Audio Branding

This is the conclusion of my interview with Dr. Lilach Saperstein. If you missed the first part, Lilach and I discuss everything from the science behind hearing/sound to properly using sound effects in your marketing material to make it more accessible for people with hearing loss. In this part, we dive into more of the audio branding side of things and how you can help make things easier for anyone you know who might have hearing loss. 

In this interview, we discuss:

• The possibility of ASMR helping with tinnitus
• The fascination with ASMR in general
• A previous podcast guest who was an expert in ASMR
• A recent ad Liliach experienced with ASMR
• Knowing your target audience
• The evolution of the short snippets of music on TikTok
• Certain types of music or bands that make us feel different emotions
• Intentionally adding in white space to your audio advertising
• My main purpose for starting this podcast - bringing awareness to the importance of audio branding
• Trends moving toward paying attention to audio
• Advertisers having the host read the ad to feed into the connection already made
• The ease that audio gives to do multiple things
• The rise of clubhouse and devices that are merely audio (Google Home, Alexa, etc.)
• The lack of the visual with a device
• Why companies have moved to creating their own sound
• What you really need to create an audio brand
• Auditory processing
• How kids are affected by audio and the effects on auditory processing
• The way the message can get mixed up in your brain
• Some of the main struggles with older people
• Mis-diagnosed kids with ADHD who actually have a hearing/processing problem
• The way hearing aids work
• What hearing aids can’t do
• Tips to use when communicating with people who have hearing aids
• Rephrasing with people who are struggling to understand you
• The individual process of figuring out your individual hearing loss
• Counselling people who have hearing loss and their loved ones
• The work Lilach does with her clients and families
• The power of your auditory sense
• Taking care of your auditory sense - calm relaxing music or sounds you enjoy
• Pay attention to the sounds/words that bring your joy
• If you have any concerns about your hearing, see an audiologist 
• The ways to get in contact with Lilach

If you want to hear more from Lilach:

• You can contact her through her website if you want to talk about her own online practice or just connect with her.
• Instagram: www.instagram.com/allaboutaudiologypodcast 
• Website: https://allaboutaudiology.com/ 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

This is my interview with Dr. Lilach Saperstein. Lilach is different from most of the guests I have on this podcast. She’s into the science end of sound as an audiologist, specializing in helping parents deal with hearing loss in their children. Our conversation runs the gamut of talking about the science of sound to chatting about how sound affects our everyday life. She is such a wealth of knowledge and I’m sure you’ll learn as much as I did!

In this interview, we discuss:

• The newest lockdown happening in Israel
• Lilach’s background that led her to audiology
• Her draw to the medical field
• The integration between education and connection and the medical aspects of audiology
• The basics of hearing - what exactly is it?
• All the different causes of hearing loss
• The processing of what you hear
• Putting meaning to what we’re hearing
• Things moving within your ear and how it brings emotional connection
• The connection of our senses
• Typical aging of our hearing
• What sounds we tend to lose with age
• The options available if you’re losing your hearing
• Managing your environment
• Noise induced hearing loss
• Avoiding loud noises over an extended period of time
• Protection if you’re going to be exposed to loud noises over an extended period
• Using headphones correctly
• Accessibility of content for people with hearing loss
• Not overlapping music and voice at the same time
• Creating a positive experience for listeners and consumers of content
• Speech as humans’ primary means of communication
• The tie between hearing and smell
• Properly placed sound effects 
• Cultural sensitivity to different cultures and the emotions evoked with sound
• Not talking too fast and yet not too slow
• When writing copy that will be spoken, say it out loud as writing it to avoid over usage
• Trying to get people’s attention in those first 3 seconds
• When tinnitus is a problem
• What tinnitus actually is and what simple solutions we can use
• Calming your nervous system

If you want to hear more from Lilach:

• You can contact her through her website if you want to talk about her own online practice or just connect with her.
• Instagram: www.instagram.com/allaboutaudiologypodcast 
• Website: https://allaboutaudiology.com/ 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

This is the second part of my interview with Tom Eymundson. This part dives in deeper to the bigger necessity of having an audio brand. This audio brand is the connective tissue to your customers. Tom really lays out for us how important an audio brand is as we move into this next decade.

We discuss:

• The brands Tom has worked with that really stuck out to him
• His big brand collaborations- Koodo, Porter Airlines
• The way that Porter Airlines has used a champagne flute ping in their audio branding
• The piece of jazz Porter Airlines acquired and where Porter plays their sonic branding (on commercials and when you get on their airplanes)
• Cobranding with different pieces of audio
• The difference between sonic branding and a piece of music
• The danger of leveraging someone else’s music to tap into an emotional connection with your audience
• Branding being an even more important piece of business as more startups are being created
• How businesses are being judged on their audio branding now more than ever
• The NEED for connecting with your customers as a business
• Brands creating their own mix tapes to connect with their customers
• Sound as a key component to expressing the quality of your brand
• The upcoming need of becoming more and more sound proficient as a brand
• How one company is using dynamic music in a phone app
• Mastercard’s new audio soundscape and adding in a sound for your transactions online
• Moving toward having companies create transactional sounds and partnerships between companies
• The time it takes for something in audio to become memorable
• Tom’s current project - doing phase 3 of testing with a lottery company
• All the backend that has to happen for audio branding to be done well
• The cost of creating a really great audio brand
• Using a piece of music versus a human voice
• Marketing and explaining to companies how important an audio brand can be
• The longevity of an audio brand
• McDonald’s success with their audio brand
• How audio branding is your handshake on the way out the door

If you want to find more information about Pirate Group Inc, you can find them:

On their website: www.piratetoronto.com

On Facebook: https://www.facebook.com/piratetoronto

On Instagram: www.instagram.com/pirate_toronto

On LinkedIn: https://www.linkedin.com/company/pirate-radio-&-television/

On Twitter: https://twitter.com/piratetoronto

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Tom Eymundson is a sonic branding strategist and a partner, CEO and driving force behind the ongoing evolution of Pirate Group Inc. In this first part of our discussion, we break down Tom’s three step process for serving his clients and discuss some of the background that led him to create sonic brands for a wide variety of companies.  He’s super knowledgeable and I can’t wait for you to hear his perspective on the importance of having a strategic sonic brand.  You can find Pirate at www.piratetoronto.com .

We discuss:

• How he’s currently doing in this COVID world
• The difference between audio branding and sonic branding
• Tom’s definition of sonic branding
• Tom’s background that led to ending up as the head of Pirate Group Inc.
• Earworms and their impact on Tom’s decision to go into sonic branding
• The sonic branding of James Bond
• The change in creating music for audio branding from orchestras to now Tom being the trackmaster
• The “magic” of adding music to a commercial and how it completely changes people’s reactions 
• The story of the closing of Maple Leaf Gardens in Toronto
• How layering music with storytelling and the visual component leads to an emotional connection
• The evolution into his current process when creating sonic logos
• Breaking down why some sonic identities stick and others don’t
• The need to dig deep and figure out the brand identity before being able to create a new sonic logo
• Sonic logos are meant to draw brand recall
• The goal of creating an emotional reaction to the sonic branding
• The sonic branding methodology should lead to truly understanding the background of the sound
• When to recreate an audio brand or just refresh it
• The process of diving deep into determining the audio branding
• The similarities between creating a visual logo and a sonic logo
• What Tom’s company does if someone says they don’t like what’s been created!

If you want to find more information about Pirate Group Inc, you can find them:

On their website: www.piratetoronto.com

On Facebook: https://www.facebook.com/piratetoronto

On Instagram: www.instagram.com/pirate_toronto

On LinkedIn: https://www.linkedin.com/company/pirate-radio-&-television/

On Twitter: https://twitter.com/piratetoronto

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Have you ever heard the roar of a dinosaur? If you’ve seen any of the Jurassic Park movies, it’s pretty much impossible to forget the bellowing cry of a Tyrannosaurus rex, but did dinosaurs actually sound like that? No one’s really sure. The two closest living relatives of dinosaurs are birds and crocodiles, and they don’t sound anything alike. Did a Velociraptor sound more like a goose or an alligator? Did it even have a voice at all?

While no one’s ever heard a real dinosaur, someone behind the scenes had to figure out what they might sound like and then create that sound for the audience by using bits and pieces of the world around us. That’s where sound designers and Foley artists come in, the artists who use sound to bring the unreal to life.

If you've watched the end credits of a movie and wondered just what a Foley artist is, and why they're called Foley artists, it all started with sound artist Jack Foley and the 1929 movie Show Boat. Show Boat was meant to be a silent film, but silent movies were already on their way out, and a Broadway musical based on the same book had just made its debut the year before. Producers worried that audiences would not only want sound but would also expect to hear their favorite songs from the musical. With no time to go back and film the movie all over again, they turned to Jack Foley to record a separate audio track, creating sounds like footsteps and raindrops using whatever he could find in the studio. It was the very first film to use what are now called Foley effects, and this technique of creating post-production sound effects is named after him.

If you’d like to see a pair of Foley artists at work, creating the sound effects for a movie scene using everything from empty bottles to heads of lettuce, just watch the video below:

https://www.youtube.com/watch?v=OONaPcZ4EAs

Since there aren’t any dinosaurs to come into the studio and record their lines, sound artists for the Jurassic Park movies faced the challenge of giving voices to creatures that no one has ever heard before. They did this by piecing together all sorts of other ordinary sounds. That famous Tyrannosaurus roar, for instance, is the sound of a baby elephant slowed down and mixed with a growling tiger and a bellowing alligator. Those barking Velociraptors are mostly the sounds of turtles mating, with just a dash of angry geese.

Many of the sounds we hear in a movie, even the ones that seem simple enough, are often something quite different. When a legion of Roman soldiers in Spartacus needed to clang dramatically, and it turned out their real armor just sounded like rattling pots and pans, Jack Foley solved it by dangling his keys in front of a microphone. Whenever the sliding doors aboard the starship Enterprise swish open on Star Trek, that’s really just a piece of paper being pulled out of an envelope. And it may be a little harder to see a dramatic kiss in the rain the same way once you know what we’re actually hearing. Check out this short video to find out if you can tell the difference between pattering raindrops and sizzling bacon:

https://www.youtube.com/watch?v=OAG8IbNrYbo

What about a whole universe that exists only onscreen? When Star Wars: A New Hope first came out in 1977, it didn’t just revolutionize the visual effects industry: it also made a big impact on cinematic sound design. From droids and lightsabers to TIE fighters and Darth Vader’s mask, sound designer Ben Burtt had to invent all sorts of new sounds that don’t resemble anything we’d usually hear.

There’s no mistaking the hum of a lightsaber for anything else, even though we don’t really have lightsabers. That sound comes from a film projector motor mixed with the electric hum of a microphone held too close to a TV set. To make the lightsaber whoosh as it’s swung back and forth, Burtt played back that sound and then waved another microphone around the speaker to change the pitch.

If you’d like to learn more about how such iconic sounds as R2D2’s beeps came about, just have a look at this video:

https://www.youtube.com/watch?v=WBKKXjNf1sE

While digital audio effects have helped make sound design a little less hands-on than it was in the past, inventing such unique sounds still takes just as much imagination. From television and radio to movies and video games, sound design remains an essential part of storytelling and the creation of imaginary worlds.

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

This is the second part of my interview with Cynthia Zhai. We continue our conversation about the different ways you can improve your voice along with the technical workings of it. There are a lot of actionable pieces of advice in this interview!

We discuss:

• people who think they sound like a man or vice versa
• The physical science behind vocal sound
• The work Cynthia does with her male clients to help their vocals sound deeper
• The work Cynthia does with her female clients to lighten up their voices
• The use of too much force and how it makes women sound more masculine
• Resonance’s effect on the vocal cords and what exactly it is
• How most people only use 4 out of the 5 cavities for resonance
• The consequence of breathing incorrectly
• What the 5 cavities of resonance are
• Most people don’t use the chest cavity
• How to correct your breathing and have more control over your resonance
• Case studies of people who worked on their vocals to improve
• A woman who lost out on a promotion twice because of her voice and how working with Cynthia changed that
• The other side effects that happen when you work on your voice - happiness, optimism, being more positive
• The connection between voice and mindset
• Your voice is connected to your entire body and has a huge impact
• The second case study with a man who was depressed and afraid of losing parts of his life
• When he worked on his voice, his happiness changed and he no longer had to worry about his job or his marriage
• The connection between progressing as a person and progressing in relationships
• The steps necessary to improve your voice
• Observing when you’re holding your breath - when speaking or otherwise
• Releasing stress with your breath and voice
• Adding in emotion when talking about techniques to improve your voice
• The day-to-day effects on the voice
• When you block your emotions, you block your energy flow
• Observing how great speakers speak with emotion
• Group coaching with Cynthia - find her on social media

You can find more information about Cynthia Zhai:

On her website: powerfulexecutivevoice.com

On her TED Talk: https://youtu.be/PcDerWSyccg

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

In this interview, I’m speaking with someone who has a real knack for voice - Cynthia Zhai. She’s helped people from over 46 countries around the world improve their voices and speak with impact and conviction. If you’ve been wanting to improve the quality of your voice, this is the interview for you!

We discuss:

• Cynthia’s current living situation during COVID
• Cynthia’s background in singing and voice
• Falling into becoming a voice coach
• The development of her work - how do you change your voice?
• The realization people have had in the last year about the tone of a good voice
• If the tone of voice is low quality, then people won’t hear the content as well as they could
• Conveying emotions through our voices 
• The science behind an attractive voice
• The voice sends out vibrations and some frequencies are more attractive/easier to listen to
• The constriction of the vocal cords and how it effects voice frequency
• Stress’s effect on the voice
• Authenticity’s part in producing a relaxed voice
• The importance of breathing when it comes to voice
• How to breathe properly when doing any sort of speaking 
• The balloon analogy that gives a great visual for the proper way to breathe
• The importance of having proper voice quality for your brand
• Authenticity and relaxation and their importance for podcast hosts and guests
• Matching your voice to your brand
• Ways to improve your voice if you don’t like the sound of it
• The reason why your voice sounds differently to you than when you listen to a recording of it

You can find more information about Cynthia Zhai:

On her website: powerfulexecutivevoice.com

On her TED Talk: https://youtu.be/PcDerWSyccg

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Imagine you’re a child and you’re riding in the back seat of a car at night. You watch the trees passing by you through the window, and then you close your eyes so you can feel the vibrations through the seat. All the while the engine softly rumbles all around you, surrounding you like a blanket. Over half of parents surveyed said they’ve used “dream drives,” taking their children on a drive at night just to help them fall asleep. But what if you’re driving an electric vehicle? Would it still have that soothing rumble?

Last year Nissan partnered with Tom Middleton to find a way to preserve this timeless experience in the Nissan LEAF, an electric car that would normally be completely silent. To help the LEAF sound and feel more like an old-fashioned car, Middleton created an ambient album of combustion engine sounds called the “Nissan Leaf Dream Drive” that’s available on Spotify, Google Play and other platforms. To learn more about it, just click the link below:

https://www.edelman.com/work/nissan-dream-drive

This isn’t the first time sounds have been added to electric vehicles to make them seem more familiar, and it won’t be the last. A new EU law mandates that by this July all hybrid and electric vehicles will need an “acoustic vehicle alert system” to make sure pedestrians can hear approaching vehicles. Those sounds are required to resemble a gasoline engine, and to scale up and down with the vehicle’s speed. A similar “quiet car” law will take effect in the United States this March, after a six-month extension.

Electric cars are just one example of how new technology is changing many of the sounds we take for granted, and how we’re working to bring those sounds back in new ways. You may have heard of the “coconut effect,” especially if you’re a fan of old westerns or a certain Monty Python movie. Whether it’s coconut shells clapping to imitate galloping horses, or the squealing tires during every car chase, or whirring, beeping computers, there are sounds in movies that we just expect to be there. It turns out that many of the sounds we take for granted in our lives work much the same way.

If you’ve ever had a cell phone call drop – and who hasn’t? - you could probably tell after just a second that the line’s dead. But how did you know? Though we don’t usually notice it, there’s a slight background hum added to digital telephones called a “comfort noise.” It’s only there when the line’s open, and when that hum stops we know that the call’s ended without even really thinking about it.

That hum was just a side effect for landline phones, but we’ve become so used to it that, even though modern phones don’t really need it, we’ve added it back in. Smartphones also do this with buttons that click when you press them, even though you’re just tapping a screen, while haptic feedback gives your hand a slight jolt with each click. It doesn’t need to do that, but it wouldn’t feel right for us if it didn’t. From rumbling vacuum cleaners and clicking car locks, from satellite radios with fake static to potato chips meant to crunch with each bite, a surprising number of sounds around us are intentionally designed to enhance our lives. For a closer look at some of them, check out this video:

https://www.youtube.com/watch?v=rZOpDve8ARA

As digital technology expands and replaces older, mechanical sounds with silence, it turns out that at least some of those background noises, whether it’s the rumble of a car engine or the hiss of a phone line, are still pretty useful. Sound remains an important part of our lives, and in many ways the audio industry is now working to replace and improve upon those missing sounds.

Most of us aren’t that comfortable with things being too quiet. Having those little clicks and hums all around us helps give the world context, and reassures us that everything’s still working even when nothing seems to be happening. Ambient soundtracks and background noise generators are becoming more popular these days; the link below discusses the difference between distracting noise and relaxing background sounds, and illustrates that subtle difference with a coffee shop ambience:

https://mynoise.net/NoiseMachines/cafeRestaurantNoiseGenerator.php

While it often feels like we’re simply reacting to the sounds all around us, those sounds, more than ever before, are being molded to fit our needs and meet our expectations. As technology works to make our devices, our cars and even our homes quieter, we’re finding more freedom to fill them with the melody of our own lives.

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

This is the second part of my interview with Hamish Macdonald. In our first part, we discussed how he has embraced the audio branding world and what that’s meant for his company, Squeak E Clean Studios. Now, we’re discussing the importance of sound and how it plays out for different companies. Audio branding has become an increasingly sought after part of a company to help with reaching customers. I loved hearing Hamish’s take on this!

In this episode, we talked about: 

• What exactly spacial sound work is
• How spacial sound encourages people to take action by using specific sounds
• Hamish was tasked with creating spacial sound for a car company and how it integrated into a whole experience for the audience
• He uses outside help to create different aspects of various projects
• Hamish is willing to find the best person for the job and make sure every customer is getting the best product possible
• You don’t really know if something is a successful sonic logo until it’s been out in the world
• Netflix was once deemed as the most popular sonic logo and now it’s starting to have negative connotations 
• Hamish speculates that Netflix’s negative connotations are actually a reflection of how the consumer feels about the amount of time they’ve spent binging 
• Some sonic logos become annoying and don’t have a positive experience for the consumer
• Sound and music are some of the best ways to communicate across cultures and countries 
• The different companies that have taken away visual branding and moved toward sound branding and logos
• Hamish had a conversation with a colleague about why some companies are more willing to spend money on a visual brand instead of a sonic brand
• Companies want their logos and brands to withstand the test of time
• Hamish says that companies should invest in an audio brand because you can reach people across cultures and where the industries are moving
• If companies are not using an audio brand, they are missing out on a large part of their own market
• COVID has drastically changed how audio branding is received and needed for the customer experience
• It’s important to use sound strategically and not invade people’s personal space

If you’d like to learn more about Hamish or Squeak E. Clean, you can find more info here:

On LinkedIn: https://www.linkedin.com/in/hamishmacdonald2/

The Squeak E. Clean Website: www.squeakeclean.com

Facebook: https://www.facebook.com/squeakeclean/

Instagram: https://www.instagram.com/squeakecleanstudios/

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

In this interview, I talk with the managing director of Squeak E. Clean Studios - Hamish Macdonald. Hamish has done a wide variety of projects in advertising, production and post-production, and manages post and production companies throughout America, Australia, England and Asia. I’m super impressed with the work his company does and having international offices allows him to create audio branding for just about anyone.  I was excited to get the chance to talk with him about his take on audio branding and what’s in store for the future of Squeak E Clean Studios.

Here are the main talking points of the interview:

• His 10 months spent in the US and what it’s been like to be in the US during COVID
• He’s been spending time with his team, helping with the integration of Squeak E Clean and Nylon Studios
• Hamish is originally from Australia and will be headed back home soon for just a few months
• He’s always been interested in production
• After some early work, he realized he was more into finding great talent
• Hamish fell into working and running Nylon Studios
• Audio branding comes into play when looking at what a business needs overall
• The merging of Nylon Studios and Squeak E Clean has been bringing the best of both worlds together
• Hamish has loved seeing the amazing work that all his teams have done and how they work together
• He has created a cohesive culture across all his teams and really values everyone’s individual talents
• Depending on where the teams are located, teams’ work ebbs and flows
• Hamish is focused on building great relationships with his clients so they can have continual work
• Some of his most notable clients and companies he’s worked with are: Square, HP, and Campbell’s
• Because of the pandemic, they’ve been able to continually build those relationships and create some really unique things
• With each client, they start with who their client base is and who they are trying to reach with their products
• The global nature of his combined companies allows for them to reach a variety of companies and help those companies reach customers around the world
• For each project, he has all 10 of his composers write for the client to find the sound that the client likes the best
• Hamish points out the importance of both a visual and sonic logo
• Hamish takes us through his thought process with his team in Summer 2019 to get better at sonic branding

If you’d like to learn more about Hamish or Squeak E. Clean, you can find more info here:

On LinkedIn: https://www.linkedin.com/in/hamishmacdonald2/

The Squeak E. Clean Website: www.squeakeclean.com

Facebook: https://www.facebook.com/squeakeclean/

Instagram: https://www.instagram.com/squeakecleanstudios/

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/