Audio Branding

This week’s episode is part 1 of an interview with Eric Seay. He has a deep understanding of vertical sound. He combines his love for the artistic expression of music and the study of psychoacoustics (fascinating, right?). He and his team have done extensive research into the power of sound and are constantly pushing the limits of what is possible for the future of audio branding. This is a conversation I've wanted to have for a while - and I hope you find it as fascinating as I do!

In this episode, we talk about:

• How things have been going since the start of COVID in NYC
• The change in industries for voice actors with COVID
• His background in audio
• How becoming a musician and studying music theory influenced his current path
• Why Eric minored in psychology
• What exactly is psychoacoustics
• The backend side of audio branding
• The shift in the commercial music industry
• The formation of AudioUX
• The purpose of AudioUX- bringing together audio and visual branding
• The importance of the audio logo and the company identity
• Things you can do modularly to keep your audio branding evergreen
• How different businesses have manipulated their audio logo to convey different emotions
• Universal sounds and icons
• Why audio branding is important
• How audio allows you to interact with different brands
• Transporting with different sounds to different places
• How he came up with a sound for a color
• The process of doing audio branding
• All the different components that get created during an audio branding process

The best way to contact Eric Seay and AudioUX is through their website at https://auxnyc.com/. You can find AudioUX on more social media platforms @aux_nyc (Instagram, Facebook, and Twitter).

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

This is the second part of my interview with Emily Rose Giddings. This episode is a continuation of our conversation about music and sound and really dives into what she does to help her clients embody their own sound as well as what’s involved in training your voice for video/speaking.

Listen in to our continued conversation about:

• What it means to be “performing a script”
• The difference between a good actor and a great actor
• How to shift your mind to creating the environment to speak well
• How imagination comes into play with voice acting
• Voice acting in different realms 
• The importance of having emotion behind your voice acting
• My process for changing my voice to match the purpose of the voice acting I’m doing
• The mingling of emotions to create the “correct” voice for each project
• Acting theory
• The process of mixing real life experiences with imaginary ones
• What’s involved in confidence coaching
• Why people think they need confidence
• The fallacy about “getting there”
• The importance of clear goals and what you need to do to achieve them
• Taking feedback gracefully
• How Emily works with her clients
• Emily’s ideal clients
• How her past with marketing has impacted the people she works with
• What Emily is currently working on - something for coaching and something for her music
• The struggle with touring
• How Emily connects with her audience- social media scheduled performances

If you are looking for more information about Emily Rose Giddings’ coaching opportunities, you can find those here:

Website: https://www.emilyrosegiddings.com 

Facebook group: https://www.facebook.com/groups/confidentcreativeentrepreneurs 

If you’re looking for more information about her band, you can find that here:

Zigtebra: https://www.facebook.com/zigtebra 

Instagram: www.instagram.com/Zigtebra

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/ 

In this episode, I had the joy of talking with Emily Rose Giddings. She is a self-taught musician who has toured the country multiple times as the lead vocalist in the indie band Zigtebra. She's also a certified life coach who focuses on helping her clients find confidence and authenticity in marketing online. With the change in schedule due to COVID, she's creating lots of workshops in her Facebook group, Confident Creative Entrepreneurs, to keep her community engaged. I'm excited to share with you her perspective on sound and music!

Tune in to hear our conversation about:

• The tech adventures caused by everyone being at home
• What she’s been up to since COVID hit
• Her background in music and what led her to performing 
• Her start with music and her experience with underground music
• Her fascination with Fiona Apple and her influence 
• Exploring texture of voices 
• How frequencies of voices resonate with different people
• The progression of finding your own authentic voice 
• Melding of voices to create your own voice
• The progression of music through different decades 
• The irony and throwback of the announcer voice
• How she gets people to use their voice well on video
• Different exercises to help people use their voices better
• The importance of breath control
• Confidence and the fear that keeps us from having confidence to show up well
• What people say before vocal lessons with Emily
• What to focus on while you’re speaking to keep you from losing your confidence
• How to actually get better at speaking
• The importance of the ongoing coaching 

If you are looking for more information about Emily Rose Giddings’ coaching opportunities, you can find those here:

Website: https://www.emilyrosegiddings.com 

Facebook group: https://www.facebook.com/groups/confidentcreativeentrepreneurs 

If you’re looking for more information about her band, you can find that here:

Zigtebra: https://www.facebook.com/zigtebra 

Instagram: www.instagram.com/Zigtebra 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

In this second part of my interview with Robert Kennedy III, we continue our conversation about communication and how it plays into the realm of public speaking. There are so many good tidbits that are applicable to anyone who needs to use communication as part of their lives!

Tune in to hear Robert and I talk about:

• Determining what other people need from you
• How asking “what’s going on in your world?” helps to know what’s drive people
• Listening as the flip side of communication
• Exploring your own curiosity 
• Power zones and how the time of day determines how well you communicate
• What Robert teaches his students to avoid
• Technology apps to use to help you become more effective with your communication 
• Breaking down speeches into patterns
• Comparing speech patterns to piano patterns 
• The importance of storytelling framework
• The wave pattern of public speaking 
• How public speaking is either successful or not 
• The need for connection throughout your speech 
• Determining the purpose of your speech
• Robert’s upcoming virtual conference
• The updated version of Robert’s book

If you want to get in contact with Robert, you can find him at www.RobertKennedy3.com or www.SpeakWriteNow.com. He can also be found on social media on Facebook at https://www.facebook.com/groups/storytellersgrowthlab or on LinkedIn at https://www.linkedin.com/in/robertkennedy3/. You can join the Story Tellers Growth Lab here: http://storytellersgrowthlab.com/. Here is the information for Robert’s book: 28 Days To A New Me: A Journey Of Commitment (2nd Edition) - https://amzn.to/3gutenk 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

On this episode of the podcast, I am joined by the Co-Founder and President of Speak Write Now Communications. He is a serial entrepreneur and started his first business in 2001, an online music promotion portal with an internet radio station. He is an award-winning public speaker, corporate trainer and author. His books include 28 Days To A New Me, 7 Ways To Know You Should Lead and Find Your Voice: 28 Secrets To Help You Speak Up and Speak Out. He has a background in education, media, and radio. Through his training company, he works with leaders who need to deliver critical messages with confidence. He lives in the state of Maryland, where he has been featured on FOX and CW for his work around confident communications. His name is Robert Kennedy the Third and we had a great conversation that I know you're going to enjoy listening to. 

In this episode, Robert and I discuss:

• The problem of COVID- doing too much
• Robert’s introduction to voice
• How starting and operating 4 different vocal groups helped him understand vocals
• His transition into voice acting from teaching biology
• Robert’s first interaction with radio and how that popped back up when he transitioned into voice over
• Using sound/voice to build trust in business
• Voice of a Leader presentation
• Robert’s development of a 4 part assessment for voice analysis and use in leadership
• How you can use the assessment to adjust your own vocal style
• How to look at your intended result to change your vocal strategy
• How babies use their vocal patterns to communicate what they need
• Finding who wants what you have to give and how to use our voice to communicate appropriately 
• Different systems within different styles of leadership
• Understanding who you’re communicating with
• introverts and extroverts
• Morning routines

If you want to get in contact with Robert, you can find him at www.RobertKennedy3.com or www.SpeakWriteNow.com. He can also be found on social media on Facebook at https://www.facebook.com/groups/storytellersgrowthlab or on LinkedIn at https://www.linkedin.com/in/robertkennedy3/. You can join the Story Tellers Growth Lab here: http://storytellersgrowthlab.com/. Here is the information for Robert’s book: 28 Days To A New Me: A Journey Of Commitment (2nd Edition) - https://amzn.to/3gutenk 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Concluding the second part of my interview with Carrie Caulfield Arick, we go even deeper into what exactly you need to do in order to start a podcast, marketing issues Carrie sees even the best marketing companies make, and what’s next for her.  

In this episode, Carrie and I discuss:

• How to figure out what to do with your podcast
• Doing market research before you dive into creating podcast content
• How to look at negative reviews in a positive way
• Sponsoring yourself first and what it means
• How to create an ad for your podcast and the importance for your podcast
• How to market your podcast with a website
• Carrie’s upcoming curriculum for marketing podcasts
• The problems marketing companies are seeing with trying to market podcasts
• The commonalities between getting a podcast off the ground and a business 
• Some of the top issues companies run into when they start a podcast
• The importance of quality sound on a podcast
• The balance in finding the best sound for each podcast
• Elements Carrie adds to podcasts to make them sound better
• The beauty of adding a bit of white space to a podcast
• What Carrie is currently working on
• Carrie’s free audit for your podcast

If you want to get in contact with Carrie, you can find her at www.yayapodcasting.com. She can also be found on social media on Facebook at www.facebook.com/yayapodcasting/ or on Instagram at www.instagram.com/carriearick/.   

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

My next guest is the founder of YaYa Podcasting which empowers podcasters and podcasting professionals to create meaningful impact by providing production services, coaching and training. She’s the host of Just Podcasting, a seasonal show exploring podcasting life and culture and co-host of Podcast Editors Mastermind for those in the business of podcast post-production. She’s co-founder of the female podcast producers and editors community, Just Busters, which helps empower women in new media through networking, mentorship, advocacy and monthly trainings.  I’m super pleased to be talking with Carrie Cawfield Arick – and I know this discussion will have a lot of useful information in it - especially for those of you who already have or are starting a podcast of your own! So pay attention! You might just learn a thing or two.

In this episode, Carrie and I discuss:

• How COVID has shifted her business
• What has happened to podcasting since COVID has hit
• How podcasting looks in different countries and cultures 
• What led her to podcasting and audio
• Her first podcast love
• Her first podcast and the pains of getting started
• Starting her podcast consulting business 
• Growing her podcast consulting business
• What she’s learned from growing her business and team
• What she loves the most about podcasts
• Carrie’s advice to keep people engaged in your podcast
• Carrie’s take on audio branding for podcasts
• How she works with her podcast clients
• Questions to ask yourself when picking the music/audio for your podcast
• Answering the question: how long should my podcast be?

If you want to get in contact with Carrie, you can find her at www.yayapodcasting.com. She can also be found on social media on Facebook at www.facebook.com/yayapodcasting/ or on Instagram at www.instagram.com/carriearick/.   

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

This is the second part of my interview with Nick Crane. We are diving into the different changes and challenges that culture brings to creating the perfect sound and how music connects us.

In the 2nd part of this interview Nick shares:

• How he uses emotions to bridge the gap between himself and his clients when it comes to talking about their overall vision for their piece
• The challenges that different cultures bring to the table when choosing the right sound
• How music communicates within different cultures 
• A project he had to create for a brand that was relating to multiple types of people
• How he takes feedback and changes sounds accordingly 
• His project with TikTok and how that was different than others
• How money affects musical choices with brands
• His current projects

You can find Nick Crane at www.racketclub.tv, and on Instagram - www.instagram.com/racket.club.music.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Nick Crane has been making music since he was 8 and making movies since he was 11. In 2019, he launched Racket Club- a boutique music production studio. Nick’s had the pleasure of working with Nike, Verizon, Ford, and others. Racket Club also creates scores for short films and his most recent score released in April of 2020.

In this episode, we discuss:

• Nick’s background and how he got into this work
• What his business, Racket Club does differently
• The struggle of making money in the music industry these days
• What artists bring to a company’s branding
• How he works with brands and artists
• What we’ve seen as a trend in COVID responses from brands
• Some of the challenges of doing audio work 

You can find Nick Crane at www.racketclub.tv, and on Instagram- www.instagram.com/racket.club.music.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

This week, we are diving back into part 2 of my interview with Elaine Appleton Grant. Last week, we discussed a lot of the ins and outs of starting and doing a podcast. This week we dive into a bit deeper how COVID is affecting the business of podcasting and how to tap into your audience when figuring out your own podcast.

In this second part, we discuss:

• How COVID has affected podcasting and what is coming out of this
• The podcasts she’s seen out of COVID and what effects they’re having on society
• Different podcast formats and figuring out what’s right for you / your podcast
• The importance of being tuned into your audience to know what they want to listen to
• Some of the things that deteriorate the quality of your podcast
• How to improve the quality of your own voice 
• How larger companies are using podcasts to their advantage
• What Elaine is currently working on

To find out more about Elaine Appleton Grant, you can find her most easily on LinkedIn (https://www.linkedin.com/in/appletongrant/). If you’re interested in her services, you can find out more information at www.podcastallies.com. She also has a Kickstart your podcast worksheet that you can find here: www.podcastallies.com/audio-branding 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/