Miloš Šarčev was Mr. Yugoslavia twice and has won the Mr. Universe title. He once held the record for competing in the most pro bodybuilding contests.

After his competative career, Miloš became known for coaching/advising numerous professional athletes and Olympic medalists. He took part in the famous BALCO Labs "Project World Record" as a nutritionalist and strength & conditioning coach for Tim Montgomery, creating the fastest man alive by breaking the World Record in the 100-meter sprint after less than 9 months of coaching.

As a bodybuilding coach, he advised over 100 IFBB professional bodybuilders, of which 38 qualified for the most prestigious Mr. Olympia competition.

Miloš has become one of the most prominent authorities on nutrition and the human body as it related to athletic performance, earning him the industry moniker, "The Mind".