Kayla Stroud-DuSavage - Specific Health Massage

On keeping it moving: "Specific health massage offers the perfect blend of relaxation and therapeutic benefits for our clients."

If you've ever wondered whether you could make it on your own in the business world, Kayla's story will inspire you. She shares valuable insights on overcoming the notorious first-year hurdle, pricing strategies that honor your worth, and the magic of word-of-mouth marketing. Learn about the uniqueness of hospice massage, the intricacies of insurance in the industry, and why sometimes silence is golden during a session.

Welcome to another episode of Authentic Business Adventures, where we provide insights and inspiration from real business owners. In this episode, our host, James, sits down with Kayla Stroud-Dusavage, the owner of Specific Health Massage. Kayla shares her journey of starting a small massage therapy business over 2 years ago and offers valuable insights into the world of massage therapy and running a successful business. From transitioning from being an employee to starting her own business, to the challenges and rewards of providing hospice massage, Kayla's story is filled with practical advice and wisdom. Join us as we explore the nuances of the massage therapy industry, the art of building a successful business website, and much more in this insightful and inspiring episode of Authentic Business Adventures.

Don't forget, your journey to business triumph is just a play button away. Tune in, get inspired, and let's turn your business dreams into reality! #BusinessCoaching #Entrepreneurship #MassageEmpire

Enjoy!

Visit Kayla at: https://www.specifichealthmassage.com/

Podcast Overview:

00:00 Business program featuring inspiring business owner stories.

05:38 Location should be recognized, not easily accessible.

06:15 Massage school curriculum varies in length and focus.

10:46 Facial cupping can be done all over.

13:55 Questioning the pain level of cupping massage.

17:56 Challenges of cleaning sheets in sports massage.

20:16 Online and local marketing to reach clients.

22:40 Confidently charging fair price for personal worth.

27:29 Evaluating software for massage and spa businesses.

31:04 Ordering pizza takes longer than expected, understandable.

32:35 New business struggles to gain trust, visibility.

36:25 Massage therapist always finds something to treat.

39:42 Multiple jobs in massage due to workload.

43:16 New clients may have misconceptions about undressing.

47:24 Authentic Business Adventures spotlights business owner experiences.

Podcast Transcription:

James [00:00:01]:

You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers.com. We are locally underwritten by the Bank of Sun Prairie. Today, we're welcoming slash preparing to learn from Kayla Stroud Dusavage, the owner of Specific Health Massage. So, Kayla, how is it going today?

Kayla [00:00:27]:

It's going.

James [00:00:28]:

It's going? Everybody says that, and I always wonder, like, cool. What's going on? I think it's always just, like, It's good, but then always there's things going on. So just kind of like that in between. Like It's such a busy day, but you get to be on a cool podcast. Yeah. So that's alright.

Kayla [00:00:42]:

Take it.

James [00:00:43]:

So tell us, what is Specific Health Massage?

Kayla [00:00:45]:

Oh,

Richard Parker - Become a Business Buying Expert

On keeping it moving: "Well, you know, sure as God created little green apples, I certainly want to buy a business that's on its way up, not on the way down."

The two best days a business owner's life, or just like those of a boat owner: the day you buy it and the day you sell it.

But just like when you sell a boat, or anything for that matter, you want to get the highest return.  Just as often, the market that may want to purchase your business is likely fairly small, which can drive the price down.

So how do you sell your business and what is the best way to buy a business?

Listen as Richard Parker explains the nuances of buying and selling businesses and how you can prepare to make a solid offer on a great business.  The tips Richard shares on buying a business will be an extreme help you you as you venture into new business ventures.

Enjoy!

Visit Richard at: RichardParker.com

Podcast Overview:

00:00 Author helps business buyers through book and experience.

06:36 Embracing the Internet's potential for global influence.

15:06 Match your skill set to drive business.

19:57 Avoid buying distressed or turnaround businesses for entrepreneurs.

24:06 Consider business performance, customers, competition for evaluation.

26:23 Invest in business for high returns, control.

35:02 Business brokers often sell unprepared businesses for sale. This results in 75% of businesses not being sold. Sellers should prepare their businesses for sale by addressing key buyer concerns. Good books and records are essential.

38:09 Start small, reinvest, don't turn stagnant.

44:44 Lack of trust can hinder employee performance.

53:01 Hiring process requires multiple interviews and delegation.

54:11 Immerse in business, no absentee-run beliefs.

01:01:27 Prepare for financing when selling a business.

01:05:41 Great conversation, check out richardparker.com.

Podcast Transcription:

James [00:00:01]:

You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. We're locally in a written by the Bank of Sun Prairie. If you are listening or would love to listen to some audio episodes that you can download at no cost, you can always go to drawincustomerscom, and hit the podcast link. We are excited because selling businesses is always a good time. Right? That's, It's just like a boat. Right? The 2 good days, I think, when you buy

Richard Parker [00:00:31]:

2 good days, buy it and sell it.

James [00:00:32]:

Right? Start it and then when you sell it. Right? So today we're welcoming slash preparing to learn from Richard Parker of Diomo Corporation, the business buyer resource center. So Richard, You are helping businesses get bought and sold, I imagine.

Richard Parker [00:00:48]:

Yeah. That's, spot on. I I've been in this, It's a game for over 30 years on all sides of the, m and a world. You you you look shocking because maybe you figured I look even older than that.

James [00:00:58]:

Did I just start when you were 4? What's going on here?

Richard Parker [00:01:01]:

Yeah. No. I'm an old fart. I I I'm 62 years old right now, and, so I started really when I was 29. And in February February 1st, it's gonna be 34 years that I've been doing this. And, when I say doing this, start up buying businesses And then evolved into, helping some people, acquire some business. Started to get a bit of a reputation where I grew up in Montreal,

Helena Gibson - Unveil Restorative Hair Care

On keeping it moving: "What am I gonna do? I've had 19 years of this business, and now all of a sudden the government can shut it. I've gotta come up with something else."

Helena Gibson has built a successful business with her hair salons in the San Diego, California area.  But a funny thing happened in 2020, and she had to temporarily close her doors.  As we all know, the pandemic came around and the government forced many businesses to not be in business with little to no warning.  We've all heard the word pivot more than we'd like, but this story goes well beyond that.

Sometimes we are forced to make a decision that will change the course of our business.  Do you cry and wait, or do you find and appreciate the opportunity in order to utilize it and grow?  The strength of entrepreneurs is amazing in trying times, and the results are impressive.

Listen as Helena explains her story and how she created a new business, designed to help those experiencing hair loss.  She went through the trials of finding the right chemistry, the right packaging and the right marketing to take her phenomenal products to the world.  It almost makes you appreciate the struggle.

Enjoy!

Visit Helena at: https://unveilhaircare.com

Podcast Overview:

00:00 Researched and created US hair product line.

05:43 Expanding online sales to reach nationwide market.

08:15 Leveraged knowledge of hair products for formulation.

11:54 Hair loss impacts cancer patients' identity and confidence.

14:24 Rising demand for gluten-free, cruelty-free products.

17:54 Consumer perception studies show hair growth results.

21:28 Managing stress, importance of self-care, business success.

23:53 Sent gift baskets, held weekly staff meetings.

28:48 Managing separate ecommerce and brick-and-mortar teams.

29:48 Support for hair loss, career growth, digital marketing.

35:57 Selling products in stores and directly to customers.

38:20 Challenges with website management and team coordination.

41:11 Beneficial business practices and ego management.

43:22 Glass bottles weighed differently, prompting packaging adjustments.

46:09 Thicker, manageable hair, no need for wig.

52:13 Transition from store ownership to philanthropy and coaching.

Podcast Transcription:

James [00:00:00]:

You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphal successes of business owners across the land. We are locally underwritten by the Bank of Sun Prairie. If you're listening or watching this on the web, you could do us a huge favor and share it with your entrepreneurial friends. Audio episodes can be found in the podcast link found at draw in customers.com. Today, we're welcoming slash preparing to learn from Helena Gibson from unveil restorative hair care. And, Helena, how is it going today?

Helena Gibson - Unveil Restorative Hair [00:00:32]:

It is going awesome. It's Beautiful weather. It's nice, like, overcast day in sunny California.

James [00:00:40]:

Oh, nice. Well, any day in California is probably better than a day in Wisconsin, and so you win. Okay. You definitely win. So tell us, what is Unveil?

Helena Gibson - Unveil Restorative Hair [00:00:51]:

So Unveil is a restorative hair care line that helps to thicken the hair. So a lot of our clients, I have brick and mortar stores that I've had for the last 21 years in San Diego And in Fresno, California, which is central California. And I noticed a lot of the people were coming in and buying,

Luke Infinger - Hip Creative

On getting marketing to go viral: "You wanna get it to the point where you no longer have to do sponsored ads because your information is so good. People are sharing it. You have people viewing it, and you don't have to be paying a penny now."

One of the smartest things you can do in business is to find and focus on a niche.  This helps you hone your craft to a specific group of clients without you having to be everything to everyone.

Marketing is one of those businesses that really thrives with this focus.  So many marketing firms try to sell themselves on able to build any brand for any client.

But we all know that each business vertical is different.  How, where and when you communicate with your potential clients will be different, depending on the type and style of the business.

Listen as Luke Infinger, co-founder and CEO of Hip Creative, a marketing agency for orthodontists, details how his company evolved and is now helping orthodontits grow their practices with the proven Hip Creative formula.

Enjoy!

Visit Luke at: https://hip.agency/

Podcast Overview:

05:59 Focused on strengths, helped achieve goals, built team, pursued freelance work, discovered agency model.

11:12 Creative people struggle with lack of control.

16:07 Juggling business and field work with marketing.

18:39 Embracing honesty and making positive life changes.

22:37 Summary: Secret shop software measures website responses.

23:26 Managing voice, text, and email communications efficiently.

29:25 Analyze, improve, and optimize online advertising tactics.

32:51 Veterinary clinics struggle with business management.

33:48 Challenges getting input, understanding and cooperation.

38:24 Address onboard terrorism within the business culture.

41:17 Pride in a job well done explained.

43:36 Focus on positive outlook, offer hope to others.

47:09 Feedback is essential in patient-client relationships.

Podcast Transcription:

James [00:00:01]:

You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. We We are locally underwritten by the Bank of Saint Prairie. If you'd like to listen to some audio episodes, you can download them at the podcast link found at draw in customers.com. My name is James Kademan, and today we're welcoming slash preparing to learn from Luke Infinger, the CEO and cofounder of Hip creative, which is probably the coolest company name ever created. So, Luke, how is it going today?

Luke Infinger [00:00:33]:

It's going great. Thanks for having me.

James [00:00:35]:

Yeah. Tell us what is hip creative.

Luke Infinger [00:00:38]:

So hip creative really started, just a little over 9 years ago as a marketing agency. We thought we We would be, local agencies. We're in Pensacola coast, so serving the Gulf Coast, Southeast. But as we grew, myself and my business partner, Justin Huell really wanted to focus on really looking at all aspects of the business. So there's 4 main components, marketing, sales, operations, and finance. And so while we started as a marketing company, we realized that marketing really just Poses problems. And that's why, like, you hear all these stats, like 80% of small businesses fail. And so we had to zoom out and look at things much More holistically, today we've built a framework that is made up of 3 main components and it's marketing, software, and coaching.

Luke Infinger [00:01:33]:

Nestor Gutierrez - Rancho Express Lube

On getting marketing to go viral: "You wanna get it to the point where you no longer have to do sponsored ads because your information is so good. People are sharing it. You have people viewing it, and you don't have to be paying a penny now."

Almost all of us drive cars and almost all of those cars will eventually break and they will certainly all need maintenance of some kind.  That is to say, we rely on auto repair shops to keep commerce moving.

How do you start an auto repair shop?  How do you hire for an automotive repair shop?  Listen as Nestor Gutierrez explains how he grew from mechanic to automotive repair shop business owner of Rancho Express Lube and how he has grown through the past few years.

Enjoy!

Visit Nestor at: https://ranchoexpresslube.com/

Podcast Overview:

00:00 Supportive boss assures employee, invests in development.

07:48 Expanded tire services, building customer awareness.

11:01 Tire margins are small, balancing brings profit.

17:40 Prioritizing quality, training, and loyalty in employees.

22:16 Earning respect from father led to loan.

30:50 Entrepreneur built successful car cleaning business.

32:25 Established trust, contract led to bigger opportunities.

41:25 Create shareable content to eliminate sponsored ads.

43:21 Instagram influencers and car enthusiasts attract customers.

52:45 Car repairs in 2022 were tough due to parts shortage.

54:24 Improving business through customer service and learning.

01:03:33 Authentic Business Adventures featuring Nestor Gutierrez.

01:04:38 Exciting podcast available at DrawInCustomers.com.

Podcast Transcription:

James [00:00:01]:

You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers.com. We We are locally underwritten by the Bank of Sun Prairie. And today, we're welcoming slash preparing to learn from Nestor Gutierrez, owner of Rancho Express Loo. So, Nestor, how are you doing today?

Nestor Gutierrez [00:00:26]:

Hey, James. I'm doing great. And thank you for having me today. I'm super excited to share my story. And, Like, at the end of the day, everything's possible. You just gotta follow through, and, don't don't don't, step back when the times get hard. You know? So, I'm really excited to share my story.

James [00:00:42]:

Very true. So tell me, the Rancho Express Lube, is that I imagine that's just what it sounds. Right? It's a express lube place?

Nestor Gutierrez [00:00:49]:

That's correct. Yeah. So, real quick. So I started working as an employee, for this company in, May 20 2015, And I, I started as a lead technician. And really quick, I I got bumped up to manager within 2 months. And, what happened was really the owner really noticed I was hustling. You know, I was pretty much doing everything. The management was really poor Back then when I first started, it was it was it was very poorly ran, like, just to be honest.

Nestor Gutierrez [00:01:18]:

You know? I I got to the point where I didn't wanna be here anymore. My dad wanted to quit because I wasn't I didn't like the way I was treat being treated. You know? I didn't like I talked to the owner. Point is, you know, he, promoted me to manager. We got a really good relationship. I would work anytime. Like, I was, like, Pretty much like it was my business, but it wasn't. You know? So it got to the point where he gave me a percentage of of,

Brienne Hennessy - Your Vocal Vitality

On knowing that you can take steps to keep your voice strong: "If you're speaking for a dense period of time and your voice starts to crack, starts to sound hoarse, you can't get through a workday, let alone a workweek, there has to be something more we can do."

We all use our voices on a daily basis.  As creatures that thrive on communication, we use our voices on the phone, giving speeches, chatting with friends and shouting for joy when our kid scores a goal.  But when was the last time you took some time to think about your voice, and the mechanics in your body happening to make sure your voice stays healthy?

Brienne Hennessy, founder of Your Vocal Vitality, joins us on the show today to discuss why her business was built, what we can do to prevent voice issues and how important it is to keep our voices strong.

Listen as Brienne gives us some tips to keep this often overlooked tool in tip-top shape so that the next time you need to communicate with someone, you have the voice you want.

Enjoy!

Visit Brienne at: https://www.yourvocalvitality.com/

Podcast Overview:

02:03 Increasing responsibility load & challenges in healthcare.

03:46 Talker owns need for vocal self-care

06:49 Some voices have personalities, can be grating.

11:53 Voice training incorporates exercises for vocal warm-up.

15:27 Skeletal muscle fatigue similar to voice fatigue.

18:57 Indications for lifestyle changes, allergies, acid, laryngologist. Comprehensive approach for untreated issues.

21:30 Helping restore sound and speech, with preventative care.

25:44 Challenging environment, struggling teachers, confident speakers.

28:40 Identifying nervousness and training for presentations.

29:56 Beliefs, perceptions, experiences shape public speaking.

35:05 Getting comfortable with uncertainty is key.

38:47 Improved audio quality signals clearer communication.

39:41 Great mentors have helped me build businesses.

42:32 Teams is a struggle, trust is important.

48:22 Task delay causes disconnect and tough decisions.

50:10 Understanding teamwork, maintaining momentum, and growth.

Podcast Transcription:

James [00:00:01]:

You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers.com. We are locally underwritten by the Bank of Sun Prairie. And today, we're welcoming slash preparing to learn from Breanne Hennessy, owner of Your Vocal Vitality. And I'm excited because it's a podcast, and we chat a lot. Yep. So then let's start with what is your Vocal Vitality?

Brienne Hennessey [00:00:32]:

It is the business that I started with the mission of Empowering our voices. Oh. What that means is to me is that our voices are an expression of who we are, but also, I believe, a conduit To our well-being. And what do I mean by that? If you don't have your voice, you can't do what you need to do effectively. Interesting. And so that's the the idea behind it, and I go So about that in a few different ways.

James [00:00:57]:

Alright. And you've been in this industry for a while?

Brienne Hennessey [00:01:00]:

Yes. So my background is actually as a speech and voice pathologist, and I've done that, 14 15 years.

James [00:01:06]:

Wow. Okay.

Brienne Hennessey [00:01:06]:

Yeah. So that was that was the kind of core,

Victoria Thayer - Novii CPA

On staying as a corporate employee vs. starting on her own: "Once you become partner, you walk in clouds and everything is just rainbows and hearts... It was death, pretty much."

Death and taxes it has been said are the two things we can always count on.  Victoria Thayer started Novii CPA to help you with your taxes, so you don't die from the stress of trying to figure them out.

Victoria was working her way up the corporate ladder at a large CPA firm.  Then one day, she realized she was working very hard for a type of success that did not align with the success she wanted.

So she started Novii CPA, her own CPA firm to do things different and to do things better.

Listen as Victoria details her story and gives us insight into the inner workings of larger CPA firms and how she has found success making herself her own boss.

Enjoy!

Visit Victoria at: https://noviicpa.com/

Podcast Overview:

02:20 Relationship-based accounting and tax services with value.

06:04 Determining ideal package for different businesses.

06:42 Discovery call assesses client's needs, gathers info.

12:23 Tax law changes require continuing education.

15:03 Paying self employment taxes: explore alternatives.

18:04 Key importance in evaluating discovery call; paperless, cloud-based, Quickbooks online, willingness to switch, hybrid firm.

19:49 Finding team members outside of posting job.

24:03 Becoming partner doesn't guarantee happiness, freedom.

29:01 Hired more staff, but became a bottleneck.

30:30 Busy entrepreneur hires experienced CPA, finds success.

35:05 Transparent culture fosters teamwork and inclusivity.

37:42 Setting up workflows to maintain reputation.

39:42 Opportunity for growth attracts passionate team members.

44:36 Client coordinator found through UW job posting.

48:48 CPA firm provides continuous service, tax return.

52:33 Quit job, start own business, fears, preparations.

Podcast Transcription:

James [00:00:01]:

You have found authentic business adventures, the business program that brings you the struggle, stories and triumphs and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link. [email protected] Today we're welcoming slash preparing to learn from Victoria Thayer of Novii CPA, which, you know, everybody loves taxes. So we figured we should talk to Victoria here. So, Victoria, how are you doing today?

Victoria Thayer [00:00:27]:

Amazing. Thank you so much for the invitation today, and it's a pleasure to connect with all of you.

James [00:00:32]:

Yeah, this is exciting. You know, I guess my friend Jenna.

Victoria Thayer [00:00:35]:

Yes. And you were just talking to me.

James [00:00:38]:

I guess, off the air about a meeting that you had with her and that was a trigger or she just kicking the shin to start your own business. Tell me a story about how that happened.

Victoria Thayer [00:00:46]:

Yes. So I was talking to Jenna or a mutual friend, and I met her in a networking event. She's amazing. You should follow her. And she started asking me about what my goals were in the future, and I started thinking, oh, yes, I want to do this and this. But then the way I thought it was the traditional way to get there was not exactly what I truly wanted. And sometimes it is hard to acknowledge that we want something and say it out loud.

James [00:01:15]:

Okay.

Victoria Thayer [00:01:16]:

Scott McGohan - McGohan Brabender and author of Culture Is An Inside Job

Real Life Advice You Can Use: "What if we just stood in front of the workforce and just said, "Hey, I just I just wanna be better." That's a lot more honest than saying, I wanna be great."

Every company has a culture.  Just like any relationship between a group of people does.

The challenge is being aware of what the culture is and knowing if the culture your company has is serving your company and it's employees well, or if it is causing some negative results.

Scott McGohan, entrepreneur and author of Culture Is An inside Job, details how important company culture is, what to look for to find out what your employees believe is your company's culture and what you can do to make sure the culture you want is more aligned with the culture your business has.

Enjoy!

Visit Scott at: https://www.mcgohanbrabender.com/

Culture Is an Inside Job Book: https://www.amazon.com/Culture-Inside-Job-Self-Awareness-Organization/dp/B0C31F5WYV

Podcast Overview:

03:47 Supporting employees financially, including retirement and shares.

08:29 Tax benefits for businesses to reinvest profits.

11:27 New employees seek rules and rewards. Culture shapes.

13:49 Self-awareness, emotional intelligence, rebuilding, founder's kid, revenue management.

19:10 Revealing personal growth and self-acceptance journey.

20:35 Reflecting on change, coaching, and self-awareness.

24:10 Dichotomy between pursuing goals and their consequences.

29:15 Balancing ego and time as a business owner.

31:43 Business owners frustrated with excessive paperwork piles.

33:31 Learning from life mistakes and experiences.

37:44 Improving honesty, not greatness, is essential.

40:23 Storytelling reinforces organization's values and behavior.

48:03 Perception of caring versus actual care.

51:22 Resistance to change leads to confusion and disapproval.

54:40 Authentic Business Adventures features business owner stories.

Podcast Transcription:

James [00:00:01]:

You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers.com. We are locally underwritten by the Bank of Sun Prairie. My name is James Kademan, entrepreneur, author, speaker, a helpful coach to small business owners across the country. And today, we're welcoming slash preparing to learn from Scott McGowan of McGowan Broadbender. But I am excited to talk to Scott because we're talking about company culture, which is something that I didn't even know was a thing until I got employees. So, Scott, why don't you tell us let's just start with what is, McGowan Broadbender, and then we can dive into company culture.

Scott McGohan [00:00:44]:

Yeah. Well, hey. Thanks for having me. I really appreciate it. We represent, about 1500 employers. So what we really do is actually help Employers make decisions in regards to their benefit structure, their health plans, disability, dental, and help them, orchestrate those financially, communicate those to the workforce strategically, and then reach back and service the those employers and those, those employees along the way. So about a 100,000 employees that we represent inside of our customers, Roughly about, maybe I say, quarter of a 1000000 belly buttons, moms, dads, kids, families, and about a 1000000000 and a half of health care health care spend. And,

Jason Brown - The Brown Report

Real Life Advice You Can Use: "We have the knowledge and the power to make money if stocks are going up, sideways or down."

Getting rich quick seems to be the big dream.  But like any good investor, we know that it is easier to get rich slow and build upon your success.  How do you invest in the stock market to make the returns you want?

Jason Brown of The Brown Report details how he is helping everyday people learn how to read a stock chart, pick the right stocks and methodically make money.  He has a system he has developed, going from sleeping on the floor to driving a Rolls Royce, he has a proven process that he is teaching.

Listen as Jason details the value of investing and some tips on making some money in the stock market.

Enjoy!

Visit Jason at: TheBrownReport.com

Podcast Overview:

00:04:46 Discovering stock patterns, increasing earnings through scholarship.

00:10:18 Manages fear and greed with rules and ratios.

00:11:03 Summary: Trade right and live another day.

00:17:21 Stock charts: like weather app for stocks.

00:19:40 Support and resistance determine buying and selling.

00:26:17 High profits possible with skills and capital.

00:35:35 Options: Controlling stocks, not owning them.

00:39:04 Stock market: profit from stocks' movement.

00:43:34 From small trades to big dreams.

Podcast Transcription:

James [00:00:01]:

You have found Authentic Business Adventures, a business program that brings you the struggle, stories, and triumph and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers.com. We are locally underwritten by the Bank of Sun Prairie. Today, we are welcoming slash preparing to learn from Jason Brown of the Brown report, which, Jason, I gotta say, I'm pretty excited. I dabble in the stock market enough to make a profit, but I get the impression that I'm nowhere near the level you are at. So I'm excited to learn from you today. Let's start with what is the Brown report?

Jason Brown [00:00:36]:

Awesome. Well, I'm excited to be here, so thanks for having me. And Yeah. Hopefully, I can impart some knowledge upon you and the community. As far as what is the Brown report, I know sometimes people think because I'm black, it's called the Brown report. Was actually not my last name is Brown. It's Jason Brown. And so the Brown report was really, started because, You know, I don't know how much of my story, you know, but, like, we grew up pretty poor in in Detroit, Michigan.

Jason Brown [00:01:05]:

And We were sleeping in sleeping bags when we were young.

James [00:01:09]:

Oh, wow. So we

Jason Brown [00:01:10]:

didn't even we didn't even have beds. I remember going to my best friend's house. I was like, wow, you have a bed. And he kinda looked at me like, Of course, have a bed. I was like, well, I thought beds were for grown ups because we stopped in sleeping bags. And so we didn't get beds till later on.

James [00:01:23]:

Alright.

Jason Brown [00:01:23]:

So just to give you an idea just how broke we were. And so I always wanted to make money and figure out how do we change our situation. And I remember, you know, studying and trying to figure out how do people get Wealthy, and it's, like, always about the stock market. And so I was like, alright. I wanna get into the stock market. Because you hear those stories where it's like, If you woulda took $2,000 and put it away when you were 18 and came back later, you'd be a millionaire.

Crystal Sadik - Tripple

Real Life Advice You Can Use: "And so this is a way for the young to engage, maybe getting advice, maybe getting answers. It's almost like a Reddit, but better because the person that you're getting information and advice from is actually in that field with experience, and you're able to look and see, oh, this person has 20 years of experience In the area that I've asked the question.  I really feel like this is a genuine answer that I can trust."

After you pass, what becomes of your stuff, as well as your digital legacy?  What becomes of all of the things that you liked, enjoyed and shared over the years with your friends and family?

Crystal Sadik, co-founder of Tripple, has the answer.  We all will pass, and Tripple has made itself a one-stop shop to create your will, as well as a place to cultivate your digital memories that goes well beyond social media.

Listen as Crystal lays out things to be aware of and take care of before you pass, so you can leave a lasting legacy for those you care about.

Enjoy!

Visit Crystal at: Tripple.social

Podcast Overview:

00:00:37 Triple: The world's 1st social legacy app

00:05:42 Independent platform with integrated sharing capabilities.

00:13:55 Introducing a new genre in digital legacy.

00:16:49 Simplifying app design through meticulous effort.

00:23:09 Social features draw users into platform

00:31:20 Taking idea to reality: right time, feeling.

00:32:57 Limited initial work, lucky finding passionate team.

00:36:53 Expert advice platform connecting young audiences.

00:39:35 Growing product interest among millennials and moms.

00:44:22 Surprisingly easy: Apple and Android versions.

00:52:18 Direct upload from photo album to Triple. Photos, videos, words.

00:53:52 Data curated, looking at significant growth.

Podcast Transcription:

James Kademan [00:00:02]:

You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes can be found on the podcast link found at draw in customers.com. We are locally underwritten by the Bank of Sun Prairie. And today, we are welcoming slash preparing to learn from Crystal Saddiq, the COO and cofounder of Triple. So Crystal, how are you doing today?

Crystal Sadik [00:00:29]:

I'm well. Thanks. How are you?

James Kademan [00:00:30]:

I'm doing very well. Let's just to start out, What is Tripple?

Crystal Sadik [00:00:37]:

Well, that's a great question. So Tripple, which actually stands for Time Ripple, It's the world's 1st social legacy app. And, you know, that's We're a new type of app in a new type of space. And so I think the best way to Sort of summarize what is triple is to think to yourself, how would you like to be remembered? If you think about Your grandkids, your future grandkids, and you ask yourself, how do you want them to remember you? Is it for your your good deeds? Is it for your knowledge, your work, your memories, photos, videos? All of that really is what comprises somebody's legacy. And the digital legacy is really just the digital makeup of A person's legacy. And and that includes their digital will. You know? The digital will is is is a component of The entire legacy of the person. So Triple is is really an app that allows a person to Create and curate throughout their lives and build on their legacy.

Crystal Sadik [00:01:57]:

In some ways, It resembles a lot of social media apps in the way that you get on. There's a feed,