“Tell me about your goals.”

“Well, I want a business beyond my wildest dreams. Doesn’t everyone?!”

In her voice, there’s a slight tinge of desperation. An unspoken, “I refuse to be happy until I arrive.”

When I started my business in 2009, I was like this, too. Easily influenced by my business mentors at the time, I became uber-focused on external success. Becoming a millionaire, building a guru online presence, etc.

Eventually, I burned out. I came to realize that prioritizing the externals often erodes the internals, and lends itself to stress, constant grasping, lack of fulfillment, etc. A breathless chasing after external validation.

Today, I wish to be average in external metrics, yet lead from the inner qualities.

In an industry of business coaches and marketing experts who all clamor for seven-figure incomes and million-follower fame, I focus on three different things now…

Discuss here:

https://youtu.be/EM5s20UUBGI

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com