Audio Branding

This is the second part of my interview with Chris Wirsig. We dive into other topics like music design, the changes the pandemic's brought to music production and recording, and how you might get started in the world of music production yourself! 

In this part of the interview, we talk about:

• How music design looks in different countries 
• Changes in the movie making industry, especially when it comes to music production
• The changes he’s made with composing music since he started
• Chris speculates how he thinks the pandemic will change music production
• Recording music in different locations separately and then having one person mix everything together
• How technology’s changing the way full productions happen
• All of the changes that have happened in the last 5 years that allow for better remote collaborations
• The future of remote recording
• How Chris uses his keyboard to create pretty much any sound 
• Chris’s love for the cello and adding it to nearly everything he writes
• Chris’s upcoming productions and how different they are from what he’s been doing
• His love for making up new and unique sound combinations
• Advice on how to get into this sort of work
• Chris’s word of caution about doing music production, especially for TV

Want to contact Chris or find out more information?

Website: www.chriswirsig.com

Music library: www.counter-communications.com

Social Media:

www.facebook.com/ChrisWirsigMusic

www.instagram.com/chriswirsig

Music:

https://open.spotify.com/artist/2CFVqb5EoEm8rqxeTVUJMj?si=AlKBqcbbS52kEL3jwCVWwA

https://music.apple.com/artist/chris-wirsig/865686973

https://www.youtube.com/channel/UCjGmOruNRmxf2VAj6LPL3vw

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

In this interview, I had the joy of talking with Chris Wirsig, a classically training pianist and saxophone player. He’s been able to take his classically trained skills and spend the last 20 years in music production and composition for games, film and TV. He has a love for darker sounding music and his productions can be heard on things such as the Top Ten iPad game, “Alien Tribe 2”, multiple award-winning short films and the comedy feature film "39 And A Half," as well as numerous TV shows on ABC, E!, MTV, Fox Sports - just to name a few. In addition to writing music for different productions, he’s started a few different bands and does song writing on the side.

I was so impressed with his background in both the creative and business end of things and his take on how music influences us has made for a very interesting conversation! I'm looking forward to sharing this with you.

In this interview, we talk about:

• How Chris is dealing with COVID and what’s happening in California (he's based in L.A.)
• His background and how he got into music
• His love for music and all the instruments he plays
• How he found a love for writing melancholy and dark music
• Why Chris likes writing darker music
• Chris’s love for fictional scary things versus being scared in real life
• How he goes about writing the music for each movie depending on the information he has
• Some of his favorite ways to compose music for a movie
• The way Chris’s music affects the emotion in a movie
• Chris’s most recent experience with writing music for a movie set in Africa and adding in cultural elements
• Chris’s upcoming production featuring his music
• The use of major and minor chords in his productions
• Using both major and minor chords in a piece of music, even if it’s a minor piece of music

Want to contact Chris or find out more information?

Website: www.chriswirsig.com

Music library: www.counter-communications.com

Social Media:

www.facebook.com/ChrisWirsigMusic

www.instagram.com/chriswirsig

Music:

https://open.spotify.com/artist/2CFVqb5EoEm8rqxeTVUJMj?si=AlKBqcbbS52kEL3jwCVWwA

https://music.apple.com/artist/chris-wirsig/865686973

https://www.youtube.com/channel/UCjGmOruNRmxf2VAj6LPL3vw

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

The holidays are just around the corner, and we all know what that means: Christmas songs on the radio and holiday jingles in just about every store. But there's one kind of traditional jingle we aren't as likely to hear these days: the commercial jingle. If you used to wish you were an Oscar Mayer wiener, if the best part of waking up was Folgers in your cup, if you were ever stuck on Band-Aid brands because Band-Aid's stuck on you, then you probably grew up in the heyday of advertising jingles. So, whatever happened to those jingles? Do they still have a place in audio branding, or have the Toys R Us kids all grown up?

In many ways, jingles were the first step in the history of audio branding, and they're much older than you might think. If you know the Muffin Man or can sing along to Hot Cross Buns, then you're already familiar with the jingles of the colonial era. Those rhymes started with vendors in the Middle Ages who had to find ways to make their street cries stand out and get people's attention. That meant short, simple phrases often set to music, and the fact that we can still recite some of those rhymes today shows just how well they worked.

With the invention of radio came the modern jingle. Now vendors had to grab and hold the attention of millions of people, and General Mills did just that in 1926 with a barbershop song called "Have you Tried Wheaties." That one commercial turned Wheaties sales completely around in the Twin Cities market, and when the company aired the song nationwide the following year, Wheaties went from a failing brand to a household name.

Want to hear the jingle that started it all? Here's a link to the original ad:

https://www.youtube.com/watch?v=GLy5tANvXhY

Other companies quickly caught on and started coming up with their own musical numbers, and the jingle era was born. From radio to television to the internet, jingles became pretty much synonymous with audio branding. Promoting a brand meant giving it a jingle, whether it's the Chiquita banana song, the singing Meow Mix cats or Coca Cola teaching the world to sing. But things began to change around the turn of the millennium. Those catchy earworm jingles started to disappear. In 1998, 12% of television ads featured jingles; by 2011 it was just 2.5%. But if commercials weren't using jingles, what were they using?

For the most part, they were now using licensed songs. This wasn't a completely new development; those medieval street cries were often set to popular folk songs of the era, and the "Have You Tried Wheaties" jingle borrowed its tune from the 1919 song "Jazz Baby." Michael Jackson ushered in a whole new era of melding pop music and advertising with his "Pepsi Generation" commercials set to the tune of "Billy Jean," and ten years later Microsoft borrowed the Rolling Stones' "Start Me Up" as its anthem for Windows 95.

What did change is that advertisers were no longer relying on famous musicians and recognizable songs. More and more often, the commercials featured smaller artists and songs that many viewers hadn't heard before. With DVR and streaming content rendering the old 30-second TV spots obsolete, the focus shifted to simply engaging the viewers and convincing them to keep watching the ad. Without a captive TV audience, advertisers needed those viewers to like and share their commercials. One way to do that is by promoting new music that might get people talking and, more importantly, watching.

For a great discussion of the rise and fall of jingles, check out this Cheddar Explains video "The Unexpected Death of the Ad Jingle":

https://www.youtube.com/watch?v=hUhJ3f72PRc

But as new media continues to evolve, jingles are making a surprising comeback. Online ads, often just a few seconds long, have allowed companies to create musical brands that immediately stand out despite their length. Just think of McDonald's and its wildly successful "I'm Lovin' It" theme, or how State Farm's "Like a Good Neighbor" jingle has returned as the bumper for each commercial. Unlike past jingles, these songs aren't trying to tell the listener about the product so much as they're trying to create an instant connection with the brand. As audio branding continues to expand, moving out of the traditional TV and radio spots and into our daily lives, that sort of connection is becoming more important than ever.

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

I'm excited to be sharing the second half of my interview with Kaye Doran. In the first part, Kaye shared so much with us and what she does in her work. In this second part, we're continuing the conversation about everything from how to use your own tools/instruments to how she uses her work to help heal people with grief to channeling a child’s way of thinking. It's such a calming end to our interview! 

In this second part, we cover:

• How Kaye shares with her clients so they can continue their own healing
• Her whole purpose - to empower her clients
• The importance of breathing in everyday life
• When people eventually get to the point where they need to see her for help
• The shadow work
• Releasing negative energy in a productive way
• Letting our minds help heal us
• How Kaye helps others overcome grief
• What to NOT do when it comes to overcoming negative energy
• When to ask for help
• Our internal voice
• Kaye’s simple tools that lead to actual change
• Kaye’s fear activity (that you can do, too!)
• Accepting our internal knowing 
• The “good” parts of fear
• Using outside things to help motivate you through negative thoughts
• Helpful resources Kaye has for you (on her website)
• Kaye’s upcoming coaching program
• Her thoughts on a final product launching this month

If you want to follow Kaye Doran or find out more about what she has to offer, you can find her here:

Website: www.Kayedoran.com 

FB Page- Inner Expressions: https://www.facebook.com/Inner-Expressions-260662878197298 

FB Group- Rise and Shine Women: https://www.facebook.com/groups/340808953165931

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

This interview is unlike any other that I’ve had the opportunity to do and Kaye Doran brings such a fascinating take on life! She's an entrepreneur and is passionate about helping people create their greatest lives, from the inside out. She is both a life coach and a shaman, which creates such a unique take on healing - and specifically, healing with sound. I can’t wait to share this with you!

Tune in to hear:

• Kaye’s background and how she jumped into the world of sound healing
• The adverse effects to her beginning journey of her sound healing
• The common sound of different emotions
• Sound's continued influence
• The purposes of sound healing instruments
• Sound connection to the outside world
• The different vibrations of different bowls and where it vibrates
• The difference between the highest self and your inner self
• How sound can release energy from the body
• The different types of sounds that can come out during sound healing
• Rewiring ourselves to let go of blocks
• Feeling your feelings
• Breathing into the blocks
• How people respond to the work Kaye does
• The types of people Kaye has worked with
• How internal healing has helped her clients in conjunction with western medicine
• Shamanic healing process
• A walk through of what it can be like to be in a session with Kaye

If you want to follow Kaye Doran or find out more about what she has to offer, you can find her here:

Website: www.Kayedoran.com 

FB Page- Inner Expressions: https://www.facebook.com/Inner-Expressions-260662878197298 

FB Group- Rise and Shine Women: https://www.facebook.com/groups/340808953165931

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

So much has changed about our world, from one century to the next, even from year to year. Just imagine taking someone even from the 1980s and dropping them into the world we live in right now, much less someone from a hundred or two hundred years ago. But all the way back through history, as far back as the dinosaurs and even much further, there are sounds that we’d still instantly recognize today. Let’s take a closer look at that timeless world of sound and what can happen when we start to add our own sounds to it. Composer Pauline Oliveros (pronounced “Oh-lee-vehr-ohs”) defined the word “soundscape” as “all of the waveforms faithfully transmitted to our audio cortex by the ear and its mechanisms.” The soundscape of the Earth can be divided into three layers, and those three layers happen to reflect the history of the world itself and how much it’s changed.

First there’s “geophony,” sounds that come from natural forces like rain or wind. It can be as dramatic as an erupting volcano, or as gentle as a stream. These were literally the first sounds in the world. One of the most familiar sounds today started billions of years ago as the Earth cooled and water vapor began to condense into rain. That rain fell for centuries and soon became another familiar sound: the sound of the oceans lapping the shore.

Then there’s “biophony,” which is the sound that comes from living things. This is where things get really interesting and complicated. It’s pretty much impossible to imagine a forest without thinking of the birds chirping in the treetops. Whale songs literally fill the ocean, echoing from continent to continent. Just within this past decade we’ve even discovered that mice sing to each other at frequencies too high for our ears to pick up. Check out my blog for a link to a video clip of a male lab mouse literally singing to his mate.

https://youtu.be/ZS4Chf9yh8s

This makes mice one of the very few mammals to have their own mating song – unless, of course, you count people. That brings us to “anthropophony,” which is all the sounds that human beings make. For a long time the only sounds that we could add to this soundscape were our own voices. But then we began to use tools. We started singing, clapping, and creating musical instruments to invent all sorts of new sounds never heard before. But we also invented tools and machines that are quite loud without meaning to be, machines that make noise instead of music. We call that sub-layer of sound “technophony.” Traffic jams, airplanes, subways, construction work, these are the sounds that we usually think of whenever we think about life in the city. Those sorts of sounds are becoming a big problem for the rest of the soundscape, a problem we now call noise pollution.

There’s a link on my blog to Cedric Engels’ fascinating video “Sound Ecology: A Better Sounding Planet” that offers a more detailed look at each layer of sound.

https://youtu.be/Vtfro7tzXDg

Noise pollution, that loud, messy layer of sound that our modern world creates, can disrupt the biophony that makes up the rest of the natural world. Animals aren’t just listening to their own species, but to every sound in their natural environment. Each species carves out a spot for its own unique voice. Cicadas, crickets, frogs and birds have each developed a distinctive acoustic bandwidth so that, even though they all share the same environment, they aren’t shouting over each other. You’ll also find a short video on my blog of a dawn chorus of birds in England. Notice how, even with all sorts of different animals singing at the same time, you don’t have any trouble telling which one is which.

https://youtu.be/r6_LYIdYxz4

Noise pollution drowns out that natural bandwidth, making it harder and harder for animals to hear each other, to attract mates or even hunt for food. In the ocean, where the soundscape is much louder and even more important, sound pollution from ships, sonar and oil drilling has led to whale strandings and other changes to life in the ocean. We’ve talked before about the positive impact music can have on our health and well-being. But noise can have just the opposite effect. It can trigger stress, fatigue and even cardiovascular disease. Some studies show the worst of these effects doesn’t come from the sounds we hear during the day but while we’re sleeping, when we’re least able to filter them out.

While music can be a powerful instrument for improving our lives and making the world a better place, it can have an equally disruptive impact when it’s just noise filling up the rest of the soundscape. Our global voice, our anthropophony, is an ever-growing part of the world around us, and it’s up to us to ensure that our sound is one of harmony.

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

I continue my conversation with Macha Gruber. In this second half of the interview, we discuss everything from advertising to diversity in voice acting to COVID to the Keto diet. This part of our interview is even better than the first part! 

Tune in to hear Macha and I discuss:

• The importance of imaging for radio and how the voice actor becomes part of the brand
• How voices have changed 
• The increase of female voices on voice overs
• The increase of diverse voices on voice overs
• Not being in competition with voice actors
• How Macha and I are both looking forward to hearing more diverse voices in areas that aren't only meant specifically for diverse voices
•  The changing dynamics of diversity in general
• What Macha is currently doing
• Family dynamics in this quarantine era
• How COVID has affected my singing gigs
• What COVID really looks like in the US versus what’s being shown on TV (no one really knows!)
• What COVID has done to advertising and audio that’s needed 
• How major tragedy effects the audio in general
• The comeback of humor in advertising
• The humor that’s coming back to advertising from this current situation
• The balance between being crude and being humorous
• Keeping anger out of advertising 
• The death of the sexy read
• The birth of sophistication with a woman’s voice
• Her true love of coaching and hopefully being able to come back to it
• The love of being on a team and loving the work she does with her coaching clients
• Her undertaking of Keto in COVID
• Finding Keto goodies at the store

If you’d like to get in contact with Macha Gruber, you can find her:

Website: www. machacreative.com

Instagram: www.instagram.com/machacreative or www.instagram.com/machagruber

Facebook: https://www.facebook.com/missmacha

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/ 

I'm so excited to chat with Macha Grueber. She's done some amazing things in the audio world and I have to tell you - I've been looking forward to hearing her perspective on the current status of the audio branding world. Macha is a professional voice actor and has spent the better part of 15 years in the audio industry, doing everything from voice acting to now being part of the elite creative team at iHeartRadio. This is quite the interview and we had so much fun chatting!

Tune in to hear Macha and I discuss:

• Macha’s take on COVID-19
• How helpful having a home studio has been
• Her first introduction to audio- being part of a pirate radio studio
• Going to college to be a chiropractic doctor
• How she transitioned away from chiropractors to being a radio show host
• Her first take at doing her own audio imaging
• How making promos led to her going to broadcasting school
• Transitioning away from being ON air into creating audio imaging 
• Where imaging for radio came from
• The background on radio station imaging and how it affects ratings 
• What’s changed now- length of promos and what promos sound like
• The places radio shows up now versus 20 years ago
• Listening to radio stations at home on smart speakers
• Transition into iHeartRadio
• Being kicked out after her first internship 
• Her first gig with Clear Channel
• The in between time- working in the real world and doing audio imaging on her own
• Her experience creating demos and doing voice over
• Trends Macha has seen in commercials- both visual and audio
• The effects of the millennial craze
• What makes good audio branding 
• The impact of writing on a good commercial 
• How audio recordings happen in the commercial world
• The importance of theater of the mind for commercials versus a voice over
• How sound design affects the entire commercial
• Turn around time for commercials 

If you’d like to get in contact with Macha Gruber, you can find her:

Website: www. machacreative.com

Instagram: www.instagram.com/machacreative or www.instagram.com/machagruber

Facebook: https://www.facebook.com/missmacha

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Music can have a powerful effect on our feelings, our behavior, even how we see the world around us. But what if music itself can react to our feelings? Weav Run, an award-winning workout app that instantaneously adjusts a song's tempo to match the listener's own pace, offers just one example of the fascinating potential of dynamic music.

When it comes to audio branding, music's usually thought of as the product - and the audience is just a passive consumer. You can listen to a song and let its melody carry you through the highs and lows, but no matter how many times you listen, those highs and lows aren't ever going to change. The song is the song, and changing the mood a soundtrack sets usually just means switching to a different song. Dynamic music, however, seeks to reinvent that relationship by enabling a single audio track to evolve and reflect each individual listener, whether it's by matching your walking pace, or detecting and following the rhythm of your heartbeat or breathing rate, or even measuring changes in your brain activity. Slow and thoughtful, lively and upbeat or quick and energetic, dynamic music allows a song to remain instantly recognizable while engaging us on a surprisingly personal level.

Just check out this video demonstration of Weav Music's exercise app Weav Run, which won the 2019 International Sound Award for Service and Sound start-ups:

https://www.international-sound-awards.com/media/ISA2019/2019-1014-Weav-Music_presentation_Rasmussen_KB.mp4

As you can see, it's not just about speeding up or slowing down the music: there's a very tricky balancing act to consider between the pitch, tempo and even the composition of the song so that it remains appealing - and recognizable - in a variety of forms. Managing those sorts of second-by-second changes, and doing it so quickly that the listener doesn't even notice it's happening, is a pretty new development that's gotten a really big push from smartphones, mobile devices and our always connected, on-the-go world.

Still, the idea of it has been around for quite a while: just think of an opera, where a whole orchestra's focused on just keeping pace with the action on the stage. But the idea of doing this automatically and in real time, for each and every person, really got its start with early computer games, where programmers had to come up with some very inventive audio techniques to allow the music to seamlessly shift from one situation to the next. Here's an example of one such technique called vertical re-orchestration that uses hidden bridges to move back and forth between slightly different versions of a single melody:

https://youtu.be/O5ZRYx_AMo8

If you think about it, video games are really all about influencing a person's behavior and creating an immersive, dynamic environment that draws them into the experience, which is just the sort of engagement that audio branding seeks to create as well. As the intersection between technology, art and lifestyle continues to expand, that sort of approach is becoming more and more relevant, not just in virtual environments but in our everyday lives as well. For instance, Sync Project, a Boston audio startup acquired by Bose in 2018, has been developing technology that adapts music to a listener's real-time biometric data to help them relax, to fall asleep, even manage chronic pain and other medical conditions:

https://www.newscientist.com/article/2127759-start-up-uses-biometrics-to-tailor-music-for-good-nights-sleep/

If you'd like to see how it works, give it a try here:

https://unwind.syncproject.co/#/

Music can have a very real, even medical impact on our brains and bodies. Just listening to a favorite song can trigger the release of endorphins in much the same way exercise does, and releases neurochemicals such as dopamine and oxytocin, promoting a sense of well-being and reward and actually blocking pain receptors to reduce stress. This effect is so potent that music therapy is currently being researched as an alternative to opioid prescriptions. The potential for dynamic music to utilize and finely tune this effect for each listener could have enormous implications for everything from audio marketing to the entertainment industry to healthcare.

Audio technology's evolving at an unprecedented rate, and in ways we hardly could have considered a decade or two ago. Today we can go jogging with the Weav Run app and, instead of simply keeping up with the music, the music itself keeps up with us, changing and flowing to reflect our own experience in the moment. We're entering an era in which listeners no longer simply listen to and consume music, but engage with that music on a physical, personal level, weaving it more and more deeply into the fabric of our lives.

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

This is the second part of my interview with Eric Seay. We dive into more about how audio varies for different brands. Eric also walks us through his entire process for creating an audio brand. This second part of our conversation is just as intriguing as the first and I can’t wait for you to dive in!

In this episode, we explore:

• How to create audio branding for a company that just has a feel
• The different phases of developing an audio brand
• How many companies and brands have thought about their audio branding
• How audio branding has become more normalized
• The background needed before writing the actual audio
• How AudioUX decides what each brand needs for their audio branding
• What Eric does with each brand
• How psychoacoustics comes into play
• Best practices for sounds
• Universal sounds versus location specific
• Generic sets (sounds) versus Premium sets (sounds) and how that drives sales
• Sounds creating experiences
• Where UX came from and the importance of the user experience
• Working with the UX teams with each brand
• The new platform for audio branding
• Having apps work together with their audio
• The parts of different experiences that should have differences with audio
• Making sure everything sounds the way it should once everything has been created
• How audio branding has changed
• The need for comfort with sounds now with COVID
• Sound types and their unique skills in different apps/devices
• How sound affects what we want
• The evolution of audio branding with each brand
• Check out the case studies on the website

The best way to contact Eric Seay and AudioUX is through their website at https://auxnyc.com/. You can find AudioUX on more social media platforms @aux_nyc (Instagram, Facebook, and Twitter).

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/