Back in 2017, Arkansas native Austin Foster started experimenting in his shop with one goal — to build the ultimate turkey load. What began as tinkering turned into obsession: countless tests, tweaks, and trial runs until he landed on a shotshell that blew his hunting buddies away. Word spread fast, and before long Rocky Ridge Ammo Co. was born.

Today, the brand is redefining performance with premium, handcrafted TSS and stacked steel loads that waterfowlers swear by. In this episode, Foster shares how a backyard experiment became a booming business, breaks down the science behind high-end shells, and explains why the right ammo is worth every penny when the shot of a lifetime presents itself.

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Thanks to our sponsors: Tom Beckbe, Lile Real Estate, Perfect Limit Outdoors, Purina Pro Plan, Sitka Gear, Greenhead: The Arkansas Duck Hunting Magazine, Diamond M Land Development, and Ducks Unlimited.

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