The Next Best Thing

Aurora James on Defining Success On Your Own Terms and Living Your Values


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Are you using a system that was never designed for your to define your level of success or determine your failure? Are you living your values?

In this episode, sustainable fashion designer Aurora James discusses her memoir Wildflower. She disects the risks she’s taken in her career, how she measures success and her call to action through The Fifteen Percent Pledge.

Join the Next Best Thing community on Instagram: https://www.instagram.com/thenextbestthingact/

About Aurora:
Website: https://aurorajames.com
Instagram: https://www.instagram.com/aurorajames/

Toronto-native Aurora James is the Creative Director and Founder of luxury accessories brand Brother Vellies. Founded in 2013 with the goal of keeping traditional African design practices and techniques alive, while also creating and sustaining artisanal jobs, Brother Vellies is now handmade across the globe. In June 2020, Aurora founded The Fifteen Percent Pledge, an initiative that urges retail giants to commit 15% of their shelf space to Black-owned businesses by creating clear business strategies and attainable goals.
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The Next Best ThingBy Aundrea Cline-Thomas

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