Authenticity is Addictive

Authenticity is Addictive

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Authenticity is Addictive episodes

  • AIA 002: Brittany McBean: How to Infuse Your Values into Your Copy

    "I've had a lot of practice in my life with being loud with my opinions and my thoughts… I've learned to think critically about my values."- Brittany McBean

    How to Infuse Your Values into Your Copy

    Feeling sick and tired of companies that don't practice what they preach? You're not alone, as evidenced by the rise of cancel culture. No one wants to be called out as a fraud, but the solution isn't to avoid talking about values. Dare to lean into your values instead, making sure every aspect of your business is in alignment with what you stand for. In this episode, Brittany McBean shows us how she does just that for herself and for her clients.

    Brittany McBean is a Launch Strategist & Conversion Copywriter with a wicked sense of humor and a knack for strategy. She specializes in anti-sleazy, ethical, high-converting copy for online course creators and educators. She writes all the best words, the greatest words, beautiful words. Bigly words. Multi 6-figure launch words. Her love languages are pizza, sarcasm & naps.

    Join us for our conversation, where we discuss:

    →Brittany's career evolution from actress, to social media manager, to 6-figure copywriter

    →How her adoption journey opened her eyes and shaped her worldview for the better

    →Making a commitment to marketing that doesn't cause harm

    →Why cancel culture isn't such a bad thing

    →The importance of working collaboratively with your client to ensure alignment between their values and the needs of their audience

    If you've enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast.

    If you want to keep the conversation going, head over to www.tiffanyaingle.com/aia to sign up for our newsletter.

    Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show.

    Connect with Brittany McBean:

    www.brittanymcbean.com

    www.brittanymcbean.com/write-more-better

    www.instagram.com/brittanylmcbean

    www.facebook.com/brittanylmcbean

    Connect with Tiffany A. Ingle

    www.tiffanyaingle.com/aia

    www.twitter.com/tiffanyaingle

    https://twitter.com/heyauthenticity

    www.instagram.com/tiffanyaingle

    https://www.instagram.com/authenticityisaddictive/

    https://www.facebook.com/tiffanyainglecopywriter/

    https://www.facebook.com/authenticityisaddictive/

    https://www.linkedin.com/in/tiffanyaingle/

    59 min
  • AIA 001: Daniel Lamb: Connecting Emotionally with Your Audience

    "I think good listening is rooted in observation, but it's also rooted in empathy." - Daniel Lamb

    Connecting Emotionally with Your Audience Through Empathetic Listening

    Daniel Lamb has built his career on listening. Whether he's working as a conversion consultant and copywriter in his micro-agency Holland Creative, co-hosting the Artist Inclusive podcast, or facilitating the Artist Inclusive community, Daniel uses his empathetic superpower to build connections and foster transformation.

    It's rare to meet someone who is as transparent as Daniel. He speaks openly about the challenges he faced during his early years and how he made the conscious decision to use those experiences to create opportunities for himself. It's this ability to be vulnerable and his deep understanding of human psychology that make his brand so compelling.

    Join us for our conversation, where we discuss:

    →The journey that led up to the founding of Holland Creative

    →Daniel's process for validating ideas

    →How to develop the skill of deep listening

    →The connection between listening and empathy

    →How to build and grow a thriving community

    →The significance of Unnovation

    →The Artist Inclusive podcast and community

    If you've enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast.

    If you want to keep the conversation going, head over to www.tiffanyaingle.com/aia to sign up for our newsletter.

    Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show.

    Connect with Daniel Lamb:

    www.hollandcreative.io

    www.artistinclusive.com

    http://www.facebook.com/groups/artistinclusive/

    Connect with Tiffany A Ingle

    www.tiffanyaingle.com/aia

    www.twitter.com/tiffanyaingle

    https://twitter.com/heyauthenticity

    https://instagram.com/tiffanyaingle

    https://www.instagram.com/authenticityisaddictive/

    https://www.linkedin.com/in/tiffanyaingle/

    46 min
  • Trailer - Authenticity is Addictive

    Authenticity is Addictive is the podcast that teaches creative entrepreneurs like you how to create, refine and leverage powerful brand stories that resonate with your dream clients, so they take action.

    Story is the filter our brains use to process new information, build connections, and make sense of the world around us.

    If you want to become more visible, build your authority, and scale your brand, sharing your raw, relatable stories is the key to spreading your big idea.

    People are drawn to leaders who inspire change through empathy.

    And there's no better way to cultivate empathy and forge relationships than to boldly express your guiding truth.

    Because Authenticity is Addictive.

    ....................

    Authenticity is Addictive is the brainchild of Brand Voice Strategist and creative entrepreneur Tiffany A. Ingle. Join our community newsletter at www.tiffanyaingle.com/aia to get access to behind the scenes content and exclusive offers.

    2 min

About Authenticity is Addictive

From the publisher's feed

Authenticity is Addictive ™ is the podcast that teaches creative entrepreneurs like you how to create, refine, and leverage powerful brand stories that resonate with your dream clients, so that they take action.