(Hey there! This is the second episode in our Adding Revenue Streams Miniseries. This episode features an interview from the previous podcast, Own Your Unique Words, with Katie Phillips). Want to start offering author services alongside your books? Or have you done so, but seen zero results? Special guest Katie Phillips and I have you covered in this biz-tastic episode. Learn how to balance author services with books, top reasons NOT to offer author services, and our mistakes from our first offers. Plus, Katie answers the flavorful random question of the day.

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Feeling the pinch of prices? Worried you’re not selling as many books as you could be? Or maybe you’re finally admitting that yes, you want to make a profit–or at least break even. Where do you start? Janeen and Amy dive into the first episode of this mini-series on adding revenue streams to your book business. We kick off with an all-important assessment of your core motivations and your life season (because we’re all about smart, mindful choices, not panic decisions triggered by someone’s sales report or email newsletter). Plus, learn how you can be a guest on our show! And what double decker buses have to do with pivoting.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authormargins.substack.com/subscribe

Ever been told to avoid certain genres as “a waste of time” or “you’ll never make bank” or “no one cares”? Agree to disagree! Join Janeen Ippolito and guest host H.L. Burke as we tackle how to thrive writing in less common genres. Includes how to prep your expectations, tips for marketing success, and Heidi’s own experiences from writing 14+ books in the less common superhero genre. Plus, cats and snails make an appearance. You won’t want to miss this episode!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authormargins.substack.com/subscribe

AI is here, authors–run for the hills! Or maybe just become one with the machines? A hard nope to both. Instead, this podcast offers a healthy, balanced perspective of the increased emergence of AI and machine-learning in author life. Join Janeen Ippolito and guest co host Jessica Fry as we talk about automated editing programs, copywriting aids, dictation/transcription software, and how much AI could really impact storytelling. Enjoy this big picture perspective with encouragement and hope (as well as practical tips).

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authormargins.substack.com/subscribe

What if you had no plans of becoming an author–and then you suddenly start writing fiction? And then get a publishing deal? Join Janeen and special guest Sarah Delena White in this episode featuring an atypical author journey, and what you can learn about mastering your own unique path. Plus, we discuss when you should pay attention to cover design trends–and when you should ignore them. You won’t want to miss this episode!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authormargins.substack.com/subscribe

Janeen and Amy deliver a double-dose of encouragement, hope, and practical advice for author business when life is a lot (which we know can be…most of the time). As always, we get real with stories from our own experiences, when you do need to buckle down and do the work, and when to put blinders on and ignore those “can’t-miss opportunities” in favor of something better. Plus, we do the year in review and share a few exciting snippets from our 2023 plans!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authormargins.substack.com/subscribe

Life can be hard, so make selling easier! Janeen and Amy tackle how (and why) to set up your books to sell on autopilot. Includes how social media can fit (if you choose) and why putting in the work now will help you to sell without burnout. Plus, we talk about pros and cons of using Substack for your author newsletter platform and what mud wrestling a pig has in common with writing.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authormargins.substack.com/subscribe

Want to ensure your story gets read-through? What happens if your protagonist fails–or succeeds? Story stakes are one area you have to nail. In this episode Amy and Janeen dive into stakes by genre, by reader preference, and how to navigate the tension of what you find intense (vs. what works for your story). Plus, what Kindle has learned from your local grocery store and why sometimes the best goal is no goal at all.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authormargins.substack.com/subscribe

You gotta market–but you hate it. Or you enjoy it, but it can feel disconnected from your actual mission. Or maybe you’re just flat-out exhausted and need some new tips to stay consistent without burnout. Epic author, this is your episode! We take a deep-drive into the psychology of showing up as yourself, and also connecting with your ideal readers. Plus how personality tests do (and don’t) help.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authormargins.substack.com/subscribe

Ready to stand out when everyone is selling? This is your episode! Amy and Janeen tackle how to move more books during high traffic months (like November–hello, Black Friday). Includes tips on market research, how to ride unstable sales waves, and the best strategic discounts to offer. Plus, in New and Shiny we discuss making readers wait on books, and when splitting your WIP is a great idea.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authormargins.substack.com/subscribe