exclusive access content. Subscription podcasting will be on the rise as more and more creators adopt the method. 

Castos is proud to host British Podcast Awards, Bronze place winner the Masala Podcast!

Send us your audio message!

Email us [email protected] with the subject "Audience podcast" and we'll take your question or audio clip for the next espiode. 

Links mentioned

https://podnews.net/press-release/acast-podchaser

https://plus.acast.com/s/wtf-with-marc-maron-podcast

https://www.soulsutras.co.uk/about-masala-podcast/

https://www.insiderintelligence.com/content/rising-podcast-listenership-draws-advertising-dollars

https://twitter.com/marcoarment/status/1546852808049270786?s=20&t=bMUR9ZwMyr2CsfK28-BshQ

Matt interviews Dr. Sherry Walling about her new book, Touching Two Worlds: A Gudie for Finding Hope in the Landscape of Loss.

Dr. Sherry Walling is a clinical psychologist, speaker, podcaster, best-selling author, yoga teacher, and mental health advocate. Their discussion crosses into many different areas of creativity, life, entrepreneurship, and podcasting. 

The last few years have been tough on everyone -- this is an episode you don't want to miss! 

Links

https://www.sherrywalling.com/about

https://www.touchingtwoworlds.com/

https://twitter.com/sherrywalling

https://castos.com/

Funding a podcast can be tricky. Unless you’re one of the top-rated podcasts, ads typically won’t generate all that much revenue. Paywalls are great under the right circumstances. But if you don’t already have a large following, they can be a barrier to your podcast being discovered.

Enter grant funding. Yes, grants exist for podcasters, you just have to know where to find them. So Danielle Desir Corbet, founder of WOC Podcasters and host of The Thought Card Podcast, started ‘Grants for Creators’ a bi-weekly newsletter aimed at helping creators find grant funding for their projects. She chats with Stuart about what grants can do for a project and how to find the right one for your project. 

Resources

Danielle’s Website: danielledesir.com/about/

NYT Story about Podcasting nytimes.com/2022/03/04/arts/indie-podcasts-fiasco-campside.html

For this episode, we’ll go back into our Archives to listen to an episode of 3Clips. It features Sam Greenspan and their podcast of speculative journalism, Bellwether. 

Not only is Sam one of the best minds in radio and podcasting (and the masterpiece that is Bellwether reflects that) but they also were able to use crowdfunding to bring a project five years in the making to life. 

This episode first aired in February of 2022 and was hosted by Evo Terra and was produced and edited by Stuart Barefoot.

Links

3clipspodcast.com 

bellwether.show 

castos.com/intergrations/stripe 

Stuart and Matt gather to discuss a few stories from the world of audio.

Pod Voices

In light of the recent Supreme Court ruling that overturned Roe Vs. Wade podcasters are uniting to support women’s right and pro choice policies. If you’re a podcaster who feels called to speak out, Arielle Nissenblatt has a website for how podcasters can spread awareness and link to resources. 

 podvoices.help

White Noise in Podcasting

Ashley Carmen from Bloomberg reports that some podcasters are making $18,000 per month by producing white noise. 

bloomberg.com/news/articles/2022-06-01/how-to-make-money-on-spotify-a-white-noise-podcast-could-bring-you-big-bucks

From Edison Research

Some insight into advertising and podcasting

edisonresearch.com/how-many-shows-must-one-buy-to-reach-the-majority-of-podcast-listeners-in-the-u-s/

Headliner Strikes back at Descript: editeddy.com/signup

Some Comments from Spotify

Johan Seidefors talks about why he sees scripted podcasts as being a big part of podcasting’s future: 

https://twitter.com/RadiodaysEurope/status/1526508588268658688

More commentary from Spotify’s Investor Day 2022: https://newsroom.spotify.com/2022-06-08/investor-day-2022/

Indie Rock and Podcasting 

Singer Songwriter eef Barzelay also know as Clem Snide presents “A Life in Song”: https://linktr.ee/alifeinsong

Matt Reviews the Rodecaster Pro II: castos.com/rodecaster-pro-2-review/

Keelin Peterson runs the website Mentally a Magpie where she reviews podcasts. She joins Audience to discuss what she looks for in a podcast and how thoughtful, objective criticism can help podcasting. 

Links:

Connect with Keelin

mentallyamagpie.com 

@IAmKeelinIt

Podcasts Mentioned 

goodniks.org 

20k.org 

iheart.com/podcast/stuff-you-missed-in-history-cl-21124503/

theringer.com/gene-and-roger-podcast

Castos 

castos.com/integrations/stripe

Newt Schottelkotte created their first audio drama in 2017 when they were only 15 years old. That led to the creation of Caldera Studios, a production company where Newt produces their work including their latest series, Where the Stars Fell.

In this episode, Newt and Stuart discuss the creative process of making a fiction podcast, the need for budgets in audio drama, and strategies for crowdfunding.

Links

Castos and Stripe Integration

Newt’s website

Newt’s piece on Medium

Caldera Studio’s Bandcamp

Inkwyrm Podcast

Where The Stars Fell Podcast

Connect with Newt on Twitter

Fable and Folly

For brands and companies, incorporating podcasting into their content marketing strategy probably seems like a no-brainer. But doing it well? It’s more art than science, but REI at least has the “art” part of that down pretty well.

Among their many podcast offerings is Camp Monsters. So we go to our archives and a previous episode of another Castos Original, 3 Clips. This episode first aired on November 1, 2021 and was hosted by Jay Acunzo and produced and edited by Stuart Barefoot. IT features Weston Davis and his show, produced by REI, Camp Monsters

You can find the full episode here at: 3clipspodcast.com/camp-monsters-audio-as-a-visual-medium-ft-weston-davis/

For more Camp Monsters episodes: rei.com/blog/podcasts/camp-monsters

For more on Castos: castos.com

Matt and Jonathan get back together to give us an update on their “build in public” subscription podcast experiment.

In their first episode, Matt pitched the idea to Jonathan as a way to add another revenue stream to his podcast efforts. It was a new concept to Jonathan, who still had to come up with a plan on what he would actually sell.

Today, he’s back to share his ideas on selling an audiobook version of his printed book, and what other value he can deliver to his customers through subscription podcasts.

Your Podcast Mentor Show with Jonathan Jones
https://twitter.com/JonathanJSpeaks
Private Podcasting Solutions | Castos
https://youtube.com/castos
https://twitter.com/castosHQ

In his decades-long relationship with audio, Marcus dePaula has been a musician, a live audio engineer touring with bands and now he’s a podcast producer. Through his company “Me Only Louder” he works with business and creative professionals to make podcasts and website content. He also works with his wife at Mixtus Media to create websites

He joins Audience to discuss his time on the road and how he gained the technical skills and the attention to detail that are crucial in making good podcasts. 

Links: 

meonlylouder.com 

stealtheshow.com/podcast

allenclarkphotography.com/podcast

Castos Private Podcasting