Audio Branding

“The convenience and service AI Voice will afford is part of the power of this system.”

Dr. Teri Fisher

AI Vocal Biomarkers 

“When you take a digital photograph, in addition to getting the image, there’s data that’s captured by the camera.” He compares the digital photograph information to the type of data you can get from hearing a voice. Besides the actual words, you can also clue in to mood, context, tone and other elements that give vocal information to the receiver. You can quantify this information and break down components in vocal sounds. 

“Putting these vocal samples into a computer, you can use artificial intelligence and machine learning with a computer to detect patterns in your voice.” Now the computer can detect emotion, changes in emotions and other “metadata” in someone’s voice. 

How Sound Impacted Teri at an Early Age

Growing up in a musical household, with Teri’s mother studying music to become a music therapist. His three brothers and he started taking music lessons at the age of three. Between the different instruments played, they had a built-in family string quartet in their home. At a very young age, Teri started using his personal computer to make music using MIDI interface. “I started to write pieces of simple music using computers and I can still remember those sounds, and it was amazing to me that I could write music and control the computer to play my music.”

Applications for AI Vocal Biomarkers

We may be able to predict a potential suicide, catching COVID-19, cognitive decline, mortality rate, and possibly physical diseases. To ensure you have accurate voice authentication you have to make sure the system is able to compensate for changes in a voice due to aging.

Personal Health Information and Data Privacy with AI Devices

Your cell phone most likely has the highest percentage of your personal information out of all online places we use daily. However, we are not willing to give up our phones out of necessity. “The convenience and service AI Voice will afford is part of the power of this system.” When we have virtual meetings with doctors online, we are losing our privacy but patients participate because this way of meeting is convenient.

Listen in to find out how you can get your business AI voice searchable on Amazon with Teri’s online course, how you can find flash briefings on Amazon and Dr. Fisher’s predictions about where Voice AI will take us in the future.

Follow Audio Branding on the web!

Book your project with Voice Overs and Vocals https://voiceoversandvocals.com

Like Voice Overs and Vocals on Facebook https://www.facebook.com/pieceofcakevo/

Tweet with me on Twitter https://twitter.com/JodiKrangle

Watch the Audio Branding Podcast on YouTube https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn https://www.linkedin.com/in/jodikrangle/

Contact the Audio Branding Podcast by emailing Jodi at VoiceoversAndVocals.com

Leave the Audio Branding Podcast a review! https://lovethepodcast.com/audiobranding

Get my Top Five Tips for Implementing an Intentional Audio Strategy  https://voiceoversandvocals.com/audio-branding-strategy/

Links and Resources Mentioned

Dr. Fisher on the web https://drterifisher.com/

Like Dr. Fisher on Facebook https://www.facebook.com/TVFisher

Connect with Dr. Fisher on LinkedIn  https://www.linkedin.com/in/drterifisher/

Tweet with Wewa on Twitter https://twitter.com/DrTeriFisher

Subscribe on YouTube  https://www.youtube.com/channel/UCgeUcBeX8vwLTgnrqE7XJ_g

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco http://www.humbertofranco.com/.

***Spread the word of the Audio Branding Podcast and share this episode with a friend!***

Dubbed as “The Voice Doctor”, Dr. Teri Fisher believes that voice technology is the next operating system and the future of computers and artificial intelligence. We talk about breaking down the complexities of this technology to its most basic parts. Listen in as we discuss navigating the world of voice.

Settle back with your drink of choice and find out what the future of AI has to bring us!

What The Voice Den Event is All About

Dr. Fisher has put together an online event with the idea of creating something that can reproduce the experience people have at a conference outside of the formal sessions. At this event, you can chat with and get to know the speakers behind the conference. “We typically bring on five people in the voice space and invite participants on the show live to ask any question that is on their mind.” 

With no structure or format, this is purely an opportunity to have fun, chat, and talk to people they may not have in their network circle. It’s now referred to as “The Happy Hour of Voice” The following hour, participants are invited to jump onto Clubhouse to continue the conversation.

Voice Den Topics of Discussion

“Voice Denis all about the voice industry” with Dr. Fisher’s conversation focused on voice AI. From Amazon Alexa to smart speakers and developers talking about creating interesting AI features, the conversation covers many different topics.

How Teri became Involved in Voice AI

Being a technology enthusiast ever since he was a child, Teri remembers building radio-controlled airplanes and cars. In addition, he’s been interested in music and audio, becoming a musician early on in life. “Over the last couple of years, these interests have melded together  - technology, education, music and sound.” He became enthralled with the idea of blending them all together in the AI format and has launched resources to educate others about the future of voice technology.

At the age of 10, Teri’s parents purchased a new piece of technology  - a personal computer. A Radio Shack computer running DOS was his first experience with a PC. 

Listen in to find out the five reasons why voice is so compelling, how healthcare has been changed by AI, and the types of AI applications Teri feels will be an integral part of the future of technology.

Follow Audio Branding on the web!

Book your project with Voice Overs and Vocals https://voiceoversandvocals.com

Like Voice Overs and Vocals on Facebook https://www.facebook.com/pieceofcakevo/

Tweet with me on Twitter https://twitter.com/JodiKrangle

Watch the Audio Branding Podcast on YouTube https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn https://www.linkedin.com/in/jodikrangle/

Contact the Audio Branding Podcast by emailing Jodi at VoiceoversAndVocals.com

Leave the Audio Branding Podcast a review! https://lovethepodcast.com/audiobranding

Get my Top Five Tips for Implementing an Intentional Audio Strategy  https://voiceoversandvocals.com/audio-branding-strategy/

Links and Resources Mentioned

Dr. Fisher on the web https://drterifisher.com/

Like Dr. Fisher on Facebook https://www.facebook.com/TVFisher

Connect with Dr. Fisher on LinkedIn  https://www.linkedin.com/in/drterifisher/

Tweet with Wewa on Twitter https://twitter.com/DrTeriFisher

Subscribe on YouTube  https://www.youtube.com/channel/UCgeUcBeX8vwLTgnrqE7XJ_g

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco http://www.humbertofranco.com/.

***Spread the word of the Audio Branding Podcast and share this episode with a friend!***

Matching Audio to Your Brand

When Kevin’s company begins a brand project, they start from the perspective of the first sound that will strike an audience’s mind. Kevin looks for the video's vibe and creates a complementary soundtrack that goes along with the footage and feel of the brand. For one specific project, Kevin started looking through soundtracks and found the most wonderful viola piece.

He prides himself on grabbing people's hearts and drawing them in emotionally to the soundtrack and visuals created. Kevin makes sure to create audio that might be expected, then brings it to Wewa Films' interpretation of the piece, building the client brand.

The Distinct Look to Wewa Film Production

“It’s incredibly hard to take the talent that you have and become excellent at doing it.” Kevin believes that art is what organically comes out of a person. However, the teacher in him wanted to analyze and determine why his filmmaking looked different from other filmmakers’ video productions. He found two reasons for the cinematic difference between his production and other videos:

1. His partner is a wedding photographer, which taught her to be a ghost when shooting so she can capture those raw, emotional moments. 
2. She is a natural-born visual storyteller who knows how to put video clips in sequence to tell a compelling story.

Making Everyday Work Look Like Magic

Kevin and his partner created a video for a local McDonald’s, advertising their business. The client left a review that said, “You made our everyday work look like magic.” He enjoys taking everyday activities and creating beautiful art.

Sound design is needed whether you are shooting near a road or shooting a spectacular jet launch. When you have a bold video, you’ll need to match your audio to compliment the visuals. There are certain audio bites people expect to hear if you want to complete their experience. You want to make sure there isn’t any cognitive dissonance. If you don’t design the audio around the visuals, you can easily distract your audience.

Listen in to find out the types of projects Wewa Films produces, how Keven and his business partner were able to put together a tourism campaign for Gulf County, and Kevin’s tips on how to use sound effectively.

Follow Audio Branding on the web!

Book your project with Voice Overs and Vocals https://voiceoversandvocals.com

Like Voice Overs and Vocals on Facebook https://www.facebook.com/pieceofcakevo/

Tweet with me on Twitter https://twitter.com/JodiKrangle

Watch the Audio Branding Podcast on YouTube https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn https://www.linkedin.com/in/jodikrangle/

Contact the Audio Branding Podcast by emailing Jodi at VoiceoversAndVocals.com

Leave the Audio Branding Podcast a review! https://lovethepodcast.com/audiobranding

Get my Top Five Tips for Implementing an Intentional Audio Strategy  https://voiceoversandvocals.com/audio-branding-strategy/

Links and Resources Mentioned

Wewa Film Production Studios https://wewafilms.com/

Like Wewa Film Studios on Facebook https://www.facebook.com/wewafilms/

Follow Wewa on Instagram https://www.instagram.com/wewafilms/

Connect with Wewa on LinkedIn https://www.linkedin.com/company/wafilms

Tweet with Wewa on Twitter https://twitter.com/wewafilms

Epidemic Sound https://www.epidemicsound.com/

Audio Jungle https://audiojungle.net/

Pond5 https://www.pond5.com/

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco http://www.humbertofranco.com/.

***Spread the word of the Audio Branding Podcast and share this episode with a friend!***

“Music has been a part of my life for my whole life and I didn’t realize that most kids don’t grow up with that kind of music exposure.”

Kevin Elliot

Filmmakers who understand sound and why sound is essential to their production are a favorite topic on the Audio Branding Podcast. Today's guest is the co-founder and lead producer for Wewa Films, a company specializing in heartfelt, cinematic video stories. In addition to being co-founder of Wewa Films, he's also a college professor, teaching public relations writing, persuasion, and public speaking at Florida State University. He's produced videos nationwide for high-profile clients, including McDonald's, the Federal Highway Administration, Florida's Great Northwest, and the Children's Advocacy Center. In addition to video, Kevin also creates written content and has published articles for The Washington Post, Desktop Documentaries, Business Energy Magazine, and Public Roads.

Settle back with your drink of choice and find out what makes a good film company a great film company!

Why Audio is as Important as Visuals in Filmmaking

“The audio is easily, equally as important as the video in filmmaking,” says Kevin. His earliest memories of sound made a strong impression on him as a child, listening to his dad’s sermons.

His father was a minister in the Air Force, better known as a Chaplain, and he remembers hearing his father “professionally speaking once a week” during his sermons. While his dad was talking, his words would be backed up by music. Whether it was the choir or instrumentals, he remembers having exposure to many different sounds. “The overlay and interplay of voice gives certain effects to the sound and it was fascinating.”

Raised as a “Music Kid”

Starting piano lessons at the age of eight, Kevin added learning to play music to his music appreciation repertoire. After piano, he practiced music in his school band starting in middle school and started college on a music scholarship from high school.

Listen in to find out how Kevin’s teaching background compliments his work, what Kevin promises clients from a marketing perspective, and which sound libraries Kevin uses for his client’s video music.

Follow Audio Branding on the web!

Book your project with Voice Overs and Vocals https://voiceoversandvocals.com

Like Voice Overs and Vocals on Facebook https://www.facebook.com/pieceofcakevo/

Tweet with me on Twitter https://twitter.com/JodiKrangle

Watch the Audio Branding Podcast on YouTube https://www.youtube.com/c/JodiKrangleVO

Connect with me on LinkedIn https://www.linkedin.com/in/jodikrangle/

Contact the Audio Branding Podcast by emailing Jodi at VoiceoversAndVocals.com

Leave the Audio Branding Podcast a review! https://lovethepodcast.com/audiobranding

Get my Top Five Tips for Implementing an Intentional Audio Strategy  https://voiceoversandvocals.com/audio-branding-strategy/

Links and Resources Mentioned

Wewa Film Production Studios https://wewafilms.com/

Like Wewa Film Studios on Facebook https://www.facebook.com/wewafilms/

Follow Wewa on Instagram https://www.instagram.com/wewafilms/

Connect with Wewa on LinkedIn https://www.linkedin.com/company/wafilms

Tweet with Wewa on Twitter https://twitter.com/wewafilms

Epidemic Sound https://www.epidemicsound.com/

Audio Jungle https://audiojungle.net/

Pond5 https://www.pond5.com/

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco http://www.humbertofranco.com/.

***Spread the word of the Audio Branding Podcast and share this episode with a friend!***

Machine learning has helped shape just about every aspect of our digital lives, whether it’s deciding which Netflix show or YouTube video to recommend to us or even teaching cars to drive themselves. One of the most innovative uses for machine learning, however, is in creating music. Just recently Google released Blob Opera, a machine learning tool by David Li that “pays tribute to and explores the original musical instrument: the voice.” There’s a link below for you to try it out for yourself: all you have to do is direct each of the singing blobs by sliding its range up and down with your mouse, and listen as they compose their own harmonies.

https://experiments.withgoogle.com/blob-opera

This sort of musical collaboration between humans and computers has been evolving for a surprisingly long time. There’s some debate on just when the first electronic music was created, but the oldest recording comes from 1951. It’s a sample of three songs created by Alan Turing’s Ferranti Mark 1 computer, which filled up a whole room; the melodies were programmed by Christopher Strachey, a computer scientist who also drew upon his experience as a piano player to teach the computer how to play music. This early melding of art and science would pave the way for similar fusions of musical and scientific genius over the years.

Want to hear the Ferranti’s groundbreaking music for yourself? Just check out the link below for a digitally restored recording of that historic moment, and what the people listening had to say:

https://soundcloud.com/guardianaustralia/first-ever-recording-of-computer-music

Of course, synthetic music’s come a long way over the past seventy years. Now, thanks to machine learning and the development of artificial neural networks, computers can compose their own songs with hardly any human guidance at all. Here’s a link to “Mister Shadow,” a song entirely composed and performed by Sony Computer Science Lab’s “Flow Machines” AI system:

https://www.youtube.com/watch?v=lcGYEXJqun8

They can even mimic human voices, using deep learning paired with existing recordings to study and then duplicate a particular kind of voice. In 2019 Yamaha used its new VOCALOID:AI vocal software to recreate the voice of legendary singer Hibari Misora on the 30th anniversary of her passing. There’s a link to the song below, and I think you’ll agree that the result are uncanny:

https://www.youtube.com/watch?v=eq_YIvx-lVc

But how did we come all the way from a computer beeping the national anthem to writing and singing its own songs? What does machine learning really mean, and what does it mean for the future of the audio industry? The answer lies in patterns, and a computer’s ability to recognize patterns and then generate new ones.

Computers don’t really know what music means, or even that they’re making music. But by studying thousands and thousands of different songs, machine learning allows them to create a profile of all the different elements that those songs have in common, much the same way that facial recognition programs use thousands of pictures of people’s faces to teach them what to look for.

Then the computer takes everything it’s learned about those songs and tries to create something new that fits the same profile. The first try probably won’t be very good, but computers work fast, and each failure gives them more to learn from for their next try. With enough samples and enough feedback, the results start to sound less like noise and more like real music, even real singing.

For Google’s Blob Opera experiment, David Li recorded 16 hours of audio from six different opera singers and used it to teach the program how to sing opera. What we hear when we play it, however, doesn’t come from any of those singers, but from the program’s own attempt to create music based on what it’s learned.

Machine learning’s already starting to make a big impact on the audio industry. Amper, an online composition tool, offers computer generated music based on user settings like genre and tempo as a substitute for stock music. Another app, Endel, creates personalized soundscapes that take into account factors like the time of day, weather and even the user’s vital signs, in addition to the program’s own unique compositions. Content creators in particular need more music than ever before, and machine learning is helping to meet that growing demand and broaden the market for original music.

The next time you hear a piece of music in a commercial or streaming content, you may want to give it a closer listen. With more and more audio content now being produced through machine learning, you might just find a singing blob behind the microphone.

Would you consider giving this podcast an honest review? You can do that here: https://lovethepodcast.com/audiobranding. And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

In the first part of my interview with Julia Langley, we discussed everything from how she’s transformed her career with life changing events to a few quick exercises that are great for helping singers and speakers to visualizing sound. I can’t wait for you to jump into this second part of our interview to hear the rest of the great advice and knowledge Julia shares with us.

We discuss:

• How tone is perceived by an audience (in general)
• The importance of projection and annunciation 
• Bringing in dynamics to make vocals interesting
• Improving your speaking voice for a podcast
• Great for a podcast - calm vocals and clarity
• Overcoming vocal battles
• To improve your voice, record your voice and listen back
• Where a vocal coach comes in
• Being okay with who you aren’t
• Knowing the things you’re not good at allows you to step into what you are good at
• The need for breath support
• Standing out
• Embracing the little pieces of you that allow you to be identifiable
• Tone and rhythm, how you breathe and where you breathe
• Your own personal audio branding 
• Catch phrases 
• The importance of hearing something over and over again
• Julia’s first thought when she originally heard the term “audio brand”
• Where TV shows use their audio brand throughout the show
• Musical themes across different media to create familiarity and comfort
• Sound’s role in PTSD
• Julia’s story with PTSD
• PTSD makes a physical change in the body and you can’t control your body’s reactions
• Learning to manage PTSD
• Using singing as therapy for PTSD
• Julia’s techniques for working through PTSD situations
• The role listening to music plays in your brain and on your body
• The role singing music plays in your brain and on your body
• Resources to use music to help with PTSD
• Long term memory and music
• Julia’s new website and online course
• All the questions Julia’s course answers

If you want to learn more about Julia or get in contact with her, check out these resources:

Resources on PTSD:

• Book: “The Body Keeps The Score: Brain Mind and Body in the Healing of Trauma” by Besser Van Der Kolk, M.D.
• On Amazon video there is a great documentary that addresses PTSD - consequences and overcoming. It’s called “Quiet Explosions: Healing the Brain”

She has two upcoming projects on the subject: A book she’s writing in the early stages now called “A Warrior’s Hymn - How to bounce back from adversity and find the champion within”. And a podcast on the same topic.  

She’s also planning on having an online vocal training course by August 2021.

Julia’s website: https://julialangley.net/ (will be live by the time the episode is out)

Julia’s YouTube Channel: https://www.youtube.com/channel/UCgUhHViaw0FhJ1vDOhq0mAQ 

Julia’s Social Media: https://www.facebook.com/julia.langley 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/)

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/ 

This is the first part of my interview with vocal coach and professional singer, Julia Langley. She is a vocal coach for singers and speakers and it’s her unique perspective that makes this interview one worth listening to. Julia also shares information with us regarding a horrible accident that forced her to reimagine her career and the blessings she’s taken from it. I love how many actionable tips there are in this episode and I’m sure you’ll be able to find something to relate to your own speaking - no matter what industry you’re in. 

In this interview, we discuss:

• How Julia is doing and how 2020 went for her
• Julia’s accident and her recovery journey
• Julia’s transformation with her career
• The techniques to better our speaking skills and how they’re the same as those we use for singing
• Speaking with intention and using tone
• Where to find confidence
• Knowing what you have to say is important
• The mental component of singing and speaking
• The importance of the first step - starting
• The benefits of working with a coach
• Finding your own niche
• A success story from Julia
• Refining strengths
• The power of shifting what you’re focusing on
• Believing in yourself and reinventing yourself
• The importance of being resilient 
• The ways COVID has changed the way Julia teaches
• Warm up exercises for speakers
• The importance of breath and what it does for your voice
• Breath as the foundation for your voice
• Exercise example - say the ABCs as many times as you can in one breath
• Speaking is a workout - treat it as such
• Singing teaches you to listen 
• Exercise example - the tonal exercise with different levels
• Music’s effect on our brain
• Visualizing to help improve your voice
• How tone gives a different message
• Using visuals to make sound more tangible
• The beauty of dissonance in music
• How speakers need to understand tone to relate to their audience

If you want to learn more about Julia or get in contact with her, check out these resources:

Resources on PTSD:

• Book: “The Body Keeps The Score: Brain Mind and Body in the Healing of Trauma” by Besser Van Der Kolk, M.D.
• On Amazon video there is a great documentary that addresses PTSD - consequences and overcoming. It’s called “Quiet Explosions: Healing the Brain”

She has two upcoming projects on the subject: A book she’s writing in the early stages now called “A Warrior’s Hymn - How to bounce back from adversity and find the champion within”. And a podcast on the same topic.  

She’s also planning on having an online vocal training course by August 2021.

Julia’s website: https://julialangley.net/ (will be live by the time the episode is out)

Julia’s YouTube Channel: https://www.youtube.com/channel/UCgUhHViaw0FhJ1vDOhq0mAQ 

Julia’s Social Media: https://www.facebook.com/julia.langley 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/)

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Most of us grew up learning that the human body has five senses: sight, sound, touch, taste and smell. Everything we know about the world around us comes to us through these senses. We see colors and we hear music. We taste whether our coffee has sugar in it and, especially now that we’re heading into summer, we smell the flowers and feel the warm air. But the world isn’t really divided up as neatly into those senses as it might seem. Depending on how you look at it, we might have anywhere from just three senses to thirty-three or more; they can mix together and split apart in ways that we don’t usually think about. Sound in particularly is really just vibrations filling the air around us, and that simple fact can lead to some fascinating discoveries if we look and listen closer.

Can you see sound? It might seem like the answer is no, but if it’s loud enough, you may notice a window shaking or even feel the floor trembling under your feet. But the truth is that everything carries sound and vibrates with it, even if we can’t normally see it. A few years ago researchers at MIT developed an algorithm they call a “visual microphone,” that can scan video footage to observe the way sound causes everyday objects to invisibly vibrate and then reproduce those sounds. Check out this video for a video demonstration of how a houseplant vibrates with the song “Mary Had a Little Lamb,” and how that song can be recreated using those silent vibrations.

https://www.youtube.com/watch?v=FKXOucXB4a8

Everything around us is humming with sound, even if we don’t always notice it. If the frequency’s too low, we might sense the sound without actually hearing it. Such low, deep sounds are called infrasound and even though we can’t hear them, animals use them for everything from traveling in herds to migrating in the winter to sensing earthquakes and eruptions. And although we can’t directly hear infrasound, we can sense when it’s there, as a vague feeling that something’s making us uncomfortable. Researchers think it might be the reason some houses seem to be haunted, and horror movies have started using infrasound to create a more ghostly atmosphere.

I’ve linked to a video here of a 19Hz infrasound clip if you’d like to hear, or feel, it for yourself. You’ll need headphones to play back such a low frequency, and be careful: you might end up feeling nervous, dizzy or even a little sick to your stomach.

https://www.youtube.com/watch?v=F_O1m_QZll0

Most of us spend every moment of our lives surrounded by sound, so what happens when all of that sound’s taken away? The answer can be found in an anechoic chamber, a soundproof room that’s designed to absorb all sounds, both inside and out. Two such rooms, one at Orfield Labs in Minneapolis and the other at Microsoft’s headquarters in Redmond, hold the record as the quietest places on Earth. They’re so quiet that nobody’s ever stayed inside one for more than an hour. Even walking can be a challenge without any footsteps, and hearing nothing but the sound of your own heart, your stomach, even your bones, ends up being too much.

When you’re ready for some noise, though, there’s one animal that’s not only one of the loudest creatures in the ocean, but also one of the smallest. It’s called the snapping shrimp, and it measures just a few centimeters from head to tail. It uses sound as a weapon, launching superheated bubbles through the water that burst at over 200 decibels, louder than a blue whale. These bubbles are so loud that they can even drown out submarines and sonar equipment.

So, can we see sound? The sound of a snapping shrimp’s claw can be so loud that it literally creates a burst of light, but there’s a safer way to view sound waves for ourselves. It’s known as cymatics, the study of sound visualization, and it uses everything from flowing water to grains of sand to help reveal the invisible patterns that sound creates all around us. Be sure to check the video below for an exciting music video by electronic composer Nigel Stanford called “Cymatics” that shows just how many different forms music can take.

https://www.youtube.com/watch?v=Q3oItpVa9fs&t

Whether we’re walking along the beach or just stuck in traffic, listening to music or enjoying the peace and quiet, we’re immersed in a flowing sea of sound, a secret symphony of complex patterns and vibrations hidden just below the surface of what we hear.

Would you consider giving this podcast an honest review? You can do that here: https://lovethepodcast.com/audiobranding.  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

This is the second part of my interview with Jim Kennelly and Sam Ufret. In the first part, we discuss their business, Lotas Productions and how both Jim and Sam got into this industry. In this second part, we dive more into the industry of voice overs itself and where we see this industry going in the future.

We discuss:

• Being open to diversity in voices
• How Jim and Sam use their best judgement when casting voice overs
• Being aware of who else may benefit from your services and how voice overs can increase your reach
• The return of the jingle 
• The increased reach of where voice overs can be found
• The goal of the voice over being an emotional impact
• How we’re really at the infancy of voice overs and audio branding
• How close we are to having AI and synthetic voices everywhere
• Asking the question- “is there something to this?” when finding out how to make synthetic voices sound natural
• When synthetic voice will be used in the future
• How synthetic voice not actually taking jobs, just adding to your portfolio
• How the future of AI looks like separate voices for advertising different products
• The future of conversational design
• New tech coming to voice overs
• Globalization of voice overs other industries
• Clubhouse and its part in the globalization of the voice industry 
• New technology when it comes to voice auditions 
• Personalizing this industry and giving/getting real feedback
• Designing for the newest generation of voice producers

If you want to get in contact with Lotas Productions:

Company Website: https://www.lotasproductions.com/

LinkedIn: https://www.linkedin.com/company/lotas-productions/about/

Instagram: https://www.instagram.com/lotasproductions/

Twitter: https://twitter.com/LotasProdsVOs

Facebook: https://www.facebook.com/LotasProductions/ 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider giving this podcast an honest review? You can do that here: https://lovethepodcast.com/audiobranding. And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/ 

I’m really excited to be speaking with these two guests - Jim Kennelly and Sam Ufret. Jim is one of the powerhouses behind Lotas Productions and has spent his career looking for the perfect voice for each project he’s been a part of. Sam is in the thick of everything over at Lotas. She has an amazing talent for the production end of things and both she and Jim are fighting every day for diversity in the voice over business.  This interview was a wonderful insight into the future of voice overs and I can’t wait to share it with you.

We discuss:

• Jim and Sam’s positive spin on COVID and what it’s been able to do with their business
• The technology that’s connected us through COVID
• Voice overs have always been a work from home industry
• COVID being a push for talent to create a home studio
• The reasons people didn’t want to create a home studio before COVID
• Jim and Sam’s favorite part of working at Lotas
• The future of voice overs
• How sound influenced Jim’s pursuit of voice overs
• Sam’s first encounter with GarageBand
• How Sam loved the idea of being in the war room of a news studio
• How Jim started Lotas to connect with people around the world
• The Origins of Lotas Productions
• The emerging fields of voice overs
• The most popular voices pre-COVID
• Implementing diversity in their voiceovers 
• The importance of seeing yourself in the media
• Bringing forth the diversity of ideas
• The cycles of sound
• Audio branding as casting 101
• The left brain/ right brain divide and how Lotus closes that gap
• Using multiple voices within your audio branding
• The growth of regional spots
• The industries now using voice overs

If you want to get in contact with Lotas Productions:

Company Website: https://www.lotasproductions.com/

LinkedIn: https://www.linkedin.com/company/lotas-productions/about/

Instagram: https://www.instagram.com/lotasproductions/

Twitter: https://twitter.com/LotasProdsVOs

Facebook: https://www.facebook.com/LotasProductions/ 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider giving this podcast an honest review? You can do that here: https://lovethepodcast.com/audiobranding.  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/